Above: Vogue Korea’s website follows the æsthetic of a big lead image and smaller subsidiary ones.

This started as a blog entry but took a tangent about 500 words in, and it was better as an op–ed in Lucire. Some of the themes will be familiar to regular readers, especially about Big Tech, but here I discuss its influence on web design trends and standardization. The headline says it all: ‘Where have the fun fashion magazine websites gone?’. Browsing in the 1990s was fun, discovering how people coded to overcome the limitations of the medium, and, in my case, bringing in lessons from print that worked. Maybe it’s an age thing, or the fact I don’t surf as much for leisure, but in 2021 the sites I come across tend to look the same, especially the ones that were in Lucire’s ‘Newsstand’ section.
   I do know of great sites—my friend and colleague Charlie Ward has his one, which does everything you would expect from a great designer’s web presence. So many others look like they’ve bought a template. As to those of us in magazines—I’d love to see something that really inspired me again.