In the editorial to one of our print publications—not yet at liberty to say which—I show a 2004 cover of Lucire featuring Jennifer Siebel inset in the text. It got me thinking how, when I first designed the cover, with Jon Moe’s photograph, I was aiming for a classical timelessness. Now nearly 20 years on—in […]
Category: social responsibility
Corporate social responsibility and humanistic branding.
Personal thoughts about my friend, Merrill J. Fernando
Above: Amanda and me with Merrill in 2016. I was saddened to learn of the passing of my friend Merrill J. Fernando, founder of Dilmah Tea and the MJF Foundation. I’ve written an obit over at Lucire, since he was very much a friend of the magazine, too, and his values of social responsibility […]
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Twenty years ago, Lucire and United Nations Environment Programme teamed up for a first
Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]
Should I link back an “AI” or LLM-authored splog? I vote no
This was an incredibly interesting trackback in the queue for this blog: an LLM-authored summary about a blog post of mine, linking back to it. It’s better than a spun article to read, but at the end of the day, it’s not something I want to give oxygen to by allowing the trackback […]
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Reach out if you need a business mentor

I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]
There is no point to posting on Twitter
The demise of Twitter continues. Today I saw, while heading back to Tawa from Papakōwhai, the aftermath of a seven-vehicle accident (three cars, four commercial vehicles) on the opposite side of State Highway 1. I posted this on Mastodon, and, made an exception and did a fresh message on OnlyKlans, I mean, Twitter. You know, […]
One award, one interview—positive publicity for May–June 2022
On to more positive things. Earlier this year, Luxlife got in touch with us, to say Lucire had been shortlisted for their awards. It was later confirmed that we had become their ‘Most Pioneering Online Fashion Magazine 2022’, which I was very happy about—especially as we started 25 years ago. The judges did know […]
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Where democratizing technology got the better of us
From the start, I’ve been a supporter of the democratization of design. Everyone has the right to access it, because fundamentally good design is something that makes the world a better place. A lot of websites are founded on this, such as Shopify, which has enough flexibility to give most of the stores we visit […]
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Medinge Group at Dutch Design Week: the contribution from Aotearoa New Zealand
My partner Amanda and I are part of Medinge’s presence at Dutch Design Week this year. Since Medinge couldn’t celebrate our 20th anniversary due to COVID-19, some of our Dutch members, helped by many others, took the opportunity to get us into the event, which is virtual this year. We had done a […]
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Coronavirus: the weakening of globalization, and the lessons to learn
A generation ago, I don’t think many would have thought that globalization could be brought to its knees by a virus. They may have identified crazy politicians using nationalism as a tool, but probably considered that would not happen in developed economies and democracies sophisticated enough to withstand such assaults. This course correction might […]
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