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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘France’
02.08.2022
Here are three Elle covers that I uploaded to last month’s gallery, from 1991, 2007 and 2022. Which looks the most modern?
To me, it’s the 1991 US one. The Futura Light type is calm, it all looks rather balanced, and the photograph is well lit and composed. From memory, it was commended by the Society of Publication Designers in New York but I have to check my old annuals.
Go to 2007 and there’s just too much clutter, and the custom type looks uncomfortable, especially the bolder cut. The 2022 cover sits somewhere in between, but it feels like it’s the dawn of desktop publishing with different sizes and weights, and type inside circles.
Granted, I’m not comparing apples with apples, as the 21st-century covers are for the French market, and the 2022 cover isn’t strictly for Elle but the Elle Corps summer special. Makes you wonder what timelessness is, and if such a thing even exists. Many of the old covers for Lucire that I art-directed were meant to be timeless, too, but how they have dated! Is it about calm, a lack of clutter, and a sensible, restrained use of type? Or does that in fact date things, and we’re just at a moment in time when the 1991 cover’s trends have come round again?
Tags: 1991, 2007, 2022, design, Elle, France, graphic design, Hachette, layout, publishing, typography, USA
Posted in design, France, media, publishing, typography, USA | No Comments »
24.07.2022
One more, and I might give the subject a rest. Here I test the search engines for the term Lucire. This paints quite a different picture.
Lucire is an established site, dating from 1997, indexed by all major search engines from the start. The word did not exist online till the site began. It does exist in old Romanian. There is a (not oft-used) Spanish conjugated verb, I believe, spelt the same.
The original site is very well linked online, as you might expect after 25 years. You would normally expect, given its age and the inbound links, to see lucire.com at the top of any index.
There is a Dr Yolande Lucire in Australia whom I know, who I’m used to seeing in the search engine results.
The scores are simply for getting relevant sites to us into the top 10, and no judgement is made about their quality or relevance.
Google
lucire.com
twitter.com
lucire.net
instagram.com
wikipedia.org
linkedin.com
facebook.com
pinterest.nz
neighbourly.co.nz
—I hate to say it, as someone who dislikes Google, but all of the top 10 results are relevant. Fair play. Then again, with the milliards it has, and with this as its original product, it should do well. 10/10
Mojeek
scopalto.com
lucirerouge.com
lucire.net
lucire.com
mujerhoy.com
portalfeminino.com
paperblog.com
dailymotion.com
eldiablovistedezara.net
hispanaglobal.com
—Mojeek might be flavour of the month for me, but these results are disappointing. Scopalto retails Lucire in France, so that’s fair enough, but disappointing to see the original lucire.com site in fourth. Fifth, sixth, seventh, ninth and tenth are irrelevant and relate to the Spanish word lucir. You’d have to get to no. 25 to see Lucire again, for Yola’s website. Then it’s more lucir results till no. 52, the personal website of one of our editors. 5/10
Swisscows
lucire.net
wikipedia.org
lucire.com
spanishdict.com
lucire.net
lucire.com
drlucire.com
facebook.com
spanishdict.com
viyeshierelucre.com
—Considering it sources from Bing, it makes the same mistakes by placing the rarely linked lucire.net up top, and lucire.com in third. Fourth, ninth and tenth are irrelevant, and the last two relate to different words. Yola’s site is seventh, which is fair enough. 6/10
