Here are April 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Posts tagged ‘Mitsubishi’
April 2022 gallery
02.04.2022Tags: 1960s, 1970s, 1973, 1977, 1980, 1980s, 1983, 2020s, 2021, actress, advertisement, advertising, Buick, car, celebrity, film, GM, Italy, James Bond, Japan, magazine, Mitsubishi, modelling, retro, Sean Connery, Sweden, technology, USA, Volvo
Posted in cars, culture, gallery, interests, publishing, Sweden, technology, USA | No Comments »
Most of our top 10 sellers reflect our ignorance
25.03.2022
The Suzuki Swift: one of the saving graces on New Zealand’s top 10 list.
At the Opel relaunch briefing yesterday, I was shocked to find that these were New Zealandâs top selling vehicles for 2021. I knew about the first two, but had always assumed a Toyota Corolla would follow, plus some regular cars. From this, I gather the rest of New Zealand thinks the opposite to me. I personally believe petrol is expensive.
1. Ford Ranger
2. Toyota Hilux
3. Mitsubishi Triton
4. Mitsubishi ASX (RVR on the home market)
5. Toyota RAV4
6. Mitsubishi Outlander (presumably the outgoing one)
7. Mazda CX-5
8. Nissan Navara
9. Suzuki Swift
10. Kia Stonic
Not a very discerning lot, are we? We say we care about the environment yet enough of us have helped fuel the second biggest contributor to the carbon emissionsâ rise in the last 10 years: the crossover or SUV.
And Iâve driven those RVRs. Why are people buying, in 2021, a vehicle that feels like a taller, larger Colt from the 2000s?
I have no issue with those of you who really need an SUV or ute. But for those who pose, you arenât helping yourself or your planet. And even if you bought some electrified variant, I thought it was universally understood (certainly for any of us alive during the 1970s fuel crises and those who observed the aerodynamic trend of the 1980s) that tall bodies and big frontal areas would consume more energy.
Tags: 2021, Aotearoa, car, car industry, environment, Ford, fuel economy, Mitsubishi, New Zealand, Suzuki, Toyota
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January 2022 gallery
01.01.2022Here are January 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
More on the Ford Falcon (XA) in Autocade. Reposted from Twitter.
TaupĆ Plimmerton summer sunset, photographed by me.
BBC parody news item, via Twitter.
More on the Wolseley on Autocade.
More on the Mitsubishi Colt Galant at Autocade.
Dodge 1500 advertisement via George Cochrane on Twitter.
Model Alexa Breit in a bikini, via Instagram.
More on the Renault 17 in Autocade.
More on the Renault 20 in Autocade.
More on the Renault Mégane IV in Autocade.
âSign not in use’ posted by John on Twitter.
Asus ROG Strix G17 G713QE-RTX3050Ti, at Asus’s Singapore website.
Pizza Express Woking parody still, via Twitter.
Tags: 1960s, 1965, 1970s, 1971, 1975, 1976, 2020, 2020s, 2022, advertisement, airline, Aotearoa, Argentina, Asus, Australia, Autocade, Autocar, BBC, BL, British Leyland, car, Chrysler, computing, Dodge, electric cars, England, film, Ford, Germany, humour, Instagram, James Bond, Japan, marketing, media, Mitsubishi, modelling, New Zealand, news, parody, photography, Plimmerton, Porirua, Renault, retro, Taiwan, Twitter, UK, USA, Wellington
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Building a car anorak’s encyclopĂŠdia
28.12.2016
Above: The first-generation Mitsubishi Minica, though this isn’t the 1962 model. Now on Autocadeâthough hardly an iconic model.
Itâs the end of the Gregorian year, which means I get a bit of time to update Autocade. Since 2008, itâs mostly been a labour of love, and typically, the period after Christmas is when I get a bit of down time to put on models that should have been done during the year.
But because itâs a hobby siteâalbeit one that has turned into a oft-referenced online guideâitâs not done with any real discipline. That I leave to othersâand youâre all more captured by the flashy photography of magazine sites anyway. Autocade was started as a quick reference, and unless we really decide to branch out into a magazine format, itâll remain that.
To give you an idea of the anorak nature of the website, over the break, all of Mitsubishiâs kei cars were added to the site. Some had already been there, such as the eK and certain Minicas, but I decided the rest should go up.
Why these? You may ask, yet I donât really have an answer. Often itâs over to oneâs mood. Sometimes itâs to offer something online that others donât, or at least not comprehensively. And when you realize you have 80 or 90 per cent of the models added, you think: I only need a few more, why not succumb to OCD and do the lot?
