BMW M4 CS Edition.

Out now: Autocade Year of Cars 2026

BMW M4 CS Edition.

  I’m very glad to say that we’ve soft-launched Autocade Year of Cars 2026, with the motoring press being notified soon. Like all good journalism projects, I wrote stories on things I didn’t know about but wanted to pursue. When did BMW grilles get all so confusing? The Bugatti Tourbillon was previewed in 2024, but […]

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Variety is the spice of life, so get away from the defaults

A rainy day in Manila with two Toyota saloons on the road.

It still surprises me that “the defaults” in life have the hold that they do. I tried a lot of computer programs when I was younger and found WordPerfect the best word processor, and to this day I use it. In the early 1990s, it was the default. However, it got there through fair competition […]

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A product’s popularity is of no concern to me

2022 Toyota Corolla Sport in blue-grey with a black roof.

Does this still work? Amanda and I were checking out cars last weekend and a sales’ rep tried to interest us in one by saying it was the top selling in its segment in Australasia. My first (unvoiced) reaction to this is: there are a lot of stupid people out there. If you can imagine […]

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If you want a slice of the pie, then compete

A very interesting analysis on Crikey by Bernard Keane on the turmoil the occident finds itself in. In the opening paragraphs we find this zinger about what the right wing believes it was to protect the west from. Protecting from whom? Name your favourite other—the Soviet Union. Islam. China. Declining birth rates. Secularism. Immigrants. Globalism. […]

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Autocade’s top 10, August 2023

  Although Autocade’s viewership has gone down, it’s still fascinating (maybe only to me) to see what the top 10 look like since the site was reinstalled last year.   Toyota Corolla (E210) (7,307 views) Ford Taunus 80 (5,830 views) Daewoo Winstorm (4,943 views) Opel Astra J (4,688 views) Ford Fiesta Mk VII (4,683 views) […]

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Ford means nothing at all

I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]

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Autocade slowly gets to 29 million page views

It took a while, but Autocade has now finally reached 29 million page views. The stats’ page since the count was reset shows 1,362,506 views. Add that to the 27,647,011 recorded on March 19, 2022, and we have well and truly crossed the 29 million mark (by 9,517, in fact). We probably got there yesterday […]

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If corporate America says it, it’s probably untrue

Le dernier.   I see the Le Snak range has now left us, after its US owner PepsiCo cited a lack of demand. I call bullshit, since during 2021 it was becoming increasingly difficult to find them on the shelves. Throttling distribution is not the same as a lack of demand, something you see time […]

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Most of our top 10 sellers reflect our ignorance

The Suzuki Swift: one of the saving graces on New Zealand’s top 10 list.   At the Opel relaunch briefing yesterday, I was shocked to find that these were New Zealand’s top selling vehicles for 2021. I knew about the first two, but had always assumed a Toyota Corolla would follow, plus some regular cars. […]

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GM and Ford keep falling down the top 10 table

  It’s bittersweet to get news of the Chevrolet Corvette from what’s left of GM here in New Zealand, now a specialist importer of cars that are unlikely to sell in any great number. And we’re not unique, as the Sino-American firm pulls out of entire regions, and manufactures basically in China, North America, and […]

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