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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘friends’
17.05.2022

[Originally posted in Lucire] Toward the end of next week, Panos Papadopoulosâs autobiography, Panos: My Life, My Odyssey, comes out in London, with an event in Stockholm following. This is an intimate memoir about Panosâs rise, from childhood poverty in Greece to the âking of swimwearâ in Scandinavia. Not only do I have an advance copy, I collaborated with Panos on it.
Iâm fascinated by autobiographies. When I was a teenager, I read Lee Iacoccaâs one, written with William Novak. I presume Novak interviewed Iacocca, or he worked with some additional notes, and ghosted for him. Whatever the case, it remains an engaging read, and I replaced my well worn paperback with a hardcover one a few years ago, when I spotted it at a charity fair. More recently I bought Don Blackâs autobiography, The Sanest Guy in the Room, and enjoyed that thoroughly.
Panos and I probably had a similar arrangement to Iacocca and Novak, whereby I interviewed and prompted him for some stories, and I wrote from copious notes that he gave me. Thereâs an entire chapter in there thatâs based on his reflections about the time he bought into a football team in Sweden, that he wrote in great detail himself soon after the events took place. Somehow over 10 months of 2021âthough the idea has been floating around for many years beforeâPanos and I created this eminently readable tale, the sort of autobiography I would like to read.
Of course we start in Greece in 1958, and how a young lad, who begins working at age five alongside his mother as she cleaned an office, finds poverty a torment, and vows to get himself out of it. He also cannot tolerate injustice, and attempts to expose pollution, workplace accidents, and corruptionâonly to find himself and his parents harassed. By his late teens, after taking an interrail journey to northern Europe, he finds an opportunity to study in Sweden.
Itâs not âthe rest is historyâ, as Panos works in kitchens, washing dishes and peeling potatoes. He also finds gigs as a prison guard, a parole officer, a rest home carer, and a substitute teacher.
His first taste of fame is for a postgraduate sociology paper, where he examines the importance of clothing in nighttime disco settings, which captures the imagination of major newspapers and TV networks.
Finding dissatisfaction and frustration working in health care for the city of Göteborg, he seized upon an idea one day when spying just how drab the beaches were in Sweden: beautiful bodies covered in monochrome swimwear.
Injecting colour on to the beaches through his Panos Emporio swimwear label wasnât an overnight success, and Panos elaborates on his story with the sort of passion you would expect from a Greek native, capturing your attention and leaving you wanting more.
He reveals his secrets about how he lifted himself out of poverty, creating a company given a platinum rating in Sweden, an honour reserved only for the top 450, out of half a million limited-liability companies there.
Read about how he managed his first sales despite doubts from the entire industry, how he secured Jannike Björlingâthen Swedenâs most sought-after woman, photographed constantly by the paparazziâas Panos Emporioâs model, and how he followed up with securing Victoria Silvstedt, just as she was about to become world-famous posing for Playboy.
By 1996, 10 years into his labelâs journey, and with the release of the Paillot (still offered in the Panos Emporio range today), the press dubbed him âthe king of swimwearâ, but he wasnât done yet.
More high-profile models followed, and thereâs even an encounter with Whitney Houston, revealed for the first time in the book. There are royal encounters, with former King Constantine II, and Swedenâs HM King Carl XVI Gustaf and HM Queen Sofia. HSH Princess StĂ©phanie almost makes it into the book.
There are touching moments, too, such as his heartfelt recollection of his friendship with Jean-Louis Dumas, the chairman of HermĂšs, and his wife Rena.
Weâve known each other for over 20 years, and from the start he complimented me on my writing, so I have a feeling he wanted me for this task for some time. We’ve both had to start businesses from scratch, and we did them away from our countries of birth. Additionally, he knew I grew up amongst Greeks so I had more than an average insight into his culture. Weâve talked about it numerous times, maybe as far back as 2016, when Panos Emporio celebrated its 30th anniversary. Iâm very grateful for that. There were obviously stories I knew, since I interviewed him about them over the years, but plenty I did not, and they form the bulk of this 320 pp. book, published by LID Publishing of London, and released on May 26. A party in Stockholm follows on May 31.
