There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]
Tag: Nike
Nostalgic thoughts: what sparked my interest in fashion magazines, and Nike’s 10 rules for business
I have told this story many times: I became interested in fashion magazines with a 1989 issue of Studio Collections. In fact, it was its fifth anniversary issue. I really liked the typesetting, photography and print quality. I was probably one of the few people disappointed when they went to desktop publishing and the […]