Emerald Sky: incapable of doing the hard work without trading off someone else’s good name

  There are still some disinformation articles out there that Semrush caused, and one that was more recent—after Semrush’s admission that my name was actually never trending—is from a mob called Emerald Sky Group (emeraldskygroup.com). I’ve advised them on email and in the comments to a sycophantic post about them that what they have written […]

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The new disinformation posts may have stopped, but there’s tidying to do

In the businesses I’m actually involved in, there aren’t that many unsavoury people. Maybe in the early to mid-2000s I came across some hangers-on in the fashion world. But SEO, wow, there’s a great deal of unscrupulousness. I’ve seen their con-merchant emails since the late 1990s—all the more reason that being grouped as one of […]

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Semrush finally explains how my (unspaced) name wound up in their system

Posting on Reddit has elicited something from Semrush, with Vic on their team writing this in response to me.     Hi Jack, sorry for any confusion—I’ve been discussing the case with my team internally to make sure we’re all on the same page. Our system aims to predict trends using various signals, but sometimes […]

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On the Semrush subreddit: ‘How the Keyword Magic Tool made my year hell’

Since emailing Semrush got nowhere, and sending a release to the search engine press got nowhere, maybe posting to their subreddit might work. Of course, it might get deleted. It might even make things worse and spark copycats. Who knows? But what choice do I have after nine months? How the Keyword Magic Tool made […]

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More disinformation sploggers point to Semrush

More disinformation sploggers have owned up and blamed Semrush, not that they are taking their posts down. The latest: Hope you are doing well. First of all we are extremely sorry for using the keyword related to your name. We only use this as a keyword. According to the semrush this keyword has potential of […]

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Time to go to each host and take down the disinformation websites

I’ve indulged these buggers for long enough: over the last few weeks, I began going to the web hosts of the disinformation writers. Hostinger has been excellent, giving the writers three days to prove what they wrote is genuine, and, of course, 100 per cent of them fail. A UK host called 20i has just […]

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Fake news fuelling riots? The warnings were there as bots industrialize disinformation

For anyone who has followed my battles with bot-written and bot-based junk this year, this should come as no surprise:     The UK riots were fuelled by the same kind of website, with the same raison d’être. This one was in Pakistan, where, sadly, some of the disinformation sites about me have come from. […]

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The allies who are helping fight back against misinformation

The truth-tellers are starting to emerge on the web, combatting the misinformation that Semrush users have been uploading for the last few months. The best written is from Crestify Studio in New Jersey, where its president Allen Wang has been a great ally. They were innocently and very briefly caught up in the misinformation but, […]

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LLMs and Google could destroy the internet

Leigh Harrison sent me this blog post by Evan Boehs, which reflects my earlier ones about the web being rendered useless by Google et al. I never intended this blog to be about tech, but there’s so much to chart, and so much dishonesty to get on the record, lest someone else finds themselves in […]

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You can post misinformation on Linkedin, and there are no consequences

It’s official: unlike Medium, Linkedin has confirmed that it will not remove posts that misuse my name under the grounds of misinformation. After the initial report, and a request for a review, Linkedin determined ‘After reviewing the content, we didn’t find any violations of our policies.’ Summary: I reported the misinformation as misinformation to Linkedin. […]

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