One thing holding back exports from Aotearoa New Zealand is the absence of a true, authentic national brand. I said this even back in the days of the 100% Pure campaign, which was much lauded. I cynically asked: can we really claim this when France and Germany outspend us on the environment as a percentage […]
My visits to Sweden have been few and far apart, since it is quite a distance to travel from New Zealand: summer 2002, autumn 2003, winter 2010, and summer 2024. There are many interesting observations one can make with so many years in between, seeing how society has changed with brief snapshots from each visit, […]
Read More… from From The Lord of the Rings to Border Patrol: how Sweden sees us
Above: Sunday host Miriama Kamo. [Originally published in Lucire] To our colleagues at Television New Zealand’s Sunday, including Lucire alum Mava Moayyed, we bid you godspeed and good luck. Your programme didn’t deserve cancellation. This country needs proper, long-form current affairs, and with Sunday airing its final episode [on Sunday] night, this has come […]
Read More… from To our Sunday colleagues, you should still be on air
When I was a kid and wanted to hit back at someone for being mean to me, my parents would often say that successful people, true leaders, would be 大方, which is roughly akin to saying that one should rise above it. I would say that goes with nations as well: you can tell when […]
Read More… from A brief misadventure into the Chinese internet
A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; […]
Read More… from Don’t give the keys to the company Twitter to just anyone
A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered market-place. It should be launched internally first, then externally. A new logo would surface after months of exhaustive design work. The result should be something distinctive […]
Read More… from How not to do a rebrand, and feeling #UnWell
Above: Simon Anholt, giving a talk at TEDSalon Berlin. Out today: my friend Simon Anholt’s Good Country Index, with the Netherlands taking the top spot from Sweden, which drops to sixth. New Zealand is in 17th, failing in prosperity and equality, and in cultural contribution (previously we had been 5th and 12th). On the plus […]
Read More… from New Zealand slips to 17th in latest Good Country Index
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look […]
My complaints about Google over the years—and the battles I’ve had with them between 2009 and 2014—are a matter of record on this blog. It appears that Google has been making enemies who are much more important than me, and in this blog post I don’t mean the European Union, who found that the big […]
Read More… from Google collects more enemies—we haven’t been critical enough of it
Above: When I refer to Hillary in the below blog post, I mean the self-professed ‘ordinary chap’ on our $5 note. As the results of the US presidential election came in, I didn’t sense a panic. I actually sensed a great opportunity for New Zealand. I’ve been critical of the obsession many of […]
Read More… from What a great opportunity for New Zealand that lies before us