Technically, the process was an easy collaboration as Panos and I shared notes and written manuscripts back and forth, and I had the privilege to lay it out and edit the photos as well. The whole book was typed out on WordPerfect, which gave an almost perfect re-creation of how the copyfitting would go in InDesign, unlike Wordâfor a while others doubted I could fit the contents into the agreed page length, since they couldnât see it in the same format that I did. Martin Majoorâs FF Nexus Serif is used for the body text. And, while hardly anyone probably cares about such things, I managed to deliver it so the printer could do the book without wasting paper with the right page impositions. I know what it’s like to have printing bills.
My Life, My Odyssey was the working title, but it seems LID liked it enough to retain it for the final product. I wanted to retitle it Panos: Who Designs Wins, but the experts in charge of sales preferred the working title. âWho designs winsâ appears on the back cover, so itâs still getting out there!
Caroline Li, LIDâs designer, did the cover, and I followed her lead with the headline typeface choice; and Martin Liu, who Iâve known from Stefan Engesethâs many books, published and coordinated. Iâm grateful to the watchful eye and coordination of Aiyana Curtis, who oversaw the production stage and did the first edit; she also engaged the copy editor and proofreader, who turned my stubborn Hartâs Rules-compliant text into LIDâs house style.
I see from her rĂ©sumĂ© that Aiyana had done some work here in Aotearoa, and Caroline and Martin, like me, have Hong Kong roots, so we all probably had some things in common that made the process easier. It was particularly easy to understand Carolineâs design approach, and as someone who had done mock covers while we were trying out potential photos, I will say hers is infinitely superior to mine. Similarly, I understood Martinâs business approach from day one.
The final manuscript was done in October 2021 and weâve spent the last few months doing production, shooting the cover, and preparing for the launch, where LIDâs Teya Ucherdzhieva has ably been working on a marketing plan. Panos himself, never one to do things by halves, has thrown himself into doing the launch, and it promises to be an excellent event.
For those whoâd like to get their hands on a copy, Amazon UK and Barnes & Noble are retailing Panos: My Life, My Odyssey, and a US launch is slated for October (Amazon and other retailers will have it in their catalogues).
Tags: 2021, 2022, book, business, celebrity, England, fashion, friends, Göteborg, HermĂšs, history, LID Publishing, London, Lucire, modelling, Panos Emporio, Panos Papadopoulos, retail, sport, Stefan Engeseth, Stockholm, Sweden, UK, Victoria Silvstedt Posted in business, culture, design, media, publishing, Sweden, typography, UK | No Comments »
28.03.2022
There are a few experiments going on here now that this blog is on the new server. Massive thanks to my friend who has been working tirelessly to get us on to the new box and into the 2020s.
First, thereâs a post counter, though as itâs freshly installed, it doesnât show a true count. There is a way to get the data out of Yuzo Related Posts into the counterâeven though thatâs not entirely accurate, either, it would be nice to show the record counts I had back in 2016 on the two posts revealing Facebookâs highly questionable âmalware scannerâ.

Secondly, we havenât found a good related post plug-in to replace Yuzo. Youâll see two sets of related posts here. The second is by another company who claims their software will pick up the first image in each post in the event that I have not set up a featured image or thumbnail; as you can see, it doesnât do what it says on the tin.
Some of you will have seen a bunch of links from this blog sent out via social media as the new installation became live, and I apologize for those.
Please bear with us while we work through it all. The related post plug-in issue has been the big one: there are many, but they either donât do as they claimed, or they have terrible design. Even Wordpressâs native one cannot do the simple task of taking the first image from a post, which Yuzo does with ease.
Recently a friend recommended a Google service to me, and of course I responded that I would never touch anything of theirs, at least not willingly. The following isnât addressed to him, but the many who have taken exception to my justified concerns about the company, and about Facebook, and their regular privacy breaches and apparent lack of ethics.
In short: I donât get you.
And I try to have empathy.
When I make my arguments, they arenât pulled out of the ether. I try to back up what Iâve said. When I make an attack in social media, or even in media, thereâs a wealth of reasons, many of which have been detailed on this blog.
Of course there are always opposing viewpoints, so itâs fine if you state your case. And of course itâs fine if you point out faults in my argument.
But to point the âtut tutâ finger at me and imply that I either shouldnât or Iâm mistaken, without backing yourselves up?
