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The Persuader

My personal blog, started in 2006.

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Facebook overestimates and underestimates reach depending on the story it wants to tell

Funny, isn’t it? Last year, Facebook was busted for claiming that in some demographics, their ads could reach more people than there were people. When it comes to the US’s Russia probe, they claim their ads reached far, far fewer people: they initially claimed they reached 10 million, but Jonathan Albright, a researcher at Columbia University’s Tow Center for Digital Journalism, found that they had in fact reached hundreds of millions.
   Facebook: fudging since 2004.

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Filed under: business, internet, marketing, politics, USA—Jack Yan @ 22.56

3 Responses to ‘Facebook overestimates and underestimates reach depending on the story it wants to tell’

  1. Funny as a heart attack. I’m still voting for “disingenuous” as word of the decade.

  2. Jack Yan says:

    Is the general public just wilfully ignorant of how dishonest this company is? Seems like they are getting busted so regularly that it’s a wonder why people stay. As frustrating as it was at the time, it might be healthy if everyone was confronted with that forced “malware scanner” download!

  3. […] how many bots there are on the system. It would be more when people wanted to buy advertising, and it would be less when US government panels charged with investigating Facebook were asking awkward questions. I […]

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