I seem to be on a lot of social networks (Facebook, Bebo, MySpace, Vkontakte), so I thought I’d look in to Sonico. I can see why it’s not as big as the others.
   For a start, there seems to be insufficient globalization of its features. Try entering a Chinese film in to the favourite movies, and it’s a no-go:

   And while you select New Zealand as your country, it’s too bad if you’re from Wellington:

   Maybe these jokers hate the Wellywood sign as much as we do?