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The Persuader

My personal blog, started in 2006. No paid or guest posts, no link sales.



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21.10.2022

Lucire at 25: how things have changed

The below was originally posted in Lucire. We have made it to 25 years of age there, and rather than reinvent the wheel, this little piece—as well as the one I uploaded yesterday hours after we turned exactly 25—reflect how I feel upon reaching this milestone.
 

Olivia Macklin, photographed by Josh Fogel, make-up by Beth Follert, hair by Erika Vanessa using T3 Micro, styled by Karlee Parrish, and photography assisted by Nick Sutjongdro. Click through to see full credits.
 
Today we decided to upload a story about Olivia Macklin—the actress who you’ll have seen in Netflix’s Pretty Smart last year and, before that, the US remake of Kiwi series Filthy Rich—in part because it’s so unlike what happened on day one of Lucire 25 years ago.

Here is a wonderful story about a well connected, theatre-trained Hollywood actress, shot beautifully in the US by an outstanding team there, with me doing the writing and interviewing.

The story has already run in our print editions.

The fact we even have print editions is something remarkable to me, and if I hadn’t made the decision to do so in the early 2000s, spurred on by a mixture of desire and naïveté, I couldn’t even type that previous paragraph.

The fact we have a group of generous and talented colleagues around the world is also not lost on me. I know I am very fortunate to have them around me.

While it’s not the first time that Lucire has been published in something other than English, I take some pride in seeing our story in French, a language I have learned since I was six. That, too, is vastly different to where we were in 1997.

Twenty-five years ago, I keenly watched the statistics as visitors came to see a website I had built with my own code, using what were then pretty clever techniques to ape the feel of a glossy printed fashion magazine. But I didn’t have any new stories lined up because my enquiries to designers weren’t getting any replies.

Nowadays, I have a sense of the stories to come as we plan quite a few numbers ahead.

I enjoy balancing the needs of print and web around the world and know I am blessed to be able to do something I love.

I’m grateful to all those who have worked on Lucire and stayed on the side of good, building up a magazine brand which, I hope, stands for something positive in this world. You know who you are.

I’ve spent half my lifetime building it up so far, and know it could be even greater.

I’m no Mystic Meg so I don’t know what’s to come, nor would I want to hazard a guess. But where we are now was not something I could have even guessed in 1997. Given such a big leap forward to 2022, I won’t even attempt to contemplate 2047 just yet. I simply remain hopeful.

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