Therefore, now, Autocade has all the Minicas, Pajero Minis, Ios and Jrs, Toppos and eKs that the once-mighty manufacturer made before it fell out of favour with its repeated scandals. Iâm not a fan of any of them, but thatâs not relevant: itâs about objectively providing the public with information, and my own like or dislike of a model has nothing to do with it.
Itâs not even a commercial decision. If it was, Autocade would have filled up the gaps in the US automotive industry a lot sooner. And there are still plenty of them. Americans make up a huge chunk of the browsing public, although for me it takes a while to make sure the engine capacities [for post-1980 US models] are recorded in metricânot something you can readily come by in US books (yes, Autocade is still dependent in some part to the printed word, not the transmitted electron).
The other area where weâre missing cars is in the flash stuff: Mercedes-Benzes, Maseratis, Ferraris. Now these I actually like. But they can also prove difficult: the convention of the site is that the names of the cars are entered first, and Mercs can be time-consuming by the time you figure out what numbers go after A, C, E and S all around the world. The exotica are fun but thereâs often no logic to the product cycles or market nichesâwhich does, of course, make them more interesting, but from an encyclopĂŠdic point-of-view, more difficult to compartmentalize and recall. For those who have visited the site, there are links to each modelâs predecessor and successor (where applicable), and that makes for particularly entertaining surfing.
One model takes, on average, 15 to 20 minutes to do, and thatâs when I already know about it. Thereâs some time involved in getting a press photo, writing it up, checking the specs (again using printed matter). When you research in certain languages, it takes even longer (South African online resources are scarce, for instance, and anything Chinese before 2008 or so is also hard to track down). The Mitsubishi kei cars, beginning with the 1962 Minica, represent hours of work, and when you multiply 15â20 minutes by 3,440, thatâs a lot of hours since the site started. Occasionally Iâm helped along by readers who suggest models, and two UK friends, Keith Adams and Pete Jobes, have made changes and additions along the way that have really benefited the site.
Iâm glad that Autocade is heading toward 10 million views, a milestone which it will reach in the next couple of months, and the increase in viewership is thanks to all of you finding it a useful enough resource. If you want something less exotic and more mundane (after all, some of us can only have so much of supercars and luxury cars), itâs the place to pop over to at autocade.net, hit âRandom pageâ at the top, and see what comes up.
Tags: 2016, Autocade, cars, Drivetribe, history, JY&A Media, Mitsubishi, publishing
Posted in cars, internet, media, publishing | 1 Comment »
Mitsubishi’s latest scandal: enough to shake it right out of the passenger-car market?
26.04.2016
Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal.
One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the troubles the company is in; it wasnât that long ago that Fiat was the designersâ darling, the company known for creating incredibly stylish vehicles for all its brands and showing how you could use Italian flair to generate sales.
That was the 1990s; by the turn of the century, Fiat had lost some of its mojo, and by the time I got to Milano in the early 2000s, the taxi ranks had plenty of German and French cars. Once upon a time, they would have been nearly exclusively Italian. Today, a lot of Fiatâs range is either made by, or on platforms shared with, Ford, GM, Chrysler (which it now owns), Peugeot, Mitsubishi and Mazda. Sharing platforms isnât a sin, but a necessity, but Fiat seems to have taken it to a new level, looking like a OEM brand whose logo is freely slapped on othersâ products.
Mitsubishi is the other car company to find itself in trouble in recent weeks. The company admitted that it had lied about the fuel economy figures for its kei cars, the micro-cars that it sells predominantly in Japan.
It wasnât as troublesome as Volkswagenâs defeat device which fooled the US EPA, running differently when it knew the engine was being tested. Mitsubishi kept things simple, and overinflated tyre pressures.
It would have got away with it, too, if it werenât for Nissan, a company to which Mitsubishi supplied, under an OEM deal, kei cars. The customer started to ask questions and tested the cars for itself.
Mitsubishi had supplied 468,000 cars to Nissan, all of which are affected. It had only sold 157,000 under its own marque. Production of the cars, from the eK range, and the OEM equivalent for Nissan, the Dayz, is now suspended, while Mitsubishiâs shares plunged 15 per cent on the news last week.
Sankei, the Japanese newspaper, believes that Mitsubishi used the wrong test method on the I-MIEV electric car, RVR (ASX), Outlander, and Pajero, which are exported.
You have to wonder what the corporate culture must be like for these matters to recur so regularly. But then, collectively, people tend to forget very rapidly, and companies like Volkswagen and Mitsubishi must bank on these.
