Finally, progress with Wix and their fraudulent client

I don’t know if it was the timing of my previous post—or whether this, too, fell into the category of, ‘If you want something done, ask a woman to do it.’ Today I received an email from Elisa at Wix Support announcing that Emerald Sky’s fraudulent post no longer featured my name. Once again, just […]

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Wrapping up the year of disinformation?

I thought Emerald Sky Group had removed its disinformation post, falsely claiming to be working with me and having my endorsement. It’s a blatant attempt to trade off my reputation, even though I’ve spotted articles where their lads are bragging about how good they are. Well, you can’t be that good if you need to […]

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Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)

Jaguar Type 00 concept in purple, shown directly on the side.

A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]

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Twenty twenty-four, the year of “AI slop”

The tricky thing in 2024 was, obviously, disinformation. More disinformation articles went up about yours truly than anything legitimate like press releases or media interviews. In other words, there was more “AI slop” going online—something mirrored in other parts of the web. As Cybarbie on Mastodon noted: ‘The surveillance people screwed themselves really, since we […]

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The new disinformation posts may have stopped, but there’s tidying to do

In the businesses I’m actually involved in, there aren’t that many unsavoury people. Maybe in the early to mid-2000s I came across some hangers-on in the fashion world. But SEO, wow, there’s a great deal of unscrupulousness. I’ve seen their con-merchant emails since the late 1990s—all the more reason that being grouped as one of […]

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Fake news fuelling riots? The warnings were there as bots industrialize disinformation

For anyone who has followed my battles with bot-written and bot-based junk this year, this should come as no surprise:     The UK riots were fuelled by the same kind of website, with the same raison d’être. This one was in Pakistan, where, sadly, some of the disinformation sites about me have come from. […]

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Using once-legitimate sites to host SEO spam

The web is full of bollocks these days, thanks to Google rewarding junk. Here’s The European Business Review, which looks like a legit publication.     Not that you can tell from its website:     As their latest print cover is on “AI”, then maybe it is only fitting that their website is stuffed […]

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“AI” is drivel

This is from Perplexity, showing how convincingly these bots with their large language models spit out utter drivel:     And not everyone will have the actual knowledge to call them out on it:     “AI” is only useful when you already know the answer, because it does get it wrong and you need […]

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Semrush, LLMs (or “AIs”), and Google: a three-headed misinformation hydra?

It turns out that Semrush is likely responsible for the misinformation regarding my name. When Shahid Jafar first encountered the fake topic of a new Google algorithm named for me—and apparently created by me—he mentioned he had seen 8,000 references to it. I couldn’t, but it turns out—thanks to another blog post that has incorporated […]

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This weekend’s milestones at Lucire and Autocade

Autocade’s 4,800th model: the Toyota Urban Cruiser Hyryder.   Stuff that has happened: Lucire has turned 26. Not a huge celebration given we did the quarter-century last year. Looking back, we did it quite well. When we had our 20th and 21st, we intended to mark them through those years, but never really did. It […]

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