Originally published in Scoop During our mid-year travels, I was surprised to learn that Aotearoa New Zealand doesn’t have the profile that we think it does. We’re not riding the wave of The Lord of the Rings: few abroad remember the connection two decades later. No one I encountered recalls 100% Pure, and if […]
Tag: intellectual capital
Where is brand Aotearoa?
One thing holding back exports from Aotearoa New Zealand is the absence of a true, authentic national brand. I said this even back in the days of the 100% Pure campaign, which was much lauded. I cynically asked: can we really claim this when France and Germany outspend us on the environment as a percentage […]
Coronavirus: the weakening of globalization, and the lessons to learn
A generation ago, I don’t think many would have thought that globalization could be brought to its knees by a virus. They may have identified crazy politicians using nationalism as a tool, but probably considered that would not happen in developed economies and democracies sophisticated enough to withstand such assaults. This course correction might […]
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In the wake of the ’quake, a time to be bold
The Christchurch earthquake is certainly not over, not while the city rebuilds. And the bill, at a meeting I had with some other luminaries last Thursday, is estimated to be in excess of the NZ$20,000 million that the New Zealand Government predicts. So, other than juggling the funds, what does the Government intend to […]
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