I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]
Tag: brand equity
Keeping the Victoria in Victoria University of Wellington
A letter I penned today to Prof Grant Guilford, Vice-Chancellor of Victoria University of Wellington. I support the official adoption of a Māori name (I thought it had one?) but removing Victoria is daft, for numerous reasons, not least the University’s flawed research, dealt with elsewhere. Wellington, August 8, 2018 Prof Grant Guilford Vice-Chancellor […]
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Facebook and Cambridge Analytica: the signs were there for years, if one only looked
Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even […]
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Being an optimist for a better post-Google, post-Facebook era
Interesting to get this perspective on ‘Big Tech’ from The Guardian, on how it’s become tempting to blame the big Silicon Valley players for some of the problems we have today. The angle Moira Weigel takes is that there needs to be more democracy in the system, where workers need to unite and respecting those […]
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Mitsubishi’s latest scandal: enough to shake it right out of the passenger-car market?
Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal. One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the troubles the company is in; it wasn’t that long ago that Fiat was the designers’ […]
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Google and Facebook should not head “top brands” lists when consumers do not trust them
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither […]
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Ikea tries to shut down its biggest fan site, showing us how the company thinks within
In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have. Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Jules Yap, its founder, a cease-and-desist letter after her site […]
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MG SUV soon a reality: good
I have to admit I get a bit bored of those crying foul now that MG will launch an SUV, one which seems to have some parallels with the Ssangyong Korando C (left). They say that MG should have made sports cars as part of its revival, and that the brand should not adorn […]
What’s on the door can count more than who runs the shop
I walked into the National Bank yesterday to sort out something for Dad—years ago, we gave each other signing authority on our accounts. They had misplaced that authority—a bit worrying if a bank doesn’t hold on to things over 10 years old—but, with the transition of the National Bank branding to ANZ, it reminded me […]
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Where do the Mac evangelists hide when Apples go, ‘Boom’?
Once again, I posted a Tweet (which went on to my Facebook) about Apple messing up (this time, about Mail with disappearing attachments). There were no replies. Interestingly, whenever I post about a Windows bug, the Mac evangelists all swarm on to it, usually with the sentiment, ‘Get a Mac.’ They all disappear […]
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