Forget the “shoulds”

My Lucire interview with Bay Area designer Devan Gregori has gone online—it’ll likely appear in print afterwards with different visuals. Devan has a wonderful story about how she came to be a fashion designer, and it’s very different to those who fell into the trade through a childhood interest or watching their grandmother sew. I […]

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‘Fake it till you make it’ isn’t a legal doctrine

Some say, ‘Fake it till you make it,’ as a positive thing. In fact, a very dear friend used to say it, and it did him a lot of good. But then, he’s an honest sort of chap and he never promised something he couldn’t deliver. His take on faking it was to present a […]

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States of play for Facebook, Linkedin and OnlyKlans

Over a decade ago, I watched as Facebook intentionally broke organic reach and Lucire’s plummeted 90 per cent overnight. It was clear what Zuckerberg’s grift was: to get us to pay to boost posts. But there was already, back then, plenty of reasons you shouldn’t: it was buggy as heck. Fast forward to 2014 and […]

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Personal thoughts about my friend, Merrill J. Fernando

Above: Amanda and me with Merrill in 2016.   I was saddened to learn of the passing of my friend Merrill J. Fernando, founder of Dilmah Tea and the MJF Foundation. I’ve written an obit over at Lucire, since he was very much a friend of the magazine, too, and his values of social responsibility […]

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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]

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Panos: My Life, My Odyssey in illustrious company

  I was thrilled to read this review about Panos: My Life, My Odyssey from Nikolas Venios, founder of the Ideas Agency in Gloucester. From his Linkedin (with his full post embedded using Linkedin’s own code at the end): Panos Papadopoulos has written one of the best business/strategy/life/creativity books I have ever read (and I […]

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Nissan, get ready to pay up: Carlos Ghosn’s after US$1 milliard

Good on Carlos Ghosn for filing his lawsuit against Nissan Motor Co. and others, including Hari Nada, as reported in Automotive News. Things you won’t have heard since Ghosn fled to Lebanon: In 2020, a UN panel found that Ghosn’s detention in a Japanese jail for more than 100 days was neither necessary nor reasonable […]

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Company founders, talk about your businesses and the great work they do

When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]

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Twenty years ago, Lucire and United Nations Environment Programme teamed up for a first

  Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]

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