Brand strategy, the practice of branding, identity, brand equity and related matters.
After sitting on a panel to approve a bachelor’s programme for one polytechnic, I was dismayed to read right after that some of the courses were being cut. I alluded to a disinterest in learning about design in an earlier post, but I was put right by some young people who said their courses were […]
Read More… from The creative sector adds the most value, and we should be proud to say so
It is disturbing to think that design, which you’d instinctively think is an evergreen profession with constant demand, isn’t capturing young people the way it did for me. In New Zealand at least, educators are telling me there’s less demand for graphic design courses. If people are enrolling, they’re often in-house crews in big companies […]
Read More… from We need great design and brands—now more than ever
There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]
A very interesting analysis on Crikey by Bernard Keane on the turmoil the occident finds itself in. In the opening paragraphs we find this zinger about what the right wing believes it was to protect the west from. Protecting from whom? Name your favourite other—the Soviet Union. Islam. China. Declining birth rates. Secularism. Immigrants. Globalism. […]
Read More… from If you want a slice of the pie, then compete
I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]
Read More… from Six refreshed or brand-new company websites since 2021
I noted in the new Autocade Year of Cars that the French faltered in China because the Chinese marques no longer need them, especially when they are churning out superior product. They have no use for French cachet, especially as the brands edge upmarket. You’ve got the HIMA collective from Huawei, all with luxury marques, […]
Read More… from We’ll all soon know luxury Chinese car brands
A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]
Read More… from Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)
Originally published in Scoop During our mid-year travels, I was surprised to learn that Aotearoa New Zealand doesn’t have the profile that we think it does. We’re not riding the wave of The Lord of the Rings: few abroad remember the connection two decades later. No one I encountered recalls 100% Pure, and if […]
We have put a few links around the place, Stanley Moss very kindly referred to it in his blog, and an article has gone up on Lucire: the new Autocade Yearbook is out for 2025. I decided to call it Autocade Year of Cars as that was more distinctive than just Yearbook (which, for […]
Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece. Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]