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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘trend’
01.01.2023
As commentaries on the New Year’s Honours go, this is a good one about fellow Scots old boy and Tawa guy Sir Ashley Bloomfield.
Engagement on Mastodon is pretty good these days, and there’s no real point to Twitter any more. I still have Dlvr.it content go there since they still haven’t offered any posting options for the fediverse, but that’s largely it. The Lucire account at Fashionsocial.host has far more activity (multiples more) than it did on Twitter despite having a twelfth of the number of followers.
In fact, some of you will have noticed this on my personal site, taking place on December 18.
Before

After

No point keeping icons to things I no longer actively use, and Drivetribe went ages ago. I wouldn’t be surprised if these outward links kept disappearing on others’ sites as people re-establish personal presences, whether self-hosted like this or on a modern equivalent of Geocities. Who needs Big Social?
Tags: 2020s, 2023, fediverse, Lucire, Mastodon, Scots College, social media, trend, Twitter Posted in internet, media, New Zealand, technology | No Comments »
15.04.2022

I know Tesla gets a lot of flak on social media. Some by me. But I still remember the plucky firm in the 2000s, Martin Eberhard and his stated commitment to transparency, and Lucireâs recognition of the firm by calling the Tesla Roadster its Car to Be Seen in. And while the Roadster didnât have the range in real terms, and looked too much like a Lotus Elise for one to charge 911 money, it kicked things all off for Tesla.
When I see a Model 3 on the street, and there are an awful lot of them, I think, âAt least it isnât another SUV.â It may be the car to move the trend on, away from the behemoths. Bring on small frontal areas and slippery shapes, which is where we should have been heading anyway. Unlike most people, especially those who bought SUVs, trucks, UVs and crossovers and actually didnât need themâthereby becoming the second biggest contributor to carbon emissions in the last decadeâIâve thought petrol was expensive for a long, long time. Even if you have an electrified SUV, youâre still using more energy because of basic science about how air travels over an object.
In 1974, the Volkswagen Golf represented a new era, looking bold and sensible during the fuel crisis. The Tesla Model 3, especially the better-made Chinese imports, feels, trend-wise, like a modern, far more expensive equivalent.
Tags: 2000s, 2004, car, Lotus, Lucire, Porsche, Tesla, trend, Volkswagen Posted in cars, design, interests, USA | 4 Comments »
23.10.2021


A decade separates these two incarnations of Lucireâs shopping home page. Some Facebook gadgets were added during the 2010s and the magazine cover was updated, but it was woefully out of date and needed to be refreshed.
Itâs very unusual for us to go into the less-frequented pages in Lucire and adapt them to a new template before doing a major one such as the fashion index page. But sometimes you go with the creative flow, so it was the turn of the âNewsstandâ pages plus the shopping home page, which hadnât been updated in seven years (and most of it hadn’t been touched for ten).
Needless to say, on the latter, almost everything was out of date. Weâve removed the links to the shopping directory, which last existed to support the print magazine as it was in the mid-2000s. Since then, we havenât really had a shopping section in print, and we ceased to update it much online.
What was disappointing to note, after my lament about the disappearance of so many fashion websites earlier this year, that even more had closed down, so much so that the three âNewsstandâ pages have come back down to two (as it was in the 2000s). There are still some that have not been updated in years, but we have maintained the links for historical purposes.
Poking about the directories did lead me to lucire.com/xp, a framed page with content for our mobile edition in 2000 that was compatible with Plucker. Long before cellphones became the norm, we were already catering for portable devices. I knew we had a Plucker edition, but had forgotten about the xp directory till tonight.
The copy on that page reads, âLucire Express was the hand-held version of Lucire, powered by Plucker. With more recent developments in syndication and content management, support for Express has been discontinued.â
It seemed logical that cellphone browsers would be developed to reduce the content of high-res pages to make them readable, but that is yet to happen (unless one goes into a simplified view mode). To think that programmers found a way to do that in the 2000s. How times have changed, with what appears to be a slowing down of innovationâforcing us to adapt to the technology (developing mobile-friendly themes in-house) rather than the other way round.
Tags: 2010s, 2011, 2021, cellphone, design, JY&A Media, Lucire, publishing, redesign, technology, trend Posted in design, New Zealand, publishing, technology, Wellington | No Comments »
07.10.2021


