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The Persuader

My personal blog, started in 2006. No paid or guest posts, no link sales.



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05.08.2022

Farewell, Sergei Mitrofanov

Farewell, my dear friend Sergei. Taken far too soon.
 

Sergei trying to corral us for a photograph in London in 2015.
 

I’m pretty upset by this so rather than write a fresh tribute (which I will have to do in time in an official capacity), I’m going to quote from what I wrote to his widow, Ekaterina, with appropriate edits: ‘I am so deeply saddened by this terrible news since I found out on Wednesday night. Sergei was a great friend, colleague and ally. We have known each other since 2006 and I have always found him warm, helpful, and kind. Outside of Medinge Group he even helped another colleague of mine with navigating Russia’s complex tourist visas! Even today I was looking for the name of a computer program in order to read some messages and realized that Sergei was the one who put me on to it! What will we do without Sergei’s social media posts hashtagging #Medinge to keep us all informed?

‘Since I have further to travel to visit friends in Europe, the last time I saw Sergei in person was in 2015 and I truly wish that that was not the final time.

‘… Please know Sergei was loved the world over and it was a blessing to have known him.’

He is survived by his wife and their two daughters.

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Filed under: branding, general, marketing, Sweden—Jack Yan @ 12.19

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