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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘Chrysler’
01.01.2022
Here are January 2022âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
More on the Ford Falcon (XA) in Autocade. Reposted from Twitter.
TaupĆ Plimmerton summer sunset, photographed by me.
BBC parody news item, via Twitter.
More on the Wolseley on Autocade.
More on the Mitsubishi Colt Galant at Autocade.
Dodge 1500 advertisement via George Cochrane on Twitter.
Model Alexa Breit in a bikini, via Instagram.
More on the Renault 17 in Autocade.
More on the Renault 20 in Autocade.
More on the Renault Mégane IV in Autocade.
âSign not in use’ posted by John on Twitter.
Asus ROG Strix G17 G713QE-RTX3050Ti, at Asus’s Singapore website.
Pizza Express Woking parody still, via Twitter.
Tags: 1960s, 1965, 1970s, 1971, 1975, 1976, 2020, 2020s, 2022, advertisement, airline, Aotearoa, Argentina, Asus, Australia, Autocade, Autocar, BBC, BL, British Leyland, car, Chrysler, computing, Dodge, electric cars, England, film, Ford, Germany, humour, Instagram, James Bond, Japan, marketing, media, Mitsubishi, modelling, New Zealand, news, parody, photography, Plimmerton, Porirua, Renault, retro, Taiwan, Twitter, UK, USA, Wellington Posted in cars, gallery, humour, interests, internet, marketing, media, New Zealand, politics, UK, USA, Wellington | No Comments »
06.11.2021
Here are November 2021âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Nice to see BoConcept advertise on Lucireâs website (they were an early print advertiser).
Triumph 1300, Hillman Avenger Super and Range Rover advertisements via the Car Factoids on Twitter.
More on the Ford Sierra at Autocade.
Mindfood advertisement on the Lucire website: it might not be worth a lot but I’m still happy to take some money off my colleagues.
Aston Martin Rapide, photographed by me.
Audi R8 Typ 42, more at Autocade.
More on the 1968â70 Dodge Charger at Autocade.
Mercedes-Benz 280SL pagoda and Fart via George Cochrane on Twitter.
Renault 15 via the Car Factoids on Twitter.
Tags: 1960s, 1970, 1970s, 1980s, 1982, 1983, 2000s, 2001, 2009, 2019, 2021, advertisement, advertising, aeroplane, Aotearoa, Aston Martin, Audi, BL, BoConcept, car, China, Chrysler, Dodge, Fiat, Ford, GM, humour, JY&A Media, Lucire, magazine, Mercedes-Benz, modelling, NASA, New Zealand, publishing, Range Rover, Renault, retro, SAS, Sports Illustrated, Sweden, Triumph, Twitter, UK, USA, Volkswagen, Wellington, Whanganui-a-Tara Posted in cars, China, gallery, humour, internet, media, New Zealand, publishing, UK, USA | No Comments »
01.10.2021
Here are October 2021âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month. Might have to be our Instagram replacement!
Notes
Chrysler’s finest? The 300M rates as one of my favourites.
The original cast of Hustle, one of my favourite 2000s series.
Boris Johnson ‘wage growth’ quotationâwhat matters to a eugenicist isn’t human life, after all. Reposted from Twitter.
For our wonderful niece Esme, a Lego airport set. It is an uncle and aunt’s duty to get decent Lego. My parents got me a great set (Lego 40) when I was six, so getting one at four is a real treat!
Publicity still of Barbara Bach in The Spy Who Loved Me. Reposted from Twitter.
Koala reposted from Twitter.
Photostat of an advertisement in a 1989 issue of the London Review of Books, which my friend Philip’s father lent me. I copied a bunch of pages for some homework. I have since reused a lot of the backs of those pages, but for some reason this 1989 layout intrigued me. It’s very period.
Fiat brochure for Belgium, 1970, with the 128 taking pride of place, and looking far more modern than lesser models in the range.
John Lewis Christmas 2016 parody ad still, reposted from Twitter.
More on the Triumph Mk II at Autocade. Reposted from Car Brochure Addict on Twitter.
The origins of the Lucire trade mark, as told to Amanda’s cousin in an email.
More on the Kenmeri Nissan Skyline at Autocade.
Renault Talisman interior and exterior for the facelifted model.
The original 1971 Lamborghini Countach LP500 by Bertone show car. Read more in Lucire.
More on the Audi A2 in Autocade.
Tags: 1960s, 1967, 1970, 1970s, 1971, 1977, 1980s, 1989, 2000, 2000s, 2014, 2016, 2019, 2020, 2021, actors, actress, advertisement, advertising, Alarm fĂŒr Cobra 11: die Autobahnpolizei, Audi, Audrey Hepburn, Australia, Autocade, BBC, Belgium, Bertone, Boris Johnson, British Leyland, car, celebrity, China, Chrysler, COVID-19, design, email, England, Eon Productions, family, Fiat, film, friends, futurism, GenĂšve, Germany, graphic design, high-tech, Hong Kong, humour, Hustle, Italy, James Bond, JY&A Media, Lamborghini, law, Lego, London Review of Books, Lucire, Marcello Gandini, marketing, media, Nissan, parody, politics, Red China, Renault, retro, RTL, science fiction, Scotland, Switzerland, technology, toy, trade mark, Triumph, TV, Twitter, typography, UK, USA, Volkswagen Posted in cars, China, culture, design, gallery, Hong Kong, humour, interests, marketing, media, politics, TV, UK, USA | No Comments »
02.09.2021
Here are September 2021âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month. It sure beats having a Pinterest.
