A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered market-place. It should be launched internally first, then externally. A new logo would surface after months of exhaustive design work. The result should be something distinctive […]
Read More… from How not to do a rebrand, and feeling #UnWell
Above: Simon Anholt, giving a talk at TEDSalon Berlin. Out today: my friend Simon Anholt’s Good Country Index, with the Netherlands taking the top spot from Sweden, which drops to sixth. New Zealand is in 17th, failing in prosperity and equality, and in cultural contribution (previously we had been 5th and 12th). On the plus […]
Read More… from New Zealand slips to 17th in latest Good Country Index
Part of me admires Nissan for going after the taxi market in a big way in New York and London. Another part of me wonders why on earth the London Hackney Carriage solution is so ugly. I think Nissan should have asked Mr Mitsuoka for advice on how to Anglicize one of its […]
Read More… from Joan Rivers had better facelifts, but it’s the future of the black cab
The city’s new logo—it is not a rebrand if the underlying tenets are the same—has not met with much support. The next question must be: all right, if we’re all so smart, can we do better? Ian Apperley and I think we can. Ian approached me yesterday morning to ask whether we should […]
The below was written on the 4th inst., the morning of the release of Absolutely Positively Wellington’s “plus sign” logo, and ran on Scoop, where I am told it is one of the most liked for the Wellington section. As it is to do with branding, I have republished it in full here. (The parody […]
Read More… from Absolutely Positively Wellington’s new logo: where’s the plus side?
Wordpress, with its automatic deactivation of Jetpack after each update, messed up, so I have no metrics for the last two months of this blog. Nor did it send me emails notifying me of your comments. It would have been useful to know how the last couple of posts went, to gauge your reaction to […]
Read More… from Responding to blog comments—and where to from here?
My friend and colleague William Shepherd directed me to a piece at Quartz by Michele Acuto and Parag Khanna, on how cities are driving globalization more than nations—a theme I touched upon on this blog in March 2010. As he said, I had called it three years ago, though admittedly Acuto and Khanna have fleshed […]
Read More… from Cities are, or at least should be, driving globalization
The New Zealand International Convention Centre has been announced in Auckland. In 2010, my campaign team proposed a convention centre for Miramar Wharf, which would include a technology complex, in a format that could have been licensed to other countries, earning royalties for the Wellington business that came up with the idea. The location was […]
Read More… from When it comes to convention centres, it pays to think ahead
My friend Summer Rayne Oakes at Source4Style put me on to an article in The Guardian by Ilaria Pasquinelli, on how small firms drive innovation. If the fashion industry is to survive, she says, it must team up with the small players where innovation takes place, thanks to the visionaries who drive those firms. […]
Read More… from Small is beautiful, whether it’s a company or a country
Today, those of us on the anti-‘Wellywood’ sign page got some welcome news: that Wellington Airport would reconsider. But, I had to point out, this is again déjà vu. Last time, the Airport flip-flopped as well, and said it would consult the public. Given that the resource consent for ‘Wellywood’ was for nine […]
Read More… from Wellington Airport flip-flops again, but pennies drop more quickly in Queensland