The big and the small of it

Spotted on the Lucire website today, an advertisement for Consumer magazine.
   It’s a Flash animation, suggesting that not all car insurance policies are perfect. The opening frame shows a car with oversized coins for wheels, and the wheels shrink to a more standard size at the end of the animation.
   The copy reads, ‘Car insurance / Get the cover that fits’.
   All I could think of was:

Consumer ad

Ford Kuga

Consumer ad

Ford Fiesta.

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