Posts tagged ‘Ford’


September 2022 gallery

04.09.2022

Here are September 2022’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, China, culture, France, gallery, humour, interests, internet, marketing, media, New Zealand, politics, TV, UK, USA | No Comments »


Autocade slowly gets to 29 million page views

27.08.2022

It took a while, but Autocade has now finally reached 29 million page views.

The stats’ page since the count was reset shows 1,362,506 views. Add that to the 27,647,011 recorded on March 19, 2022, and we have well and truly crossed the 29 million mark (by 9,517, in fact).

We probably got there yesterday given that the counter is no longer updated live (so much for improving technology), and I didn’t get a chance to look in.

Sadly, this does mean the slowest growth in reader numbers since 2019.

I’m sure part of it is down to Bing’s collapse, which must have shaved off at least six per cent of our daily totals.

What I have found fascinating is our model leaderboard. The Ford Taunus 80 had been leading for some time since the reset, but it’s been well and truly beaten by the current Toyota Corolla. What caused a sudden surge during August is anyone’s guess, but all I know is that I’m grateful for it. It’s a newish page as well.

The Kia Morning (TA) is now third, another newer entry that shot up the ranks.

I’ve also been watching the pages for the Peugeot 206+ and 207 jostle for fourth place against the Daewoo Winstorm. (At the time of writing, the Winstorm is ahead by five views.) Another former leaderboard champ, the Ford Fiesta Mk VII, now sits in sixth, while the Renault MĂ©gane II, Opel Astra J, Rover SD1 and Ford Cortina Mk III complete the top 10.

Here’s how the Autocade traffic watch is going:
 
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million)
April 2020: 19,000,000 (just over three months for 19th million)
July 2020: 20,000,000 (just over three-and-a-half months for 20th million)
October 2020: 21,000,000 (three months for 21st million)
January 2021: 22,000,000 (three months for 22nd million)
April 2021: 23,000,000 (three months for 23rd million)
June 2021: 24,000,000 (two months for 24th million)
August 2021: 25,000,000 (two months for 25th million)
October 2021: 26,000,000 (two months for 26th million)
January 2022: 27,000,000 (three months for 27th million)
April 2022: 28,000,000 (three months for 28th million)
August 2022: 29,000,000 (four months for 29th million)
 

Toyota’s unsuccessful Verossa was the latest entry into the database.
 

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August 2022 gallery

01.08.2022

Here are August 2022’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, culture, design, gallery, humour, internet, TV, UK, USA | 2 Comments »


If corporate America says it, it’s probably untrue

16.07.2022


Le dernier.
 
I see the Le Snak range has now left us, after its US owner PepsiCo cited a lack of demand. I call bullshit, since during 2021 it was becoming increasingly difficult to find them on the shelves. Throttling distribution is not the same as a lack of demand, something you see time and time again with corporate claptrap.

It’s like the myth that New Zealanders all prefer automatic transmissions. No, not supplying manuals will inevitably force people to change. Has the industry done a survey as I have? Last time I conducted one, in the 2010s, we were still running 50–50, with a lot of people saying, ‘I prefer a manual, but I had no choice but to buy an automatic.’

Ford is a useful example of US companies citing reduced demand but doing things behind the scenes to ensure it. The line that no one was buying big cars saw to the end of the road for the Australian Falcon and the closure of its Broadmeadows plant. Did any of you see any advertising for the Falcon leading up to that? Or see many Falcons on dealer lots? It seems to me that a corporate decision had been made, and steps taken to guarantee an outcome. Throttle the distribution (‘We’re out of stock’) and of course demand falls.

Get your tape measures out, and you’ll find the Falcon was smaller than the Mondeo (which at that point was still selling) on key measures other than overall length and, presumably, boot volume. The two-litre Ecoboost Falcon with its rear-wheel drive was promoted with all the energy of a damp squid, but it had all the ingredients for success as a decent-handling sedan. But Broadmeadows was an inefficient plant, from what I understand (from hearsay), and bringing it up to speed would have cost more than a bunch of Pinto lawsuits. ‘But there’s no demand for what it builds anyway!’ they cry. Then they can justify the closure.

Go back to the 1990s and the same thing happened with Ford’s Contour and Mystique twins in the US. People were buying BMW 3-series in droves, cars the same size as the Contour. But Ford claimed there was no demand, leading to its US cancellation after the 2000 model year. Reality: I say the Dearborn fiefdom didn’t like the fact the Contour was part of a world-car project (which gave us the original Mondeo) led by Ford’s Köln fiefdom. Not-invented-here killed the Contour, and a relative lack of promotion also guaranteed its fate. (Ford would wind up contesting the segment again later in the 2000s with the Fusion and Milan, but put far more effort into promoting them since they were US-led programmes. I actually saw advertising for them in US magazines! I saw a Milan in Manhattan with Mercury encouraging us to try it out!)

