I always thought One: a Consumer Revolution for Business was one of Stefan Engeseth’s best books, if not the best.
He recently posted on Linkedin: ‘readers have told me that the book can lead to a better understanding of people and society (which can end wars).’ In the interests of peace, he thought he’d give away his book for free, as a PDF, subtly retitled One: a Consumer Revolution for Peace.
‘I originally wrote the book to start a consumer revolution,’ he says. ‘And today it is consumers, through social media, who are demanding nations to end wars. I have thought about updating the book, but now I realize that the content could be the DNA for change and to build a better future on.’
Here’s his original Linkedin post, and you can grab your copy of this excellent book here.
A powerful and delightful read, with tangible real-world examples to illustrate each point. I highly recommend this book.
Thank you for stopping by my blog, Roland. I heartily agree.