Model in brown coat with Luxlife logo on the right.

Lucire receives second honour from Luxlife; Autocade reaches 41 million page views

Model in brown coat with Luxlife logo on the right.

Two items of good news on the digital end: Luxlife has named Lucire its best digital fashion magazine as part of its Style and Apparel Awards 2024; and Autocade, buoyed by some positive press coverage in Octane for our Year of Cars 2025, has reached the 41 million page-view milestone in just two months. The […]

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Six refreshed or brand-new company websites since 2021

I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]

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Autocade World: the site of the book of the site

  When The Producers—the film with Matthew Broderick and Nathan Lane—was released, Mel Brooks said it was the film of the musical of the film. Autocade World is the website of the book of the website. My intro on the site gives the raison d’être, but in a nutshell, the new site initially exists to […]

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We’ll all soon know luxury Chinese car brands

Maextro S800, with a two-tone paintwork.

I noted in the new Autocade Year of Cars that the French faltered in China because the Chinese marques no longer need them, especially when they are churning out superior product. They have no use for French cachet, especially as the brands edge upmarket. You’ve got the HIMA collective from Huawei, all with luxury marques, […]

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Quick numbers on Teslas and trade

I had the strangest dream a few nights ago of piloting a Tesla Model 3, and finding it quite horrid. I’ve not driven one in real life, and I can’t see myself doing so, as it’s the sort of thing you can’t bring yourself to do for fear of being seen, embarrassed, in one. Or […]

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Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)

Jaguar Type 00 concept in purple, shown directly on the side.

A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]

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Autocade reaches 40 million page views; thank you, humans

1985 Chevrolet S-10 Blazer.

Autocade has now hit 40 million page views, with the counter at 12,353,148, to be added to the previous installation’s 27,647,011. We’re 159 over the milestone. There has been plenty of activity as we added some pages to match Autocade Year of Cars 2025, our new print yearbook, sitting on 5,222 models, a healthy 114 […]

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Autocade Year of Cars 2025: the covers that could have been

Xpeng P7+ on the road with a Chinese skyline behind it.

Would you have bought Autocade Year of Cars 2025 if it had either one of these covers?     This one, with the Geely Galaxy E8, was rejected due to image quality. It was going to be the cover till about a week before publication. Then we zoomed in 400 per cent on the output […]

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Autocade Year of Cars 2025 now out

A two-page spread featuring cars and their drag coefficient figures plotted against their year.

  We have put a few links around the place, Stanley Moss very kindly referred to it in his blog, and an article has gone up on Lucire: the new Autocade Yearbook is out for 2025. I decided to call it Autocade Year of Cars as that was more distinctive than just Yearbook (which, for […]

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The new Jaguar

'Create exuberant' on a colourful image featuring four people dressed in yellow, orange, red and magenta.

Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece.     Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]

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