Sources
The 2016 Dodge Neon sold in México. More at Autocade.
IKCO Peugeot 207. More at Autocade.
Double standards in New Zealand media, reposted from Twitter.
The cover of the novelization of Once Upon a Time in Hollywood. Nice work on the use of Americana, which does take me back to the period, but I’m not convinced by this cut of Italian Old Style. I just don’t remember it being used that much.
Daktariâs Cheryl Miller as the new Dodge model, in her second year, promoting the 1971 Dodge Demon. This was a 1960s idea that was being carried over with minor tweaks into the new decade, and it didn’t work quite as well as the earlier Joan Parker ‘Dodge Fever’ advertisements (also shown here in this gallery).
House Beautiful cover, January 1970, before all the garishness of the decade really hit. This is still a clean, nicely designed cover. I looked at some from the years that followed on House Beautifulâs website, and they never hit this graphic design high mark again.
That’s the Car and Driver cover for my birth month? How disappointing, a Colonnade Chevrolet Monte Carlo.
French typesetting, as posted on the typography.guru forums.
Read books, humorous graphic reposted from Twitter.
My reply in the comments at Business Desk, on why it made more sense for me to have run for mayor in 2010 and 2013 than it would in 2022.
Seven years before its launch, Marcello Gandini had already styled the Innocenti Mini. This is his 1967 proposal at Bertone.
JAC Jiayue A5. More at Autocade.
Phil McCann reporting for the BBC, reposted from Twitter.
Car and Driver February 1970 cover. As a concept, this could still work.
Tags: 1960s, 1967, 1968, 1970, 1970s, 1971, 1972, 1974, 2010s, 2015, 2016, 2019, 2021, actress, Aotearoa, BBC, Bertone, book, Brexit, British Leyland, Business Desk, car, celebrity, Chevrolet, China, Chrysler, Dodge, FCA, Fiat, film, France, GM, graphic design, Hollywood, humour, IKCO, Innocenti, Iran, Italy, JAC, Lamborghini, layout, licensing, magazine, Marcello Gandini, marketing, mayoralty, media, MĂ©xico, modelling, modernism, New Zealand, Peugeot, politics, PSA, publishing, Qatar, racism, retro, Saudi Arabia, Sawahel Aljazeera, Stellantis, technology, The New York Times, Twitter, typography, UK, USA, Wellington, Whanganui-a-Tara Posted in business, cars, China, design, France, gallery, humour, interests, leadership, marketing, media, New Zealand, politics, publishing, technology, typography, UK, USA, Wellington | No Comments »
02.07.2021
Here are July 2021âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Sources
Star Trek: 1999 reposted from Alex on NewTumbl. Didn’t Star Trek and Space: 1999 share a producer?
Publicity shot for French actress Manon Azem, from Section de recherches.
Charlie Chaplin got there first with this meme. Reposted from Twitter.
I realize the history page in Lucire KSA for July 2021 suggests that you need a four-letter surname to work for Lucire.
The 1981 Morris Ital two-doorâsold only as a low-spec 1·3 for export. Reposted from the Car Factoids on Twitter.
Ford Capri 1300 double-page spread, reposted from the Car Factoids on Twitter.
Alexa Breit photographed by Felix Graf, reposted from Instagram.
South America relief map, reposted from Twitter.
From the Alarm fĂŒr Cobra 11: die Autobahnpolizei episode ‘Abflug’, to air July 29, 2021. RTL publicity photo.
Lucireâs Festival de Cannes coverage can be found here. Photo courtesy L’OrĂ©al Paris.
Last of the Ford Vedette wagons, as the Simca Jangada in Brazil, for the 1967 model year. The facelift later that year saw to the wagon’s demise.
Ford Consul advertisement in Germany, announcing the 17M’s successor. Interesting that the fastback, so often referred to as a coupĂ©, is captioned as a two-door saloon, even though Ford did launch a “standard” two-door. More on the Consul in Autocade here. Image from the Car Factoids on Twitter.
Tags: 1910s, 1960s, 1966, 1967, 1970s, 1972, 1980s, 1981, 2010s, 2020, 2021, actor, actress, advertisement, advertising, Alarm fĂŒr Cobra 11: die Autobahnpolizei, BL, Brazil, Cannes, car, cartography, celebrity, Charlie Chaplin, China, Chrysler, COVID-19, culture, electric cars, Facebook, film, Ford, France, Geely, Germany, history, humour, Lucire, Lucire KSA, media, Mercedes-Benz, modelling, newspaper, parody, popular culture, privacy, publishing, retro, RTL, South America, Sweden, TV, Twitter, UK, USA, Volvo Posted in cars, China, culture, design, France, gallery, humour, internet, marketing, New Zealand, publishing, Sweden, technology, TV, UK, USA | No Comments »
05.03.2021
All galleries can be seen through the ‘Gallery’ link in the header, or click here (especially if you’re on a mobile device). I append to this entry through the month.