Baidu
lucire.net
lucire.com
lucire.cc
lucire.com
kanguowai.com
hhlink.com
vocapp.com
forvo.com
kuwo.cn
lucirehome.com
—Interesting mixture here. Strange, too, that lucire.net comes up top. We own lucire.cc but it’s now a forwarding domain (it was once our link shortener, up to a decade ago). Seventh and ninth relate to the Romanian word strălucire and eighth to the Romanian word lucire. The tenth domain is an old one, succeeded a couple of years ago by lucirerouge.com. Not very current, then. 7/10
Startpage
lucire.com
lucire.com
lucire.net
instagram.com
wikipedia.org
linkedin.com
facebook.com
pinterest.nz
fashionmodeldirectory.com
twitter.com
—All relevant, as expected, since it’s all sourced from Google. 10/10
Virtual Mirage
lucire.com
instagram.com
wikipedia.org
lucire.net
facebook.com
linkedin.com
pinterest.nz
lucirerouge.com
nih.gov
twitter.com
—I don’t know much about this search engine, since I only heard about it from Holly Jahangiri earlier today. A very good effort, with only the ninth one being irrelevant to us: it’s a paper co-written by Yola. 9/10
Yandex
lucire.com
lucire.net
facebook.com
twitter.com
wikipedia.org
instagram.com
wikipedia.eu
pinterest.nz
en-academic.com
wikiru.wiki
—This is the Russian version. All are relevant, and they are fairly expected, other than the ninth result which I’ve not come across this high before, although it still relates to Lucire. 10/10
Bing
lucire.net
wikipedia.org
lucire.com
spanishdict.com
lucire.com
facebook.com
drlucire.com
spanishdict.com
twitter.com
lucirahealth.com
—How Bing has slipped. There are sites here relating to the Spanish word lucirse and to Lucira, who makes PCR tests for COVID-19. One is for Yola. 7/10
Qwant.com
lucire.net
wikipedia.org
spanishdict.com
drlucire.com
spanishdict.com
tumblr.com
lucirahealth.com
lacire.co
amazon.com
lucirahealth.com
—For a Bing-licensed site, this is even worse. No surprise to see lucire.com gone here, given how inconsistently Bing has treated it of late. But there are results here for Lucira and a company called La Cire. The Amazon link is also for Lucira. 3/10
Qwant.fr
lucire.net
wikipedia.org
reverso.net
luciremen.com
lucire.com
twitter.com
lacire.co
lucirahealth.com
viyeshierelucre.com
lucirahealth.com
—The sites change slightly if you use the search box at qwant.fr. The Reverso page is for the Spanish word luciré. Sixth through tenth are irrelevant and do not even relate to the search term. Eleventh and twelfth are for lucire.com and facebook.com, so there were more relevant pages to come. The ranking or relevant results, then, leaves something to be desired. 5/10
Duck Duck Go
lucire.com
lucire.net
wikipedia.org
spanishdict.com
drlucire.com
spanishdict.com
lucirahealth.com
amazon.com
lacire.co
luciremen.com
—Well, at least the Duck puts lucire.com up top, and the home page at that (even if Bing can’t). Only four relevant results, with Lucire Men coming in at tenth. 4/10
Brave
lucire.com
instagram.com
twitter.com
wikipedia.org
linkedin.com
lucire.net
facebook.com
fashion.net
wiktionary.org
nsw.gov.au
—For the new entrant, not a bad start. Shame about the smaller index size. All of these relate to us except the last two, one a dictionary and the other referring to Yolande Lucire. 8/10
The results are surprising from these first results’ pages.
★★★★★★★★★★ Google
★★★★★★★★★★ Yandex
★★★★★★★★★★ Startpage
★★★★★★★★★☆ Virtual Mirage
★★★★★★★★☆☆ Brave
★★★★★★★☆☆☆ Baidu
★★★★★★★☆☆☆ Bing
★★★★★★☆☆☆☆ Swisscows
★★★★★☆☆☆☆☆ Mojeek
★★★★★☆☆☆☆☆ Qwant.fr
★★★★☆☆☆☆☆☆ Duck Duck Go
★★★☆☆☆☆☆☆☆ Qwant.com
It doesn’t change my mind about the suitability of Mojeek for internal searches though. It’s still the one with the largest index aside from Google, and it doesn’t track you.
