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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘magazines’
01.01.2023
Here are January 2023âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Rosa ClarĂĄ image, added as I was archiving files from the third quarter of 2021.
The Claudia Schiffer Rolling Stone cover came to mind recentlyâI believe it was commended in 1991 by the Society of Publication Designers, which I was a member of.
I looked at a few more risquĂ©, but mainstream, covers to see what is appropriate, since the Lucire issue 46 cover was one of our more revealing though most glamorous ones in years. Vanity Fair and Women’s Health were useful US cases.
Lucire 46 cover for our 25th anniversary: hotographed by Lindsay Adler, styled by Cannon, make-up by Joanne Gair, and hair by Linh Nguyen. Gown by the Danes; earrings by Erickson Beamon at Showroom Seven; and modelled by Rachel Hilbert.
Tags: 1961, 1970s, 1975, 1980s, 1989, 1990, 1990s, 2009, 2017, 2021, 2022, 2023, actress, advertisement, advertising, Australia, Bertone, BL, BMW, British Leyland, Cannon, car, cartography, celebrity, China, CondĂ© Nast, Croatia, design, Elle, Ellen von Unwerth, fashion, film, Frankfurt, Germany, Giorgetto Giugiaro, Google, humour, Italy, Joanne Gair, JY&A Media, Lindsay Adler, Linh Nguyen, Lucire, magazine, magazine design, magazines, Mastodon, Mini, modelling, New York, Nissan, NY, photography, publishing, science, signage, Society of Publication Designers, Spain, supermodel, TV, UK, USA, Vogue Posted in China, design, gallery, humour, media, publishing, UK, USA | No Comments »
03.09.2021

Above: Coverage in Business Desk, with me pictured with Lucire fashion and beauty editor Sopheak Seng.
Big thanks to Daniel Dunkley, who wrote this piece about me and my publishing work in Business Desk, well worth subscribing to (coincidentally, I spotted an article about my friend and classmate Hamish Edwards today, too).
I had a lengthy chat with Daniel because he asked great questionsâthe fact he got a lot out of me shows how good a journalist he is. And he reveals some of our more recent developments, as well as my thoughts on the industry in generalâthings I hadnât really got on to record often to a journalist, certainly not in the last few years.
I had my Business Desk alerts switched off so I didnât know he had already written his story (on the day of our interview) till another friend and classmate told me earlier this week. It also shows that Googleâs News Alerts are totally useless, something that I realized recently when it took them three weeks to send the alert (the time between its original spidering of the article and the email being sent out). Those had been worsening over the years and I had seen them be one or two days behind, but now they rarely arrive. Three weeks is plain unacceptable for one of the last services on Google I still used.
Back to Danielâs story. Itâs a great read, and Iâm glad someone here in Aotearoa looked me up. I realize most of our readers are abroad and we earn most from exports, but a lot of what weâve done is to promote just how good our country is. Iâm proud of what weâre able to achieve from our part of the world.


Above: Google News Alerts take an awfully long time to arrive, if at all. I hadn’t seen one for weeks, then this one arrives, three weeks after Google News spidered and indexed the article. Google feels like another site that now fails to get the basics right.
Tags: 2021, Aotearoa, Auckland, Bauer, business, fashion magazine, Google, journalism, JY&A Media, licensing, Lucire, Lucire KSA, magazine, magazines, media, New Zealand, publishing, Saudi Arabia, Scots College, Sopheak Seng, St Markâs Church School, Wellington, Whanganui-a-Tara Posted in business, internet, media, New Zealand, publishing, Wellington | 1 Comment »
03.04.2020
I am privy to some of the inner workings at Bauer Media through friends and colleagues, but I didnât expect them to shut up shop in New Zealand, effective April 2.
Depending on your politics, youâre in one of two camps.
TV3, itself part of a foreign company who has made serious cutbacks during the lockdown, said Bauer had approached the government and offered to sell the business to them at a rock-bottom price in the hope of saving the 200-plus jobs there. The government declined. I believe that’s the angle foreign-owned media are adopting here.
Both the PM and the minister responsible for media, Kris Faafoi, have said that Bauer never applied for the wage subsidy, and never approached the government to see if it could be classified as an essential service to keep operating. Indeed, in the words of the PM, âBauer contacted the minister and told him they werenât interested in subsidies.â
Itâs murkier today as there is evidence that Bauer had, through the Magazine Publishersâ Association, lobbied for reclassification for it to be turned down, though the minister continues to say that it had never been raised with him and that Bauer had already committed to shutting up shop.
Outside of âwe said, they saidâ, my takes are, first, it was never likely that the government would want to be a magazine publisher. Various New Zealand governments have been pondering how to deal with state-owned media here, and there was little chance the latest inhabitants of the Beehive would add to this.
We also know that Bauer had shut titles over the years due to poor performance, and Faafoiâs original statement expressly states that the Hamburg-based multinational had been âfacing challenges around viability of their operations here in New Zealand.â
With these two facts in mind, the government would not have taken on the business to turn it around, especially while knowing the owner of Bauer Media (well, 85 per cent of it) has a personal worth of US$3,000 million and the company generated milliards in revenue per annum.
I also have to point to its own harsh decisions over the years in shutting titles. In 2018, Bauerâs own Australian CEO told Ad News: âThereâs a really interesting view that somehow we are here to provide a social service. The reality is weâre here to make money and if we canât make money out of our magazines, weâll sell them or weâll close them.
âWe have an obligation, whether thatâs a public company or private company, to make money for shareholders. If it doesnât make money, why would we do it?â
That, to me, sounds like the corporate position here as well, and no doubt Bauerâs bean counters will have crunched the numbers before yesterdayâs announcement.
Iâve had my own ideas how the stable could have evolved but itâs easy to talk about this with hindsight, so I wonât. Enough people are hurting.
But Iâd have applied for whatever the government offered to see if I could keep things going for a little while longer. Even if the writing was on the wall, it would have been nice to see my colleagues have a lifeline. Get one more issue of each title out after June. Maybe Iâm just not as brutal. I mean, Iâve never defamed Rebel Wilson as Bauer’s Australian publications have. Maybe itâs different for a small independent.
If I may use a sporting analogy, Bauer hasnât let their players on to the field and kept them in the changing room, and more’s the pity.
One comment I received yesterday was that Bauer wouldnât have been in a position to pay its staff even with the government subsidy, with no advertising sales being generated. Iâm not so sure, with annual global revenues of over âŹ2,000 million. New Zealand was probably too unimportant to be saved by Bauer’s bosses in Hamburg. I guess weâll never know.
Tags: 2020, Aotearoa, Auckland, Australia, Bauer, business, COVID-19, Fairfax Press, Germany, government, Hamburg, Jacinda Ardern, Kris Faafoi, libel, magazines, media, Mediaworks, New Zealand, pandemic, politics, publishing, The Spinoff Posted in business, media, New Zealand, politics, publishing | No Comments »
21.10.2010