So where are you coming from?
In the absence of any supporting argument, there are only a handful of potential conclusions.
1. Youâre corrupt or you like corruption. You donât mind that these companies work outside the law, never do as they claim, invade peopleâs privacy, and place society in jeopardy.
2. You love the establishment and you donât like people rocking the boat. It doesnât matter what they do, theyâre the establishment. Theyâre above us, and thatâs fine.
3. You donât accept othersâ viewpoints, or youâre unable to grasp them due to your own limitations.
4. Youâre blind to whatâs been happening or you choose to turn a blind eye.
Iâve heard this bullshit my entire life.
When I did my first case at 22, representing myself, suing someone over an unpaid bill, I heard similar things.
âMaybe thereâs a reason he hasnât paid you.â
âThey never signed a contract, so no contract exists.â
As far as I can tell, they were a variant of those four, since one of the defendants was the president of a political party.
I won the case since I was in the right, and a bunch of con artists didnât get away with their grift.
The tightwad paid on the last possible day. I was at the District Court with a warrant of arrest for the registrar to sign when he advised me that the money had been paid in that morning.
I did this case in the wake of my motherâs passing.
It amazed me that there were people who assumed I was in the wrong in the setting of a law student versus an establishment white guy.
Their defence was full of contradictions because they never had any truth backing it up.
I also learned just because Simpson Grierson represented them that no one should be scared of big-name law firms. Later on, as I served as an expert witness in many cases, that belief became more cemented.
Equally, no one should put any weight on what Mark Zuckerberg says since history keeps showing that he never means it; and we should believe Google will try one on, trying to snoop wherever they can, because history shows that they will.
Ancient history with Google? Here’s what its CEO said, as quoted in CNBC, in February. People lap this up without question (apart from the likes of Bob Hoffman, who has his eyes open, and a few others). How many people on this planet again? It wasn’t even this populated in Soylent Green (which supposedly takes place in 2022, if you’re looking at the cinematic version).

Tags: 1990s, 1994, 1995, 2016, 2022, Big Tech, corruption, Facebook, friends, Google, history, Labour, law, server, technology, Wordpress Posted in business, internet, New Zealand, politics, technology, Wellington | No Comments »
10.01.2022
Finally, a happier post. For many years (since 2004), my dear friend Stanley Moss has been publishing his Global Brand Letter, which is not only a wonderful summary of the year (or the last half-year, since he often writes every six months) in branding, but an excellent record of the evolution of culture.
He has finished his latest and, for the first time, he has allowed me to host a copy for you to download and read (below). I commend it to you highly. Keep an eye out for future issues, while past ones can be found on his website at www.diganzi.com.

Tags: 2021, branding, culture, friends, Stanley Moss Posted in business, China, culture, design, globalization, interests, internet, marketing, media, publishing, technology, UK, USA | No Comments »
28.11.2021

Digital art by David MacGregor
I hope the media will say more because David MacGregor had packed so much into his 50-something years on this planet. Here is my tribute on Lucire. Not everyone can claim to have discovered Rachel Hunter, created the Family Health Diary TV commercial format (and others), founded the first online men’s lifestyle magazine in New Zealand (Emale, or to give it its official form, eMALE), conceived and co-founded Idealog, and won a heap of advertising, marketing, and magazine publishing awards in the process. A brilliant man who never stopped creating.
Tags: 2021, advertising, Aotearoa, Auckland, friends, friendship, marketing, New Zealand, publishing, TÄmaki Makaurau, TV Posted in business, internet, leadership, marketing, media, New Zealand, publishing, technology, TV | No Comments »
01.10.2021
Here are October 2021âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month. Might have to be our Instagram replacement!
Notes
Chrysler’s finest? The 300M rates as one of my favourites.
The original cast of Hustle, one of my favourite 2000s series.
Boris Johnson ‘wage growth’ quotationâwhat matters to a eugenicist isn’t human life, after all. Reposted from Twitter.
For our wonderful niece Esme, a Lego airport set. It is an uncle and aunt’s duty to get decent Lego. My parents got me a great set (Lego 40) when I was six, so getting one at four is a real treat!
Publicity still of Barbara Bach in The Spy Who Loved Me. Reposted from Twitter.
