Brand strategy, the practice of branding, identity, brand equity and related matters.
A very interesting analysis on Crikey by Bernard Keane on the turmoil the occident finds itself in. In the opening paragraphs we find this zinger about what the right wing believes it was to protect the west from. Protecting from whom? Name your favourite other—the Soviet Union. Islam. China. Declining birth rates. Secularism. Immigrants. Globalism. […]
Read More… from If you want a slice of the pie, then compete
I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]
Read More… from Six refreshed or brand-new company websites since 2021
I noted in the new Autocade Year of Cars that the French faltered in China because the Chinese marques no longer need them, especially when they are churning out superior product. They have no use for French cachet, especially as the brands edge upmarket. You’ve got the HIMA collective from Huawei, all with luxury marques, […]
Read More… from We’ll all soon know luxury Chinese car brands
A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]
Read More… from Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)
Originally published in Scoop During our mid-year travels, I was surprised to learn that Aotearoa New Zealand doesn’t have the profile that we think it does. We’re not riding the wave of The Lord of the Rings: few abroad remember the connection two decades later. No one I encountered recalls 100% Pure, and if […]
We have put a few links around the place, Stanley Moss very kindly referred to it in his blog, and an article has gone up on Lucire: the new Autocade Yearbook is out for 2025. I decided to call it Autocade Year of Cars as that was more distinctive than just Yearbook (which, for […]
Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece. Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]
One thing holding back exports from Aotearoa New Zealand is the absence of a true, authentic national brand. I said this even back in the days of the 100% Pure campaign, which was much lauded. I cynically asked: can we really claim this when France and Germany outspend us on the environment as a percentage […]
My visits to Sweden have been few and far apart, since it is quite a distance to travel from New Zealand: summer 2002, autumn 2003, winter 2010, and summer 2024. There are many interesting observations one can make with so many years in between, seeing how society has changed with brief snapshots from each visit, […]
Read More… from From The Lord of the Rings to Border Patrol: how Sweden sees us
JY&A Media has a new website, to tie in with the new direction we have for the business. I think it was evident that when we created the Autocade Yearbook and built our e-commerce shop, Libriz, that things were changing. Whereas JYA Creative and JY&A Fonts work with clients to help realize their branding, […]
Read More… from As we grow and chart a new direction, a fresh site for JY&A Media