So James Murdoch has announced the end of the News of the World. It’s no biggie: as others have discovered, a domain name for The Sun on Sunday has been registered, and if this is by an agent of News International, it simply makes sense for the Murdoch Press to consolidate its tabloid brands and […]
Tag: rebranding
Wellington needs a new brand for a new decade
A very good Vista Group luncheon (Jim, Natalie, self), where we discussed: the Gap rebrand; The Hobbit, unions and the BNZ Centre boilermakers’ strike; and my mayoral campaign. On the first topic, we concluded that it was down to a simple cock-up. None of us could see any reason for the Gap to rebrand […]
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