VW isnât the first to cheat the EPAâUS car makers have attempted less sophisticated defeat devices in the latter half of the 20th centuryâthough it has had a chequered past. Just over 10 years ago, there was a scandal involving VW colluding with a union leader to keep wage demands down, and a few low-level employees took the rap. Go back to the 1980s and the company found itself in a foreign exchange scandal. But these were known mainly among specialist circles, principally those following car industry news.
Mitsubishiâs scandals, meanwhile, were more severe in terms of the headlines generated. Last decade, when the media called Mitsubishi Japanâs fourth-largest car makerâthese days they call it the sixthâthe company was implicated in a cover-up over the safety of its vehicles. Japanese authorities raided the company in 2004, and revealed that Mitsubishi Motors Corp. hid defects that affected 800,000 vehicles, and had done so since 1977. Nearly a million vehicles were recalled. Affected vehicles were sold domestically as well as in Europe and Asia. Top execs were arrested that time, including the company president, although it was hard under Japanese law to punish Mitsubishi severely. There was no disincentive to conducting business as usual. The company was ultimately bailed out by its parent, the giant Mitsubishi Group, when it found itself facing potential bankruptcy.
People were killed as a result of Mitsubishiâs cover-ups, and at the time it was considered one of the biggest corporate scandals in Japan.
Go back a bit further and Mitsubishi Materials Corp., a related company, had used slave labour in World War II, including US troopsâsomething the company did not apologize for till 2015, even though the Japanese government itself had issued apologies in 2009 and 2010. While it was a first among Japanese corporations, and US POWs got what they had long awaited, descendants of Chinese slave labourers still have a lawsuit pending against a connected Mitsubishi subsidiary.
The other major difference between Volkswagen and Mitsubishi is that the Japanese marque is relatively weak in terms of covering its market segments. Itâs SUV- and truck-heavy, and its kei cars had sold well (till now), but it has little in the passenger car segments, which it had once fielded strongly. The Mirage (and the booted Attrage) and the Galant Fortis (exported as the Lancer to many markets) are whatâs left: the latter is now nine years old, though still fairly competitive, and in desperate need of replacement. Its only other car is its Taiwan-only Colt Plus, still selling there as an entry-level model despite having been withdrawn from every other market. In the big-car segments, Mitsubishi is actually supplied by Nissan in Japan, but doesnât make its own any more. âSixth-largestâ is shorthand for third-smallest, at least among the big Japanese car companies.
Mitsubishi looks set to quit the C-segment (Galant Fortis) since neither Renault nor Nissan, which it had approached, wanted a tie-up. And the company survives on tie-ups for economies of scale, and thereâs now a big question mark over whether potential partners want to work with it. Automotive Newsâs Hans Greimel questions whether the MitsubishiâFiat truck deal will go ahead (though I had thought it was an inked fait accompli).
But, most seriously, Mitsubishi hasnât completely recovered from its earlier scandal.
It is within living memory, and the timing and nature of the latest one, tying so closely to what rocked Volkswagen, ensured that it would get global press again, even if the bulk of the affected cars were only sold domestically. And when consumers see a pattern, they begin wondering if thereâs a toxic corporate culture at play here.
Weâre too connected in 2016 not to know, and while Mitsubishi is likely to be bailed out again, it will face the prospect of shrinking car salesâand sooner or later one will have to question whether the company will stay in the passenger-car business. Isuzu exited in the 1990s, focusing on SUVs, pick-ups and heavy trucks, forced by an economic downturn. Since Mitsubishiâs own portfolio is looking similarly weighted, it wouldnât surprise me if it chose to follow suit, its brand too tarnished, with too little brand equity, to continue.
Tags: 2016, brand equity, branding, car industry, corporate culture, cover-up, Fiat, fuel economy, Mitsubishi, scandal, Volkswagen, World War II
Posted in branding, business, cars, culture, marketing | 1 Comment »
James Bondâs Zinger
15.12.2010Apart from sounding like a burger, the Mitsubishi Zingerâor, to give its full model name these days in Taiwan, the Super Zinger (not kidding)âis one of those oddball vehicles I come across when editing Autocade. It’s a minivan based on a truck chassisâin this case the first-generation Mitsubishi Challengerâand a pretty ugly one at that.
When double-checking some details in the Autocade entry, I came across the official site. I wonder what the Broccoli family has to say about the gun-barrel and 007 imagery, and would James Bond, Chinese or otherwise, really be seen driving a naff minivan? Unless it was to carry around 007âs illegitimate children, which must number greatly by now? And will the next villain be called Auric K. F. C. Zingerburger?
Tags: Autocade, car, car industry, film, humour, intellectual property, James Bond, Japan, law, marketing, Mitsubishi, Republic of China, Taiwan
Posted in business, cars, China, humour, internet, marketing | No Comments »