Lucireâs online edition home page: out with the old (top), in with the new (above).
I switched over Lucireâs home page to the new template today. Iâm going to miss the old one, since it had the effect of a bled page, something thatâs de rigueur for a fashion magazine.
As outlined in my previous post, itâs just something we had to do to move with the times, and to make life easier for those browsing on mobile devices. I recognize the irony here, as someone who doesnât tend to use cellphones having to design for that very medium, but then Iâm also a realist.
Once I get a bit more confidence hacking the theme from HTML Codex, the bled effect might return.
I made some calls on what to include this time round. The social links are goneârecent events have just made them too discouraging. (The Facebook ones disappeared years ago.) The top image has been replaced by a slider with three images. The little graphic featuring the latest issue of Lucire has also been removed, only because we couldnât figure out where it would go in the new template, but it might make a return sooner rather than later. In terms of appearance, there are fewer lines, though this is more down to convenience and working with someone elseâs CSS; again, they might make a return at some point. The dotted line separating the footer from the body has also gone for now.
As every web publisher knows, no template is set in stone and thereâs ongoing evolution.
Itâs partly a shame to bring to an impending close a template entirely programmed by me. Since Lucire started, it was built on my code, the first issue done on Notepad. But HTML Codex has done a good job with its stylesheet, it would be foolish to reinvent the wheel. Many of the old pages with my code will still exist (since, other than one article, we donât redo old HTML pages), and itâll take months before we shift all section indices and the news pages over. I am looking forward to the changes, and thatâs always a good sign.
Tags: 2021, cellphone, design, JY&A Media, Lucire, publishing, redesign, trend Posted in design, internet, media, New Zealand, publishing, technology, Wellington | 1 Comment »
14.02.2021

This is a development proposed for my old street in Rongotai. Since Iâve moved away I havenât a say in what happens there. I can only make some general remarks. And this post is not written from the Luddite position.
Itâs the price of progress that as cities grow, we need more housing, and if it means bowling for old bungalows from the first decades of the 20th century in favour of 14 townhouses, then that is the reality we must face, no matter our feelings of nostalgia. What a shame the green space will be reduced dramatically.
But why, oh why, must there be another development devoid of colour with a planned uniformity that smacks of communism? Donât people deserve to live in colour and in dwellings that have some imagination and individuality from their neighboursâ? Come to think of it, people deserve to have cars in shades beyond black, white and grey, but I’m not sure if all dealers have that memorandum.
I also hope these arenât airtight mould-traps that harm their future residents.
The obvious bright side is more people will have homes in a pretty handy part of Wellington. Another bright side I see here is that with the increase of dwellings on the street from 14 to 24, there might be more neighbourhood children enjoying living in a cul-de-sac.
Itâll be a shock when these developers discover there are more paint colours available than the ones they have chosen. And when certain architects discover there are multiple ways to skin a cat. They might also get a shock to find that bread can come pre-sliced these days. Vive la rĂ©volution!
Tags: 2021, Aotearoa, architecture, city planning, colour, design, New Zealand, trend, Wellington, Whanganui-a-Tara Posted in design, New Zealand, Wellington | 1 Comment »
08.02.2021