Tags: 2020s, 2022, Baidu, Bing, China, Duck Duck Go, France, Google, language, Lucire, Microsoft, Mojeek, Qwant, research, Russia, search engines, technology, UK, USA, World Wide Web, Yandex
Posted in China, France, internet, publishing, technology, UK, USA | 2 Comments »
02.07.2022
Here are July 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1967, 1968, 1969, 1970s, 1971, 1975, 1977, 1978, 1980s, 1986, 1987, 2007, 2010s, 2011, 2013, 2018, 2019, 2020s, 2022, actors, actresses, advertisement, advertising, Apple, Audi, Bertone, BL, book, Boris Johnson, British Leyland, car, celebrity, Chrysler, Citroën, design, Elle, Europe, Ferrari, film, Ford, France, Germany, GM, Hachette, humour, ITC, James Bond, Japan, Lamborghini, language, magazine, magazine design, Marcello Gandini, Mastodon, Mazda, McLaren, media, modelling, modernism, newspaper, Opel, Peugeot, Porsche, PSA, publishing, Renault, retro, Roger Moore, science fiction, social media, Spain, supermodel, technology, The Persuaders, Tony Curtis, Toyota, Triumph, TV, Twitter, UK, USA
Posted in cars, culture, design, France, gallery, interests, marketing, media, politics, publishing, technology, UK, USA | No Comments »
02.05.2022
Here are May 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1950s, 1955, 1960s, 1962, 1964, 1965, 1970s, 1971, 1974, 1976, 1977, 1980s, 1983, 1986, 2022, actress, advertisement, advertising, Alfa Romeo, Audemars Piguet, Autocar, Bertone, BL, Brazil, British Leyland, Canada, car, celebrity, Envoy, fashion, film, France, Germany, GM, Hollywood, humour, James Bond, language, magazine, marketing, modelling, musician, Netherlands, Opel, Panos Emporio, retro, Roger Moore, Saab, science, Sean Connery, Simca, Sweden, Switzerland, Triumph, Twitter, UK, USA, Vauxhall, watch
Posted in cars, culture, gallery, humour, interests, internet, marketing, Sweden, technology, UK | No Comments »
28.03.2022
Now we are on the new server, here are March 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Tags: 1960s, 1965, 1970s, 1980s, 1990s, 2016, 2022, Abercrombie & Fitch, actress, advertisement, Aston Martin, Australia, BL, BMC, car, celebrity, Citroën, design, employment, fashion, film, Ford, France, humour, Instagram, James Bond, Lucire, Lucire KSA, magazine, marketing, Mini, music, Nissan, photography, PSA, publishing, Renault, sexism, South Africa, TV, Twitter, typography, UK, USA
Posted in cars, culture, design, France, gallery, humour, marketing, media, publishing, TV, typography, UK, USA | No Comments »
22.09.2021
With the French edition of Lucire KSA now out, we’ve been hard at work on the second issue. The first was typeset by our colleagues in Cairo (with the copy subbed by me), but this time it falls on us, and I had to do a lot of research on French composition.
There are pages all over the web on this, but nothing that seems to gather it all into one location. I guess I’m adding to the din, but at least it’s somewhere where I can find it.
The issue we had today was spacing punctuation. I always knew the French space out question marks, exclamation marks, colons, and semicolons; as well as their guillemets. But by how much? And what happens to guillemets when you have a speaker who you are quoting for more than one paragraph?
The following, which will appear in the next issue of Lucire KSA in French, and also online, is demonstrative:
In online forums, it appears the spaces after opening guillemets and before closing guillemets, question marks, exclamation marks and semicolons are eighth ones. The one before the colon, however, is a full space, but a non-breaking one.
I should note that the 1938 edition of Hart’s Rules, which was my first one, suggests a full space around the guillemets.
When quoting a large passage of text, rather than put guillemets at the start of each line (which would be hard to set), the French do something similar to us. However, if a quotation continues on to a new paragraph, it doesn’t start with the usual opening guillemets («), but with the closing ones (»). That 1938 Hart’s disagrees, and doesn’t make this point, other than one should begin the new paragraph with guillemets, which I deduce are opening ones.