Koala reposted from Twitter.
Photostat of an advertisement in a 1989 issue of the London Review of Books, which my friend Philip’s father lent me. I copied a bunch of pages for some homework. I have since reused a lot of the backs of those pages, but for some reason this 1989 layout intrigued me. It’s very period.
Fiat brochure for Belgium, 1970, with the 128 taking pride of place, and looking far more modern than lesser models in the range.
John Lewis Christmas 2016 parody ad still, reposted from Twitter.
More on the Triumph Mk II at Autocade. Reposted from Car Brochure Addict on Twitter.
The origins of the Lucire trade mark, as told to Amanda’s cousin in an email.
More on the Kenmeri Nissan Skyline at Autocade.
Renault Talisman interior and exterior for the facelifted model.
The original 1971 Lamborghini Countach LP500 by Bertone show car. Read more in Lucire.
More on the Audi A2 in Autocade.
Tags: 1960s, 1967, 1970, 1970s, 1971, 1977, 1980s, 1989, 2000, 2000s, 2014, 2016, 2019, 2020, 2021, actors, actress, advertisement, advertising, Alarm fĂŒr Cobra 11: die Autobahnpolizei, Audi, Audrey Hepburn, Australia, Autocade, BBC, Belgium, Bertone, Boris Johnson, British Leyland, car, celebrity, China, Chrysler, COVID-19, design, email, England, Eon Productions, family, Fiat, film, friends, futurism, GenĂšve, Germany, graphic design, high-tech, Hong Kong, humour, Hustle, Italy, James Bond, JY&A Media, Lamborghini, law, Lego, London Review of Books, Lucire, Marcello Gandini, marketing, media, Nissan, parody, politics, Red China, Renault, retro, RTL, science fiction, Scotland, Switzerland, technology, toy, trade mark, Triumph, TV, Twitter, typography, UK, USA, Volkswagen Posted in cars, China, culture, design, gallery, Hong Kong, humour, interests, marketing, media, politics, TV, UK, USA | No Comments »
27.08.2021
A couple of years ago, friends in Wellington, who own a businessâletâs call it Xâwere approached by a US company with the same name, though in a slightly different industry.
They wanted my friends to give up their page name facebook.com/x to them, and suggested that they should be facebook.com/xnz.
No suggestion of payment, just a âyou should considerâ, and if I recall correctly, something to do with how much bigger they were.
This was a really strange argument from someone in the US where their cultureâs often based around the plucky individual taking on bigger players.
How many myriads or even millions did CondĂ© Nast pay to get style.com from Express all those years ago? If youâre that much bigger, maybe you could have afforded it? Or maybe you were just being cheeky, thinking you could get something for nothing. Well, not quite nothing. A little bit of bullying.
Basically, taking away all the legalese and wank designed to make my friends hesitate, the Americans were upset that someone got in there with a Facebook page name years (nine years, if I recall correctly) before they did. How dare these Kiwis!
âHow should we respond?â asked my friends.
âYou can either (a) ignore them or (b) tell them to go to hell,â I advised. I think they chose (a). After all, thereâs no point replying to one-sided rudeness.
Iâm reminded of this story because of emails from another US company recently and, again, stripping away the rudeness and implying I was a liar, boils down to them not really liking their First Amendment. Not when someone else exercises it fairly.
Americans arenât alone in being dicks about something but these particular two companies sure donât like other people doing things that they can equally do. They trotted out a level of rudeness from the outset that you seldom see from their country, where regular Americans try their best to be nice.
A third case was from the UK, where we received a threat from the agent of a fading celebrity whose crowning achievements were probably some soap opera and shooting for FHM in the 1990s. I donât recall the circumstances in depth but I can tell you that that woman has not had much coverage since, by us or any other publication. Choose the wrong people, and you flush your goodwill down the toilet. Who’d touch you now, when there are plenty more stories that we can pursue with fewer headaches?
I donât know where the rudeness comes from, but I presume itâs a superiority complex that hides the fact that their arguments bear little merit. The result is that they damage their brands or their client’s reputations in the process.
If you encounter it in business, then it’s a cinch that they don’t really have much to stand on. They feel bullying is their only means, because if they argued it rationally or faced the issue honestly they wouldn’t get what they want. It’s worth keeping an eye out for, and not waste your time on.
