A group of red game counters gathered together to the left, and a lone black one on the right.

We need great design and brands—now more than ever

A group of red game counters gathered together to the left, and a lone black one on the right.

It is disturbing to think that design, which you’d instinctively think is an evergreen profession with constant demand, isn’t capturing young people the way it did for me. In New Zealand at least, educators are telling me there’s less demand for graphic design courses. If people are enrolling, they’re often in-house crews in big companies […]

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Get your brand right and make it famous

There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]

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Cloudflare’s unpredictable blocks could come in handy

A few weeks ago, I removed Design Taxi from our links’ list because I received this:     so I assumed the site had gone or had made a decision to block certain people or countries. But it turns out that it hasn’t and I now have egg on my face. I’ve no idea why […]

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Ford means nothing at all

I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]

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Keeping the Victoria in Victoria University of Wellington

  A letter I penned today to Prof Grant Guilford, Vice-Chancellor of Victoria University of Wellington. I support the official adoption of a Māori name (I thought it had one?) but removing Victoria is daft, for numerous reasons, not least the University’s flawed research, dealt with elsewhere. Wellington, August 8, 2018 Prof Grant Guilford Vice-Chancellor […]

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Facebook and Cambridge Analytica: the signs were there for years, if one only looked

Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even […]

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Being an optimist for a better post-Google, post-Facebook era

Interesting to get this perspective on ‘Big Tech’ from The Guardian, on how it’s become tempting to blame the big Silicon Valley players for some of the problems we have today. The angle Moira Weigel takes is that there needs to be more democracy in the system, where workers need to unite and respecting those […]

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Mitsubishi’s latest scandal: enough to shake it right out of the passenger-car market?

Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal. One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the troubles the company is in; it wasn’t that long ago that Fiat was the designers’ […]

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Google and Facebook should not head “top brands” lists when consumers do not trust them

I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither […]

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Ikea tries to shut down its biggest fan site, showing us how the company thinks within

In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have.    Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Jules Yap, its founder, a cease-and-desist letter after her site […]

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