If the full stop is part of the quotation then it appears within the guillemets; the full stop is suppressed if a comma follows in the sentence, e.g. (Hart’s example):
« C’est par le sang et par le fer que les États grandissent », a dit Bismarck.
Sadly for us, newer Hart’s Rules (e.g. 2010) don’t go into any depth for non-English settings.
Hart’s in 1938 also says there apparently is no space before the points de suspension (ellipses), which I notice French writers observe.
Looking at competitors’ magazines gives no clarity. I happened to have two Vogue Paris issues in the office, from 1990 and 1995. The former adopts the same quotation marks as English, while the latter appears to have been typeset by different people who disagree on the house style.
This is my fourth language so I’m happy to read corrections from more experienced professional compositors.
Tags: 1938, 1990, 1990s, 1995, 2010, 2021, composition, Condé Nast, France, Hart’s Rules, language, Lucire, Lucire KSA, Oxford University, Paris, publishing, typesetting, typography, Vogue
Posted in business, France, media, New Zealand, publishing, typography | No Comments »
02.09.2021
Here are September 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month. It sure beats having a Pinterest.
Sources
The 2016 Dodge Neon sold in México. More at Autocade.
IKCO Peugeot 207. More at Autocade.
Double standards in New Zealand media, reposted from Twitter.
The cover of the novelization of Once Upon a Time in Hollywood. Nice work on the use of Americana, which does take me back to the period, but I’m not convinced by this cut of Italian Old Style. I just don’t remember it being used that much.
Daktari’s Cheryl Miller as the new Dodge model, in her second year, promoting the 1971 Dodge Demon. This was a 1960s idea that was being carried over with minor tweaks into the new decade, and it didn’t work quite as well as the earlier Joan Parker ‘Dodge Fever’ advertisements (also shown here in this gallery).
House Beautiful cover, January 1970, before all the garishness of the decade really hit. This is still a clean, nicely designed cover. I looked at some from the years that followed on House Beautiful’s website, and they never hit this graphic design high mark again.
That’s the Car and Driver cover for my birth month? How disappointing, a Colonnade Chevrolet Monte Carlo.
French typesetting, as posted on the typography.guru forums.
Read books, humorous graphic reposted from Twitter.
My reply in the comments at Business Desk, on why it made more sense for me to have run for mayor in 2010 and 2013 than it would in 2022.
Seven years before its launch, Marcello Gandini had already styled the Innocenti Mini. This is his 1967 proposal at Bertone.
JAC Jiayue A5. More at Autocade.
Phil McCann reporting for the BBC, reposted from Twitter.
Car and Driver February 1970 cover. As a concept, this could still work.
Tags: 1960s, 1967, 1968, 1970, 1970s, 1971, 1972, 1974, 2010s, 2015, 2016, 2019, 2021, actress, Aotearoa, BBC, Bertone, book, Brexit, British Leyland, Business Desk, car, celebrity, Chevrolet, China, Chrysler, Dodge, FCA, Fiat, film, France, GM, graphic design, Hollywood, humour, IKCO, Innocenti, Iran, Italy, JAC, Lamborghini, layout, licensing, magazine, Marcello Gandini, marketing, mayoralty, media, México, modelling, modernism, New Zealand, Peugeot, politics, PSA, publishing, Qatar, racism, retro, Saudi Arabia, Sawahel Aljazeera, Stellantis, technology, The New York Times, Twitter, typography, UK, USA, Wellington, Whanganui-a-Tara
Posted in business, cars, China, design, France, gallery, humour, interests, leadership, marketing, media, New Zealand, politics, publishing, technology, typography, UK, USA, Wellington | No Comments »
11.08.2021
Here are August 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Sources
Volkswagen Gol G4—more at Autocade.
The fake friends of social media being the junk food equivalent of real friendships, from this post by Umair Haque.
