Brand strategy, the practice of branding, identity, brand equity and related matters.
My visits to Sweden have been few and far apart, since it is quite a distance to travel from New Zealand: summer 2002, autumn 2003, winter 2010, and summer 2024. There are many interesting observations one can make with so many years in between, seeing how society has changed with brief snapshots from each visit, […]
Read More… from From The Lord of the Rings to Border Patrol: how Sweden sees us
JY&A Media has a new website, to tie in with the new direction we have for the business. I think it was evident that when we created the Autocade Yearbook and built our e-commerce shop, Libriz, that things were changing. Whereas JYA Creative and JY&A Fonts work with clients to help realize their branding, […]
Read More… from As we grow and chart a new direction, a fresh site for JY&A Media
We’ve reached 5,000 models on Autocade, after 16 years. The 5,000th model entry was for the Xiaomi SU7, the first car from the Chinese cellphone brand. This wasn’t random: when I realized we had hit 4,999, I thought about what we could mark the 5,000-model milestone with. The most aerodynamic electric production car in the […]
There’s a lot to report now that the news is public: Autocade is more than the online encyclopædia, it’s also a print yearbook. I’m happy to say it has been launched, after ironing out some tech issues, and there has been good interest in the new publication. You can read a bit more about […]
In the editorial to one of our print publications—not yet at liberty to say which—I show a 2004 cover of Lucire featuring Jennifer Siebel inset in the text. It got me thinking how, when I first designed the cover, with Jon Moe’s photograph, I was aiming for a classical timelessness. Now nearly 20 years on—in […]
My Lucire interview with Bay Area designer Devan Gregori has gone online—it’ll likely appear in print afterwards with different visuals. Devan has a wonderful story about how she came to be a fashion designer, and it’s very different to those who fell into the trade through a childhood interest or watching their grandmother sew. I […]
I guess whomever wrote this in Wikipedia is being helpful, but the second pronunciation shown is not how you pronounce Lucire. It may be how you pronounce lucire, the quaint Romanian word, in Romanian, but it’s not the pronunciation of the magazine’s name. Maybe the Lucire Romania crew adopted this pronunciation when dealing with […]
Read More… from Lucire unplugs from OnlyKlans, and we find more Wikiality
One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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