Thanks to the participants at the Mozilla forum for answering why my name, rendered in SVG, did not show up in Firefox on this website. It turns out that Chromium is a lot less strict (remember the days of Internet Explorer?). As a result, it rendered the SVG file even when it really wasn’t supposed […]
Tag: graphic design
There’s only one rebrand I care about today
One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
Revamping my personal site after a decade
After 10 years, it was time for a new template for my personal site—I think it’s only the third in 21 years. Ten years is a long time on the web, and the previous template hadn’t been up to snuff for a long time. But there’s always the issue of finding time—which, thanks to Easter, […]
These seem very fashionable right now
I keep saying that 2022 was a lot like 1973 stylistically, so now that it’s 1974 I find myself strangely compelled by these Audi 50 press shots. You might know this car better as the Volkswagen Polo, which it later became, though with a lower specification initially. It lasted longer than the original Audi. […]
Free 2023 wall planner
I needed a 2023 wall planner today, but none of the downloadable ones really suited—so I made my own. Rather than keep it to myself, I thought I’d offer it as a free download, in case anyone else wants it. They’re two A4s, six months on each, but as the file’s a PDF, you […]
When the oldest looks the freshest
Here are three Elle covers that I uploaded to last month’s gallery, from 1991, 2007 and 2022. Which looks the most modern? To me, it’s the 1991 US one. The Futura Light type is calm, it all looks rather balanced, and the photograph is well lit and composed. From memory, it was commended by […]
Rotten sequel ideas, no. 1
I’m not a comedian by any stretch of the imagination (neither are a lot of the people on comedy programmes here in Aotearoa) but every now and then my mind goes to funny places. Such as this: Since Coming 2 America was so uniformly awful (the best bits are in the trailer), this was […]
When fashion magazine websites begin looking the same
Above: Vogue Korea’s website follows the æsthetic of a big lead image and smaller subsidiary ones. This started as a blog entry but took a tangent about 500 words in, and it was better as an op–ed in Lucire. Some of the themes will be familiar to regular readers, especially about Big Tech, but here […]
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March 15, 2019: never forget
Like many, I headed to the Kilbirnie mosque to pay my respects several times after March 15, but I would like the events of that day to be remembered beyond those that. I want our Muslim whānau here to know that I haven’t forgotten them, and here is my way of showing that. You may […]