Bob Hoffman has his book, Inside the Black Box, available on his website as a free download. It’s a fascinating read about how online advertising is largely a con, with lots of ad fraud, made-for-advertising sites (MFAs), and opaqueness, he explains. Bob is critical about programmatic advertising (25 per cent of programmatic ad dollars are […]
Read More… from The frauds of online advertising, and blocking sign-up bots
There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]
Got to love the irrepressible Bob Hoffman. In his March 23 newsletter, he notes that Adlook studied target segments from popular data providers, and asked the people in those segments about themselves. I won’t spoil Bob’s entire list but the top two are: 47 per cent of the people who the data said were women […]
Here’s Google’s latest privacy gaffe, the latest in a long, long line where they pretend to not know it’s happening till they’re embarrassed into admitting that it is happening—and then the authorities will fine Google millions of dollars which they will make back in a few hours. Ibly writes in a post on the fediverse […]
Read More… from Is Google stealing your voice for its virtual assistant? Meanwhile, Mktg Stinx
In chatting to Alexandra Wolfe on Mastodon about the previous post, I had to draw a sombre conclusion. If it weren’t for Google, there’d be no incentive to do content mills or splogs. I replied: ‘People really are that stupid, and itʼs all thanks to Google. Google doesn’t care about ad fraud, and anyone can […]
Read More… from Pirate sites, content mills and splogs exist because of Google
It’d be unfair if I didn’t note that I managed to see a ‘Create post’ button today on Lucire’s Facebook page for the first time in weeks. I went crazy manually linking everything that was missed between April 25 and today. Maybe I got it back as it would look even worse for Facebook, which […]
Read More… from Musings for today: back on Facebook, untracked ads, Autocade rankings
For homeowners and buyers, there’s a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealand’s Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value. My intent isn’t to repeat someone’s copyrighted […]
We all know what will happen. This is one of two fakes who have sent me a Facebook friend request this week. The first was given the all-clear despite having spam links; and no doubt this will be judged to be perfectly acceptable by Facebook. (In the meantime, a post from Lucire that featured the […]
Yesterday, I worked remotely, and I don’t know what possessed me, but as OneDrive was activated on my laptop, I decided to save a word processing file there, planning to grab it from my desktop machine later in the day. Normally I would just leave the file where it was and transfer it across the […]
Bob Hoffman always has great stuff from the advertising world, especially on Facebook. My criticisms have come from the user’s perspective and the very obvious BS Facebook peddles, while Bob reads the US press and combines it with a professional’s knowledge. In his latest newsletter, it’s a familiar tale: Facebook realized misinformation had greater […]
Read More… from With Facebook, the dots are really easy to join, so why haven’t more done so?