Stay at home, wear a mask—geek humour shared from Twitter.
Thaikila swimwear—seems to have an interesting history.
More on the Fiat 124 Sport Spider here at Autocade.
Jerry Inzerillo, first male on the cover of an issue of Lucire anywhere in the world, in this case the August 2021 issue of Lucire KSA. The story can be found here on our website.
Tags: 1960s, 1970s, 1990s, 2000, 2010s, 2011, 2021, actor, advertisement, advertising, Bali, Brazil, business, car, celebrity, COVID-19, culture, fashion, fashion magazine, Fiat, Ford, France, Google, humour, Indonesia, internet, Jerry Inzerillo, Lucire, Lucire KSA, magazine, Mazda, newspaper, Otosan, prediction, publishing, Renault, Sean Connery, society, Turkey, Twitter, UK, Umair Haque, USA, Volkswagen
Posted in business, cars, culture, gallery, internet, publishing, USA, Wellington | No Comments »
08.07.2021
Andrea Berlese
If you’re around my age with a similar interest in model cars, this mural, Re-collection, by Leon Keer on a block of flats in Grenoble, France, will appeal.
Leon has Tweets with the before and after, and one about the process.
It’s sad that Lesney (Matchbox) went down the fantasy route to compete with Hot Wheels, whereas the 1970s Corgi and Majorette castings that are represented here are so much better, in my opinion. I had a good childhood; I certainly couldn’t complain about the model collection that my parents and grandparents indulged. And what great work from Leon to bring back this sense of nostalgia.
Tags: 1970s, 2021, art, car, Corgi, France, Grenoble, Lesney, Majorette, Matchbox, Mettoy, nostalgia, retro, Twitter
Posted in cars, culture, design | No Comments »
02.07.2021
Here are July 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Sources
Star Trek: 1999 reposted from Alex on NewTumbl. Didn’t Star Trek and Space: 1999 share a producer?
Publicity shot for French actress Manon Azem, from Section de recherches.
Charlie Chaplin got there first with this meme. Reposted from Twitter.
I realize the history page in Lucire KSA for July 2021 suggests that you need a four-letter surname to work for Lucire.
The 1981 Morris Ital two-door—sold only as a low-spec 1·3 for export. Reposted from the Car Factoids on Twitter.
Ford Capri 1300 double-page spread, reposted from the Car Factoids on Twitter.
Alexa Breit photographed by Felix Graf, reposted from Instagram.
South America relief map, reposted from Twitter.
From the Alarm für Cobra 11: die Autobahnpolizei episode ‘Abflug’, to air July 29, 2021. RTL publicity photo.
Lucire’s Festival de Cannes coverage can be found here. Photo courtesy L’Oréal Paris.
Last of the Ford Vedette wagons, as the Simca Jangada in Brazil, for the 1967 model year. The facelift later that year saw to the wagon’s demise.
Ford Consul advertisement in Germany, announcing the 17M’s successor. Interesting that the fastback, so often referred to as a coupé, is captioned as a two-door saloon, even though Ford did launch a “standard” two-door. More on the Consul in Autocade here. Image from the Car Factoids on Twitter.
Tags: 1910s, 1960s, 1966, 1967, 1970s, 1972, 1980s, 1981, 2010s, 2020, 2021, actor, actress, advertisement, advertising, Alarm für Cobra 11: die Autobahnpolizei, BL, Brazil, Cannes, car, cartography, celebrity, Charlie Chaplin, China, Chrysler, COVID-19, culture, electric cars, Facebook, film, Ford, France, Geely, Germany, history, humour, Lucire, Lucire KSA, media, Mercedes-Benz, modelling, newspaper, parody, popular culture, privacy, publishing, retro, RTL, South America, Sweden, TV, Twitter, UK, USA, Volvo
Posted in cars, China, culture, design, France, gallery, humour, internet, marketing, New Zealand, publishing, Sweden, technology, TV, UK, USA | No Comments »
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