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The Persuader

My personal blog, started in 2006. No paid or guest posts, no link sales.



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13.04.2022

Stefan Engeseth gives away his book, One, in the interests of peace

I always thought One: a Consumer Revolution for Business was one of Stefan Engeseth’s best books, if not the best.

He recently posted on Linkedin: ‘readers have told me that the book can lead to a better understanding of people and society (which can end wars).’ In the interests of peace, he thought he’d give away his book for free, as a PDF, subtly retitled One: a Consumer Revolution for Peace.

‘I originally wrote the book to start a consumer revolution,’ he says. ‘And today it is consumers, through social media, who are demanding nations to end wars. I have thought about updating the book, but now I realize that the content could be the DNA for change and to build a better future on.’

Here’s his original Linkedin post, and you can grab your copy of this excellent book here.

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Filed under: business, marketing, Sweden—Jack Yan @ 10.40

2 Responses to ‘Stefan Engeseth gives away his book, One, in the interests of peace’

  1. Roland Williams says:

    A powerful and delightful read, with tangible real-world examples to illustrate each point. I highly recommend this book.

  2. Jack Yan says:

    Thank you for stopping by my blog, Roland. I heartily agree.

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