Itâd be unfair if I didnât note that I managed to see a âCreate postâ button today on Lucireâs Facebook page for the first time in weeks. I went crazy manually linking everything that was missed between April 25 and today.
Maybe I got it back as it would look even worse for Facebook, which still live-streams massacres as a matter of course in spite of its âpromisesâ after March 15, 2019, if white supremacist murderers had more functions available to them on the site than honest business people.
The upshot still remains: get your supporters going to your website as much as possible, and wind down whatever presence you have on Facebook. You shouldnât depend on it, because you never know when your page might disappear or when you lose access. Both are very real possibilities.
Bob Hoffmanâs newsletter was gold this week. It usually is, especially as he touches on similar topics to me, but at a far higher level.
This weekâs highlights: âBlogweasel calculations indicate that adtech-based targeting adds at least 100% to the cost of an online ad. In order for it to be more efficient it has to be more than twice as effective. I’m slightly skeptical.
âAn article in AppleInsider this week reported that, “Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.”â
Indeed, ads that might use the page content to inform their contents (contextual advertising) work even better. Why? The publisher might actually get paid for them.
Iâve seen so many ads not display at all, including on our own sites. Now, our firm doesnât use trackers, but we know the ad networks we use do. And for whatever daft reason, there are ad networks that wonât show content if you block trackers. (Stuff is even worse: their home and contentsâ pages donât even display if you block certain cookies.)
If we went back to how things were before tracking got this bad, the ads would be less creepy, and I bet more of them would displayâand that helps us publishers pay the bills. If you donât like them, there are still ad blockers, but out of my own interests, I would prefer you didnât.
I came across Drew Magarryâs 2021 article, âThereâs No Middle Class of Cars Anymoreâ, in Road & Trackâs online edition.
âYouâre either driving a really nice new car, a deeply unsatisfying new car, or a very old used car.â Drew notes that there are nasty base models, and also fully loaded ones, and the former âtreat you like absolute shit, and everyone on the road knows it.â
It seems whatâs happening is that the middleâthe âGLsâ of this world, as opposed to the Ls and GLSsâis getting squeezed out.
It says something about our society and its inequality.
Interestingly, itâs not as bad here with base models, and that might reflect our society. But look at the US, as Drew does, or the European top 10, where cheap cars like the Dacia Sandero do exceptionally well.
This goes back many years, and Iâve seen plenty of base models in US rental fleets that would make a New Zealand entry-level car seem sumptuous.
Finally, the legacy pages are reasserting themselves on Autocade. When the latest version was installed on the server and the stats were reset, the top 20 included all the models that appeared on the home page, as Mediawiki recommenced its count. Search-engine spiders were visiting the site and hitting those the most.
Fast forward two months and the top 20 are exclusively older pages, as visits from regular people coming via search engines outnumber spiders.
Until last week, the most visited page since the March reset was the Renault MĂ©gane II. It seems the Ford Taunus 80 has overtaken the MĂ©gane II. Peugeotâs 206+ (207 in some markets) follows, then the Ford Fiesta Mk VII and Renault MĂ©gane III.
Before the reset, the Ford Fiesta Mk VII was the top model page, followed by the Taunus 80, then the Mégane II, Opel Astra J, and Nissan Sunny (B14).
Probably no one cares, but as itâs my blog, hereâs the old, just before the switchover:
And hereâs where we are as of tonight:
You can see the ranking for yourself, as the stats are public, here.