Above The first issue of Lucire in 1997. Below right Lucireâs first iPad cover.
[Cross-posted at Lucire] An hour ago, we turned 13. Normally this wouldnât have merited much of a mention, since 13âs not the sort of number people tend to celebrate. But I happened to be up, after a long day catching up on emails post-election, while head designer Tanya Sooksombatisatian sorted through our New York Fashion Week images.
Earlier this evening, fashion editor Sopheak Seng and I attended a fashion show for Laâ Shika Bridal, held at the Museum Hotel in Wellington, and had good chats to the bridal designers and jewellery designer Victoria Taylor, sister of Rebecca.
I sat at a similar desk in 1997 when we started Lucire and uploaded the new home page, replacing a placeholder, at precisely midnight NZDT on October 21. (I even timed it.) That translated to October 20 at 6 a.m. in New York. At the time, the US market was the primary one online, so I tended to notice what the time was over on their east coast.
It was a 386 running Netscape 1-point-something that displayed Lucireâs first edition here. The monitor had a resolution of 1,024 by 768 pixels. We developed it on Windows 3·1, but tested it on various Power Macs. I coded the home page by hand and did the first graphics.
Weâve gone through a lotâa print edition from 2004, a short-lived venture in Romania in 2005â6, and we now face 2011 with print in four countries and an iPad app that will go live any day. A cellphone edition has been around for a little while, though it never took off. I was in it for the long haul, but I really didnât think specifics. We had a general direction, and we seized the opportunities as they came.
There have been many times when I have publicly thanked the people who got us here, and many of those who I named in December 2008, when I celebrated 21 years in business, were responsible for getting Lucire to where it is. Since then, Andrew Matusik, Victoria Jones, Sopheak Seng, Rola Saab, Jon Moe, Seka Ojdrović-Phillips, Samantha Hannah, Joseph Ungoco, Leyla Messian, Ashleigh Berry and Sylvia Giles must be added to the list. The many Massey University graduates who have tirelessly helpedâRoanna Bell, Uma Lele and Brigitte Unger come to mindâas well as Gemma Conn from Waikato Institute of Technology.
I wonât say the journey has been easy: in fact, itâs been very tough. But Iâm very glad that Lucire has been a medium through which many people have been brought together to do something we all love. We have been a change agent in the past, and thatâs something Iâm conscious we need to continue, through being on the forefront of new media. And weâve introduced our fair share of labels, many of which have become big names. Weâve provided many people with coverage when others ignored themâdiscovering then that all they needed was that leg up to get to the next stage.
I still remember the fact that we were one of the first to interview Zac Posen and Kathryn Wilson as she graduated from university, and covered Rebecca Taylor at Gen Art. Lucire published the first series of sustainable style editorials in an international fashion magazine with Summer Rayne Oakes in the earlier part of the century.
To all our readers, thank you for being with us on this journey. I am mindful that we are merely stewards of the Lucire brand, and that it belongs to us not in law, but in spirit. Weâre going to keep engaging and we plan to be with you for many more anniversaries to come.
Tags: 1997, anniversary, Aotearoa, Apple, design, fashion, fashion designers, fashion magazine, Jack Yan, Jack Yan & Associates, JY&A Media, Lucire, magazines, Massey University, media, New Zealand, publishing, technology, web browser, web design, Wellington, Whanganui-a-Tara Posted in business, design, internet, media, New Zealand, publishing, technology, USA, Wellington | 2 Comments »
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