Jack Yan
Global  |  Leadership  |  Experience  |  Media  |  Videos
Blog  |  Gallery  |  Contact
 
  Follow me on Mastodon Follow me on Twitter Check out my Instagram account Follow me on Drivetribe Follow me on Linkedin Follow me on Weibo Subscribe to my blog’s RSS feed  

 

Share this page




Quick links


Surf to the online edition of Lucire




Add feed


 

The Persuader

My personal blog, started in 2006. No paid posts.



« | »

04.03.2018

Facebook overestimates and underestimates reach depending on the story it wants to tell

Funny, isn’t it? Last year, Facebook was busted for claiming that in some demographics, their ads could reach more people than there were people. When it comes to the US’s Russia probe, they claim their ads reached far, far fewer people: they initially claimed they reached 10 million, but Jonathan Albright, a researcher at Columbia University’s Tow Center for Digital Journalism, found that they had in fact reached hundreds of millions.
   Facebook: fudging since 2004.

Related posts

Filed under: business, internet, marketing, politics, USA—Jack Yan @ 22.56

5 Responses to ‘Facebook overestimates and underestimates reach depending on the story it wants to tell’

  1. Funny as a heart attack. I’m still voting for “disingenuous” as word of the decade.

  2. Jack Yan says:

    Is the general public just wilfully ignorant of how dishonest this company is? Seems like they are getting busted so regularly that it’s a wonder why people stay. As frustrating as it was at the time, it might be healthy if everyone was confronted with that forced “malware scanner” download!

  3. […] how many bots there are on the system. It would be more when people wanted to buy advertising, and it would be less when US government panels charged with investigating Facebook were asking awkward questions. I […]

  4. […] how many bots there are on the system. It would be more when people wanted to buy advertising, and it would be less when US government panels charged with investigating Facebook were asking awkward questions. I […]

  5. […] pass, and don’t mind that Instagram is 45 per cent bot, 55 per cent human, and don’t mind that their demographic estimates have no basis in reality. I mean, we’re already talking quite a gullible bunch who are doing an activity that’s […]

Leave a reply