I was chatting to another Tweeter recently about the Ford I-Max, and decided I’d have a hunt for its brochure online. After all, this car was in production from 2007 to 2009, the World Wide Web was around, so surely it wouldn’t be hard to find something on it?
I found one image, at a very low resolution. The web’s not a repository of everything: stuff gets removed, sites go down, search engines are not comprehensive—in fact, search engines favour the new over the old, so older posts that are still current—such as this post about the late George Kennedy—can’t even be found. This has been happening for over a decade, so it shouldn’t surprise us—but we should be concerned that we cannot get information based on merit or specificity, but on novelty. Not everything new is right, and if we’re only being exposed to what’s “in”, then we’re no better at our knowledge than our forebears. The World Wide Web, at least the way it’s indexed, is not a giant encyclopædia which brings up the best at your fingertips, but often a reflection of our bubble or what the prevailing orthodoxy is. More’s the pity.
I can’t let this post go without one gripe about Facebook. Good news: as far as I can tell, they fixed the bug about tagging another page on your own page, so you don’t have to start a new line in order to tag another party. Bad news, or maybe it’s to do with the way we’ve set up our own pages: the minute you do, the nice preview image that Facebook extracted vanishes in favour of something smaller. I’ll check out our code, but back when I was debugging Facebook pages, it was pretty good at finding the dominant image on a web page. Lesson: don’t tag anyone. It ruins the æsthetic on your page, and it increases everyone’s time on the site, and that can never be healthy. Time to fight the programming of Professor Fogg and his children (with apologies to Roger McNamee).