I’ve been noticing my Tumblr usage drop, and judging by the count here, my updates to this blog have fallen to a bit of a low this year. But, as Tumblr drops, this blog seems to be rising. I imagine 2012 will bring with it another change in how we all share our thoughts online.
I can’t say for sure why we change from one medium to another. Maybe it’s boredom, maybe it’s due to the things we want to share, maybe the technology has provided us something new. Maybe it’s the need to get back to business after a bit of a lull during the recession: our 2011 billings were up over a relatively quiet 2010, and success breeds success.
Novelty was the case with Facebook Timeline when I switched over to it in September, but with all its changes recently—such as the nearly endless scrolling we have to do before we get to the month’s summary—the cleverness has worn off.
To me, what was ingenious was seeing how Timeline chose its selection for the month. I didn’t need to scroll back eight days to see what I wrote just after Christmas. But, someone at Facebook decided we needed that function—as well as a second friends’ box that duplicates the ﬁrst, but with people’s names next to their photos. Facebook: they are my friends. I know their names.
In other words, it’s turned into the old Facebook wall, but an untidy version of it. No wonder some people hate Timeline (to the point of Facebook shutting down its own Timeline fan page?): they never got to see the ingenuity of it.
I made this analogy before, but it’s like the ﬁrst Oldsmobile Toronado: a pure design in its ﬁrst year, getting more ornamented with each model year, so much so that the purity is lost. So why even bother changing?
And, of course, there was Facebook’s predictable failure to recognize any time zone outside the US for the fourth time. In fact, as with October 1 and November 1, Facebook once again thought that its entire 800 million-strong user base resides in California. With Timeline now open to the general public, you would think that they would have remedied this very old bug, but, remember, 11 months ago you couldn’t even restrict your friend search to Paris, France. Paris, Texas, Paris, Arkansas, and Paris, Illinois, sure. Since for a while those pommes frites were called freedom fries, the geographical geniuses at Facebook saw ﬁt to remove the French capital. Did they hire Kellie Pickler as a consultant?
Or was there an edict inside Facebook that it isn’t 2012 till Mark Zuckerberg proclaims it is 2012?
The difference was, this time, I wasn’t the only schmuck complaining about it on Get Satisfaction. Thanks to the larger audience affected over 21 time zones on the planet, Facebook received plenty of complaints. Once January 1, 2012 hit the US east coast, the number rose even more dramatically, if Twitter is to be believed.
So if I’ve got tired of Tumblr, and I’m not happy with Facebook forever introducing bugs on to what was quite a clever concept in Timeline, then that leaves this place.
I’ve grown accustomed to the look since I ﬁrst created this template in the mid-2000s. I forget which year it was (which is unlike me) but I believe it was 2005. This blog débuted in 2006 after I stopped blogging at Beyond Branding, and at that stage, the template was already done.
I mentioned that I felt it had dated in a Tweet last month, and found agreement. Friends, if you think it’s dated, you are allowed to tell me earlier! The whole personal site needs a rejig, and that might be something I work on in the New Year (my one, not Pope Gregory’s one).
On that note, ideas are welcome. I already have a few for its look and feel, and I may simplify the structure to cover my key interest areas. And if I like the new look, then it may render the other places redundant as I toy with how my future posts appear.