Jack Yan
Global  |  Leadership  |  Experience  |  Media  |  Videos
Blog  |  Contact
 
  Follow me on Mastodon Follow me on Twitter Check out my Instagram account Follow me on Drivetribe Follow me on NewTumbl Follow me on Linkedin Follow me on Weibo Join my page on Facebook Subscribe to my blog’s RSS feed  

 

Share this page




Quick links


Surf to the online edition of Lucire





Add feeds



Get this blog via email
Enter your Email


Powered by FeedBlitz

Enter your email address:


Delivered by FeedBurner



 

The Persuader

My personal blog, started in 2006.



« | »

11.06.2019

How to lose readers: accuse them of something they don’t or wouldn’t do

Here’s a sure-fire way to lose readers and cost you ad revenue.
   It seems Haymarket’s Autocar (which I have been reading in print since 1980) wasn’t pleased about people using online ad blockers, so it created a warning.
   The trouble is I don’t use ad blockers. In fact, you can see a massive advertisement underneath the warning:

In fact, that ad keeps changing, so I guess the advertiser is charged for totally useless impressions.
   Clicking ‘I’ve disabled my Ad-Blocker’ does nothing.
   I decided to click the other option, for advice on how to whitelist the ad blocker that I do not have.

I presume whatever’s in that blue box are the instructions, which are illegible.
   Autocar often talks about the difficulties behind some car infotainment interfaces, but you’d hope a publisher with a budget that far exceeds mine would get this right.
   The irony of this effort is that Autocar winds up losing ad revenue.
   I have Tweeted them, so here’s hoping this silly tech can be removed so I can help their bottom line. You do wonder about their bosses sometimes though—maybe this sort of abrasive behaviour comes from the top.

Related posts

Filed under: business, internet, marketing, media, publishing, technology, UK—Jack Yan @ 07.56

Leave a reply