Above: Vogue Koreaâs website follows the ĂŠsthetic of a big lead image and smaller subsidiary ones.
This started as a blog entry but took a tangent about 500 words in, and it was better as an opâed in Lucire. Some of the themes will be familiar to regular readers, especially about Big Tech, but here I discuss its influence on web design trends and standardization. The headline says it all: âWhere have the fun fashion magazine websites gone?â. Browsing in the 1990s was fun, discovering how people coded to overcome the limitations of the medium, and, in my case, bringing in lessons from print that worked. Maybe itâs an age thing, or the fact I donât surf as much for leisure, but in 2021 the sites I come across tend to look the same, especially the ones that were in Lucireâs âNewsstandâ section.
I do know of great sitesâmy friend and colleague Charlie Ward has his one, which does everything you would expect from a great designerâs web presence. So many others look like theyâve bought a template. As to those of us in magazinesâIâd love to see something that really inspired me again.
Tags: 2010s, 2020s, 2021, Charlie Ward, design, designer, editorial design, graphic design, Lucire, publishing, trend, web design, website Posted in design, internet, media, New Zealand, publishing, technology, Wellington | No Comments »
05.02.2021

Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for itâit was important to get her feedback precisely because she isnât in the industry, and I could then include people who might be looking to start a new venture while working from home among potential clients.
Publishing and fonts aside, it was branding that Iâm formally trained in, other than law, and since we started, Iâve worked with a number of wonderful colleagues from around the world as my âA teamâ in this sector. When I started redoing the site, and getting a few logos for the home page, I remembered a few of the old clients whose brands I had worked on. There are a select few, too, that Iâm never allowed to mention, or even hint at. Câest la vie.
There are still areas to play with (such as mobile optimization)âno new website is a fait accompli on day oneâand things I need to check with colleagues, but by and large what appears there is the look I want for 2021. And hereâs the most compelling reason for doing the update: the old site dated from 2012.
It was just one of those things: if workâs ticking along, then do you need to redo the site? But as we started a new decade, the old site looked like a relic. Twenty twelve was a long time ago: it was the year we were worried that the Mayans were right and their calendar ran out (the biggest doomsday prediction since Y2K?); that some Americans thought that Mitt Romney would be too right-wing for their country as he went up against Barack Obamaâwho said same-sex marriage should be legal that yearâin their presidential election; and Prince Harry, the party animal version, was stripping in Las Vegas.
It was designed when we still didnât want to scroll down a web page, when cellphones werenât the main tool to browse web pages with, and we filled it up with smart information, because we figured the people whoâd hire us wanted as much depth as we could reasonably show off on a site. We even had a Javascript slider animation on the home page, images fading into others, showing the work we had done.
Times have changed. A lot of what we can offer, we could express more succinctly. People seem to want greater simplicity on websites. We can have taller pages because scrolling is normal. As a trend, websites seem to have bigger type to accommodate browsing on smaller devices (having said that, every time we look at doing mobile versions of sites, as we did in the early 2000s, new technology came along to render them obsolete)âall while print magazines seem to have shrunk their body type! And we may as well show off, like so many others, that weâve appeared in The New York Times and CNNâplaces where Iâve been quoted as a brand guy and not the publisher of Lucire.
But, most importantly, we took a market orientation to the website: it wasnât developed to show off what we thought was important, but what a customer might think is important.
The old headingsââHumanistic branding and CSRâ, âBranding and the lawâ (the pages are still there, but unlinked from the main site)âmight show why weâre different, but theyâre not necessarily the reasons people might come to hire us. They still canâbut we do heaps of other stuff, too.
I might love that photo of me with the Medinge Group at la SorbonneâCELSA, but Iâm betting the majority of customers will ask, âWho cares?â or âHow does this impact on my work?â
As consumer requirements change, Iâm sure weâll have pages from today that seem irrelevant, in which case weâll have to get on to changing them as soon as possible, rather than wait nine years.
Looking back over the years, the brand consulting site has had quite a few iterations on the web. While I still have all these files offline, it was quicker to look at the Internet Archive, discovering an early incarnation in 1997 that was, looking back now, lacking. But some of our lessons in print were adoptedâpeople once thought our ability to bring in a print ĂŠsthetic was one of our skillsâand that helped it look reasonably smart in a late 1990s context, especially with some of the limited software we had.

