The descent of software seems to be a common theme among some companies. You get good ones, like Adobe and Fontlab, where (generally) successive versions tend to improve on those gone before. Then you get bad ones, like Facebook, which make things worse with each iteration.
Facebook Timeline launched to much fanfare at the beginning of the decade, and I admit that it was a fantastic design, despite some annoying bugs (e.g. one that revealed that Facebook staff had no idea there were time zones outside US Pacific time). It was launched at the right time: a real innovation that helped boost my waning interest in the platform. But then they started fiddling with it. I equated it to what General Motors did with the Oldsmobile Toronado: a really pure design upon launch for 1966, with that purity getting spoiled with each model year, till the 1970 one lost a lot of what made it great to begin with. Don’t get me started on the 1971s.
Facebook had, for instance, two friends’ boxes when they began fiddling. The clever two-column layout eventually disappeared so what we were left with was a wide wall, a retrograde step.
They’ve spent the rest of the decade not innovating, but by seemingly ensuring that every press announcement they make is a complete lie, or at least something not followed up by concrete action.
When they bought Instagram, they began ruining it as well. First to go in 2016 were the maps, which I thought were one of the platform’s best features. Instagram claimed few used them, but given that by this point Facebook owned them, any “claim” must be taken with a grain of salt. Perhaps their databases could not handle it. Back in the days of Getsatisfaction reports, there were more than enough examples of Facebook’s technical shortcomings.
In December I had to replace my phone after the old one was dropped, but now I’m wondering whether I should have spent the money getting it fixed. Because the new phone is running on a skin over Android 7, and it looks like Instagram doesn’t support this version, as far as videos are concerned. So you could say that videos are no longer supported. Since December I’ve had to Bluetooth all my videos to my old phone, peer through what I could make of the details on a dodgy screen, and upload that way, if I wanted a proper frame rate. User feedback on Reddit and elsewhere suggests the cure is to upgrade to Android 8, not something I know how to do.
It might have been a bug, or it may have been a case of trialling a feature among a tiny subset of users, but for ten months I could upload videos of over eight minutes. As of February 2019, that feature vanished, and I’m back to a minute. I notice others now have it as part of IGTV, but I can’t see anything that will allow me to do the same, and why would I want vertical videos, anyway? God gave us eyes that are side by side, not one above the other. Frankly, when you’ve been spoiled by videos going between eight and nine minutes, one minute is very limiting.
Now I see with the latest versions of Instagram that the filters don’t even work. For the last few versions, no preview appears for most of the filters; and now it’s constantly ‘Can’t continue editing’ (v. 90) or ‘Your photo couldn’t be processed correctly’ (v. 89).
Instagram is a steadily collapsing platform and I shudder to think what it’ll be like when they get to the 1971 Oldsmobile Toronado stage. I almost wonder if Facebook is doing the digital equivalent of asset-stripping and taking the good stuff into its own platform, to force us into their even shittier ecosystem. At this rate, others like me—long-time users—will cease to use it and go with the likes of Pixelfed. I stay on there because of certain friends, but, like Facebook, at some stage, they may have to get accustomed to the notion that I am no longer on there for anyone else but a few clients. And they may bugger off, too, sick of every second item being an ad. We’ll have foretold this bent toward anti-quality years before the mainstream media catch on to it, as we have done with Google and Facebook, and all their gaffes.