Tags: 2010s, 2021, bullying, business, correspondence, email, Facebook, friends, law, legalese, reputation, UK, USA Posted in business, culture, publishing, UK, USA | No Comments »
31.03.2021
While I care much more about when John Simm will grace our screens again (pun intended), it was hard to avoid the reality TV that gets beamed into our living rooms during prime-time. There is the disgusting Married at First Sight Australia, where I am speechless with shock that fellow Scots alumnus John Aiken appears to dispense mansplaining without conscience, but, on the other channel, the far more pleasant The Bachelor New Zealand, where, finally, for the first time on our airwaves, I see a Kiwi male that I can identify with. Apart from the times when I appeared on telly (I realize that this sentence sounds wanky, but if you canât identify with yourself, then thereâs something wrong).
While Zac the lifeguard from a few years ago seemed like a lovely chap, he was in many ways the usual stereotype: sporty, unfazed, carefree, white, with a great smile. Moses Mackay is cultured, worldly, considered, respectful, humble, well dressed, and, surprisingly for this show, wasnât quick to snog every contestant. It was also nice to see a bachelor whoâs a person of colour on our screens for a change. He grew up poor and thatâs not an unfamiliar story to many of us. Heâs comfortable talking about his relationship with God. Heck, he even croons for a living.
Iâm no Matt Monro but Iâve serenaded my partnerâjust get us at the James Cook when the elderly gent is banging out tunes by Michel Legrand, or, as I call him, Big Mike, on the lobby piano. And yes, for some of us, this is perfectly normal. Just ask Moses.
For all of us fellas who wanted to see an example of a cultured Kiwi gentleman on our screensâand as the fĂȘted star, not the comic reliefâour wishes were finally granted.
Iâve no idea whom he picked, although I knew one of the contestants who didnât make itâNew Zealand is that small. I could say the same about Zacâs season as well. Iâm sure not knowing the outcome also puts me in a minority. But I wish him well.
I’m reminded of my friend Frankie Stevens, since I mentioned Matt Monro above. I once did the same to Frankie and he said something along the lines of, ‘I was touring with Matt. We were in Spain, and he’d come in the morning with a glass of whisky.’ Another time I mentioned John Barry. ‘I worked with Johnny and Don Black. On The Dove. I sang the theme tune but Gregory Peck wanted someone else.’
For my overseas readers: you don’t usually have these conversations in Aotearoa with a guy who’s not only met your musical heroes, but worked with them. All I could do was show I had the theme on my phone.
With apologies to Lyn Paul, but Frankie would have been great (and indeed better) singing the theme to The Dove.
Tags: 2020, 2021, Aotearoa, Australia, celebrity, Don Black, Frankie Stevens, friends, John Barry, life, Matt Monro, music, musician, New Zealand, Time Warner, TV, TV3, TVNZ, Wellington, Whanganui-a-Tara Posted in culture, media, New Zealand, TV, Wellington | No Comments »
09.06.2020
Now that Aotearoa New Zealand has lifted our COVID-19 restrictions after getting rid of the virus on our shores, other than keeping our border closed, I Tweeted:
and between Cachalot on Twitter and I, we actually wound up with a variation of the song (incidentally, he was first with the chorus, showing that great minds think alike).
Then back to the refrain.
Out of respect to the language in which the song was composed, te reo MÄori, here are the original, poignant lyrics. It’s a beautiful, heart-wrenching song. There’s a further explanation to it here.
PĆkarekare ana,
ngÄ wai o Waiapu
Whiti atu koe hine,
marino ana e.
Refrain
E hine e,
hoki mai ra.
Ka mate ahau
I te aroha e.
Tuhituhi taku reta,
tuku atu taku rīngi,
Kia kite tĆ iwi
raru raru ana e.
Refrain
Whati whati taku pene
ka pau aku pepa
Ko taku aroha
mau tonu ana e.
Refrain
E kore te aroha
e maroke i te rÄ
MÄkĆ«kĆ« tonu i
aku roimata e.
Refrain
Tags: Aotearoa, COVID-19, culture, friends, history, language, MÄori, music, New Zealand, social media, Twitter Posted in culture, humour, interests, New Zealand, Wellington | No Comments »
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