If you take the line that anything a big US firm utters is an utter lie, it keeps you in good stead. Use that approach with Facebook, for instance, and you’ll find things make sense more often than not. And of course we all knew what Elon Musk meant when he said he wanted to buy Twitter.

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July 2022 gallery

02.07.2022

Here are July 2022’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Posted in cars, culture, design, France, gallery, interests, marketing, media, politics, publishing, technology, UK, USA | No Comments »


June 2022 gallery

03.06.2022

Here are June 2022’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
Most of these are self-explanatory, though the Göteborgs-Posten newspaper page with Panos Papadopoulos gets a mention. Panos name-drops me about his autobiography.

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March 2022 gallery

28.03.2022

Now we are on the new server, here are March 2022’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 

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Most of our top 10 sellers reflect our ignorance

25.03.2022


The Suzuki Swift: one of the saving graces on New Zealand’s top 10 list.
 
At the Opel relaunch briefing yesterday, I was shocked to find that these were New Zealand’s top selling vehicles for 2021. I knew about the first two, but had always assumed a Toyota Corolla would follow, plus some regular cars. From this, I gather the rest of New Zealand thinks the opposite to me. I personally believe petrol is expensive.
 
1. Ford Ranger
2. Toyota Hilux
3. Mitsubishi Triton
4. Mitsubishi ASX (RVR on the home market)
5. Toyota RAV4
6. Mitsubishi Outlander (presumably the outgoing one)
7. Mazda CX-5
8. Nissan Navara
9. Suzuki Swift
10. Kia Stonic
 

Not a very discerning lot, are we? We say we care about the environment yet enough of us have helped fuel the second biggest contributor to the carbon emissions’ rise in the last 10 years: the crossover or SUV.

And I’ve driven those RVRs. Why are people buying, in 2021, a vehicle that feels like a taller, larger Colt from the 2000s?

I have no issue with those of you who really need an SUV or ute. But for those who pose, you aren’t helping yourself or your planet. And even if you bought some electrified variant, I thought it was universally understood (certainly for any of us alive during the 1970s fuel crises and those who observed the aerodynamic trend of the 1980s) that tall bodies and big frontal areas would consume more energy.

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Posted in cars, culture, New Zealand | 1 Comment »


January 2022 gallery

01.01.2022

Here are January 2022’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
More on the Ford Falcon (XA) in Autocade. Reposted from Twitter.
   Taupƍ Plimmerton summer sunset, photographed by me.
   BBC parody news item, via Twitter.
   More on the Wolseley on Autocade.
   More on the Mitsubishi Colt Galant at Autocade.
   Dodge 1500 advertisement via George Cochrane on Twitter.
   Model Alexa Breit in a bikini, via Instagram.
   More on the Renault 17 in Autocade.
   More on the Renault 20 in Autocade.
   More on the Renault MĂ©gane IV in Autocade.
   â€˜Sign not in use’ posted by John on Twitter.
   Asus ROG Strix G17 G713QE-RTX3050Ti, at Asus’s Singapore website.
   Pizza Express Woking parody still, via Twitter.

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December 2021 gallery

01.12.2021

Here are December 2021’s images—aides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
Roger Moore and Ford Fiesta Mk I, via George Cochrane on Twitter.
   More on the Volkswagen Fox in Autocade.
   More on the Ford Consul Corsair at Autocade.
   The Guardian article excerpt, full story here.
   The devil drives Kia? Reposted from Twitter.
   Audi maths on an A3, via Richard Porteous on Twitter.
   Christmas decoration, via Rob Ritchie on Twitter.
   Back to the ’70s: Holden Sandman used for Panhead Sandman craft beer promotions.
   Georgia–Pacific panelling promotions, 1968, via Wendy O’Rourke on Twitter.
   Ford Cortina Mk II US advertisement via the Car Factoids on Twitter.
   Bridal fashion by Luna Novias, recently featured in Lucire.
   Deborah Grant in UFO, with the VW–Porsche 914, which would have looked very modern at the time.
   Freeze frame from episode 1 of The Champions (1968), with William Gaunt, Stuart Damon and Alexandra Bastedo.
   Our rejected greeting card design, with a picture shot at Oriental Parade, Wellington.
   Ford Taunus GT brochure spread via the Car Factoids on Twitter.
   My Daddy Is a Giant image and UK measures, reposted from Twitter.
   Richard Nixon attempts to appeal to younger voters, 1972. Simple, modernist design using Futura Bold.
   A 1983 Pontiac Firebird Trans Am advertisement.
   Mazda Savanna brochure via George Cochrane on Twitter.
   More on the Renault MĂ©gane E-Tech Electric in Autocade.
   Lucire issue 44 cover, photographed by Lindsay Adler, layout by me.

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