Jack Yan
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The Persuader

My personal blog, started in 2006.



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07.02.2011

Chrysler is Detroit-thug tough

To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up.
   To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night minimizes the harsh realities of the centre section. And the commercial has a nice feel to it: it’s not a stereotypical pull-the-patriotic-heartstrings American one, but one which does convey what the script says: we’ve been through hard times, we’re realistic, and, therefore, we understand you more. We also see Chrysler not pulling any fake snobbery, though admittedly the DaimlerChrysler AG days ruined any chance of the company having luxury pretensions for a while.
   It doesn’t make me want to rush out and get one of these cars, but I’ll say one thing: at least it’s not a Lancia commercial adapted for the US, as I don’t think the first one worked particularly well. Though this one from 2008 might not be so bad if the Delta gets there:

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Filed under: business, cars, culture, marketing, TV, USA—Jack Yan @ 04.15

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