The next version of the site is from the early 2000s, and at this point, the websiteâs design was based around our offline collateral, including our customer report documents, which used big blocks of colour. The Archive.org example I took was from 2003, but the look may have dĂ©buted in 2001. Note that the screen wouldnât have been as wide as a modern computerâs, so the text wouldnât have been in columns as wide as the ones in the illustration. Browsers also had margins built in.

We really did keep this till 2012, with updates to the news items, as far as I can make outâit looks like 2021 wasnât the first time I left things untouched for so long. But it got us work. In 2012, I thought I was so smart doing the table in the top menu, and you didnât need to scroll. And this incarnation probably got us less work.

Thereâs still a lot of satisfaction knowing that youâve coded your own site, and not relied on Wordpress or Wix. Being your own client has its advantages in terms of evolving the site and figuring out where everything goes. Itâs not perfect but thereâs little errant code here; everythingâs used to get that page appearing on the site, and hopefully you all enjoy the browsing experience. At least itâs no longer stuck in the early 2010s and hopefully makes it clearer about what we do. Your feedback, especially around the suitability of our offerings, is very welcome.
Tags: 1990s, 1997, 2000s, 2001, 2003, 2010s, 2012, 2020s, 2021, Aotearoa, branding, design, entrepreneurship, history, Internet Archive, JY&A Consulting, market orientation, Medinge Group, New Zealand, trend, trends, web design Posted in business, design, internet, marketing, New Zealand, technology, Wellington | 2 Comments »
12.05.2020

Again, proof that each 100th vehicle on Autocade isnât planned: the 4,200th is the second-generation Mazda Premacy, or Mazda 5 in some markets, a compact MPV that dĂ©buted 15 years ago. If it were planned, something more significant would have appeared.
I know MPVs arenât sexy but they remain one of the most practical ways to ferry people around when it comes to the motor car. In terms of space efficiency and the percentage of the carâs length dedicated to passenger accommodation, they remain one of the best. And with the old Premacy, they handled really well, too.
It must be the times we live in that people demand inefficient crossovers and SUVs instead, and that is a shame. Maybe with the pandemic people will re-evaluate whatâs important, and signalling that you have some inadequacy with a large vehicle might fall down the pecking order. MPVs were usually cleverly designed, and the Premacy was no exceptionâwhat a shame Mazda, and so many others, are no longer in this market as buyer tastes shifted.
Out of curiosity, why do people visit Autocade? We havenât had a big jump in visits with COVID-19 (contrary to some other motoring sites), as I imagine encyclopĂŠdias arenât as fun as, say, AROnline, where at least you can reminisce about the British motor industry that was, back in the day when Britain had a functioning government that seemed terrible at the time when no one could imagine how much worse it could get. Obviously we havenât had as many new models to record, but are they the reason people pop by? Or are the old models the reason? Or the coverage of the Chinese market, which few Anglophone sites seem to do? If you are an Autocade fan reading this, please feel free to let us know why in the comments.
One moan about Facebook. Go on.
Sometimes when I pop inâand that remains rarelyâand look at the Lucire fan page, Iâll spot an automated Tweet that has appeared courtesy of IFTTT. Itâs had, say, no views, or one view. I think, âSince there have been no real interactions with this bot entry, maybe I should delete it and feed it in manually, because surely Facebook would give something that has been entered directly on to its platform better organic reach than something that a bot has done?â
With that thought process, I delete it and enter the same thing in manually.
Except now, as has happened so many times before, the page preview is corruptedâFacebook adds letters to the end of the URL, corrupting it, so that the preview results in a 404. This is an old bug that goes back yearsâI spotted it when I used Facebook regularly, and that was before 2017. Itâs not every link but over the last few weeks there have been two. You then have to go and edit the text to ask people, âPlease donât click on the site preview because Facebook is incapable of providing the correct link.â Now youâre down some views because people think youâve linked a 404. Not everyoneâs going to read your explanation about Facebookâs incompetence. (Once again, this reminds me why some people say I encounter more bugs there than othersâI donât, but not everyone is observant.)

