Caveat emptor: the hypocrisy of Natsav

There’s still one disinformation page from 2024 that remains, because the party committing the fraud is a web host who isn’t willing to enforce its own AUP against themselves. Ladies and gentlemen, I give you Natsav of Jaipur, India, who doesn’t deserve your business. Because if they are this callous, then will they defend you […]

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Semrush users’ damage still felt one year on, thanks to Google ‘AI overviews’

Semrush’s Keyword Magic Tool continues to wreak damage a year after Semrush users chose to write disinformation about me based on what the program said were trending keywords. Semrush later admitted, when I confronted them publicly on Reddit, that its system makes predictions as well, so we now know that what it claims to be […]

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We do not do paid or guest posts—here’s why

I don’t know how much more abundantly clear we can make things on our sites when we say, for instance, at Lucire: ‘We receive multiple enquiries from SEO or “outreach” companies about paid or guest posts each day, and if you fall into this category, please do not contact us: it’s going to be no.’ […]

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Kudos for Lucire; global trade sans the US; and our ads go tracker-free

Nice to see Lucire can still pick up kudos with Feedspot putting it into their top 100 fashion magazines, ranking it at 21st. Not bad after 27 years, and going on 28, with a fraction of the budget of the multinationals. We’re two behind Women’s Wear Daily, and three ahead of British Vogue. We do […]

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Finally, progress with Wix and their fraudulent client

I don’t know if it was the timing of my previous post—or whether this, too, fell into the category of, ‘If you want something done, ask a woman to do it.’ Today I received an email from Elisa at Wix Support announcing that Emerald Sky’s fraudulent post no longer featured my name. Once again, just […]

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Wrapping up the year of disinformation?

I thought Emerald Sky Group had removed its disinformation post, falsely claiming to be working with me and having my endorsement. It’s a blatant attempt to trade off my reputation, even though I’ve spotted articles where their lads are bragging about how good they are. Well, you can’t be that good if you need to […]

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Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)

Jaguar Type 00 concept in purple, shown directly on the side.

A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]

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Semrush, LLMs (or “AIs”), and Google: a three-headed misinformation hydra?

It turns out that Semrush is likely responsible for the misinformation regarding my name. When Shahid Jafar first encountered the fake topic of a new Google algorithm named for me—and apparently created by me—he mentioned he had seen 8,000 references to it. I couldn’t, but it turns out—thanks to another blog post that has incorporated […]

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This weekend’s milestones at Lucire and Autocade

Autocade’s 4,800th model: the Toyota Urban Cruiser Hyryder.   Stuff that has happened: Lucire has turned 26. Not a huge celebration given we did the quarter-century last year. Looking back, we did it quite well. When we had our 20th and 21st, we intended to mark them through those years, but never really did. It […]

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How not to buy a website

  Not long ago, someone tried to buy Autocade. In the interests of transparency, I showed them a couple of forward plans we had, and we never heard from them again. I had done a bit of research on the potential buyer and it seems their MO is to buy sites on the cheap, and […]

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