Semrush, LLMs (or “AIs”), and Google: a three-headed misinformation hydra?

21.02.2024/10.32

It turns out that Semrush is likely responsible for the misinformation regarding my name. When Shahid Jafar first encountered the fake topic of a new Google algorithm named for me—and apparently created by me—he mentioned he had seen 8,000 references to it. I couldn’t, but it turns out—thanks to another blog post that has incorporated […]

Google search is worse by design—internal memo

30.09.2023/12.54

You didn’t imagine it: Google’s search is worse, and that’s by design, according to a document produced in discovery. Dr Jonny L. Saunders of UCLA shared one on their Mastodon earlier today. The internal Google email, from Jerry Dischler to Anil Sabharwal, dated May 3, 2019, expresses a concern over the company missing […]