This series of events is entirely counterintuitive because it means that bot activity is prioritized over actual activity on Facebook. Bot activity is more accurate and links correctly. And so we come back to the old, old story I have told many times about Facebook and bots and how the platform is bot city. In 2014, I rang the alarm bells; and I was astonished that in 2019 Facebook claims it had to delete over 5,400 million bot accounts. You should have listened to me then, folksâunless, of course, bots are part of the growth strategy, and of course they are.
So, when feeding in links, remember this. Facebook: friendly to bots, not to humans. Itâs probably not a bad way to approach their site anyway.
Iâve looked at my May blogging stats going back a decade (left sidebar, for those on the desktop skin) and itâs always quieter. I blog less. I wonder why this is. The beginning of hibernation? The fact that less interesting stuffâs happening in late autumn as the seasons change?
Tags: 2020, Autocade, blogosphere, bug, car, car industry, Facebook, Ford, JY&A Media, Mazda, publishing, trend, UK Posted in cars, design, internet, New Zealand, politics, publishing, technology, UK | No Comments »
22.12.2019
Nadia has done it for ages, but I noticed Glamour did it for a while in 2018, and Wheels has stuck with it for its “new look”. What’s the deal with bordered covers?
I still prefer them bled, especially as I remember the difficulties of doing them back in the old days, and print agencies discouraged me from bleeds on cheaper jobs.
Unless there’s a clever reason, I can’t really see these covers as having a greater impact. Having bought Wheelsâ design issue recently, I was pretty disappointed in the overall look. Nothing really beats the feeling of the UVed, upmarket Phil Scott issues back in the late â80s, even if the price hike put it slightly outside my teenage budget, and I stopped getting the mag monthly.
Based on a cursory examination, CondĂ© Nast’s Glamour went back to bled covers by the end of 2018, the gamble probably having done nothing for circulation.




Tags: 2010s, 2017, 2018, Bauer, CondĂ© Nast, design, editorial design, Glamour, magazine, magazine design, Nadia, publishing, redesign, trend, Wheels Posted in cars, design, publishing, USA | No Comments »
22.12.2019
I often find myself in accord with my friend Victor Billot. His piece on the UK General Election can be found here. And yes, Britain, this is how many of us looking in see itâlike Victor I have dual nationality (indeed, my British passport is my only current one, having been a little busy to get the Kiwi one renewed).
Highlights include (and this is from a man who is no fan of the EU):
When reporters with their TV cameras went out to the streets to ask the people about their concerns, their motives, their aspirations, they recorded a dogs dinner of reverse logic and outright gibberish. BoJo had screaming rows with his girlfriend, made up policy on the go and hid in a commercial fridge. Corbyn however was seen as the weirdo. âI donât like his mannerisms,â stated one Tory convert as the hapless Labour leader made another stump speech about saving the NHS. âBritainâs most dangerous manâ shrieked a tabloid headline.
Corbyn made a honest mistake in thinking that people may have been concerned about waiting lists at hospitals. It turned out that voters are happy about queues as long as they donât have any foreigners in them, or doctors with âforeignâ looks at the end of them.

The Murdoch Press machine: predictably, business as usual.
and:
A curious aspect of the election is how the behaviour of the leaders seems to be measured by a new matrix of values. The more boorish, and arrogant, the better, in a kind of pale reflection of the troglodyte Trump in the midnight dim of his tweet bunker. BoJo, a blustering, buffoonish figure with a colourful personal life and the cocksure confidence of an Old Etonian, can be contrasted to the measured and entirely decent Corbyn with his Tube pass and allotment. Perhaps this is an inevitable side effect of the growing rage and alienation that bubbles under the surface of society, providing the gravitational pull towards the âstrong manâ who will âmake our nation great (again)â in a world of other people who arenât like us.
I shan’t spoil the last paragraph but it all builds up to that nicely.
Tags: 2019, Boris Johnson, Jeremy Corbyn, media, Murdoch Press, newspaper, politics, propaganda, racism, society, trend, UK, Victor Billot, xenophobia Posted in culture, politics, UK | No Comments »
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