Sources
Ford Taunus by Otosan, 1992: more at Autocade.
Tipalet advertisement, sourced from Twitter. Based on what my parents told me, this wouldnât have appealed even then!
Fiat Ritmo Diesel, Tweeted by Darragh McKenna.
Emory University letter, Tweeted by HaĂŻtian Creative.
The Jaguar XJ-S was first marketed as the S-type in the USâmore at this Tweet from the Car Factoids. More on the XJ-S here on Autocade.
Bree Kleintop models Diff Charitable Eyewear, shared on Instagram.
Alisia Ludwig photographed by Peter MĂŒller, from Instagram.
The Daily Campus, February 19, 2021, and Metropolitan Police newspaper quote, sourced from Twitter.
Ford Cortina Mk II 1600E two-door, one of 2,563 made for export only. Source: the Car Factoids on Twitter.
Alisia Ludwig photographed by Weniamin Schmidt, shared on Instagram.
Ford Cortina Mk II 1600E advertisement, sourced from Twitter.
Morris 2200 HL advertisement: more on the car at Autocade.
More on the Dodge Charger L-body at Autocade.
More on the Samsung XM3, also at Autocade.
Tags: 1950s, 1959, 1960s, 1970s, 1975, 1976, 1980s, 1982, 1990s, 1992, 2019, 2020, 2021, advertising, Autocade, British Leyland, car, Chrysler, Dodge, error, Fiat, Ford, Germany, Instagram, Italy, Jaguar, Korea, marketing, media, modelling, newspaper, Otosan, racism, Renault, retro, Samsung, Turkey, UK, USA Posted in business, cars, culture, gallery, marketing, UK, USA | No Comments »
08.02.2021
Finally, let’s begin the February 2021 gallery!
All galleries can be seen through the ‘Gallery’ link in the header, or click here (especially if you’re on a mobile device). I append to this entry through the month.
Sources
Katharina Mazepa for Guess, more information here.
Financial Times clipping from Twitter.
Year of the Ox wallpaper from Meizu.
American English cartoon via Twitter.
Doctor WhoâLife on Mars cartoon, from Pinterest.
Dr Ashley Bloomfield briefing with closed captioning, found on Twitter.
South African version of the Opel Commodore C: more at Autocade.
ChryslerâSimca 1307 and 1308 illustrations: more on the car at Autocade.
Tags: 1970, 1970s, 1971, 1980s, 1983, 2000s, 2008, 2016, 2021, actress, Amsterdam, Aotearoa, art, Brexit, car, cars, celebrity, China, Chrysler, DS, fashion, Financial Times, Fujitsu, GM, humour, illustration, ITC, Japan, London, Lucire, marketing, media, Meizu, modelling, New Year, New Zealand, newspaper, Opel, politics, PSA, retro, Simca, South Africa, Stellantis, technology, The Persuaders, TV, Twitter, UK, USA, Wellington, Whanganui-a-Tara Posted in cars, China, gallery, humour, media, New Zealand, politics, publishing, technology, TV, UK, Wellington | No Comments »
23.01.2020

Stuart Cowley for Lucire
I havenât spoken to Holden New Zealand to see if weâre following suit, but as far as Australiaâs concerned, 2020 will be the final year for the Astra and Commodore, as Holden transitions to selling only trucks (utes) and SUVs.
Here we are, with its most competitive C- and D-segment models for a long time, and Holden decides to abandon them.
New Zealand did briefly chart its own course recently with the Holden Spark, which it secured supply for even after its cancellation in Australia, but it’s unlikely to depart from what’s happening in Australia.
Beyond the obvious question of âWhat will the cops drive now?â itâs a sad development for a brand thatâs been part of the Australasian motoring landscape for decades, even before 1948 if you count the Holden coachbuilt bodies before the war.
Holden points to the rise in truck and SUV sales and the decline in passenger car ones, and, unlike Ford, it canât blame a lack of marketing for themâover here, itâs been fairly consistent in promoting each one of its lines.
Over in Australia, Holden sales collapsed when domestic production ended, but in New Zealand, where we have no such allegiance to âBuy Australianâ, I saw some reasonable salesâ figures for the Opel Insignia B-based Commodore. And it is a good car.
The chief reason, I imagine, is that after GM sold Opel to PSA, which seeks now to merge with FCA, it didnât really want to buy cars off a competitor. And PSA really didnât want to be paying royalties off each car it sold back to GM. Basically, the supply chain ainât what it used to be.
By 2021, PSA will launch a new Astra based on a platform to be shared with the third-generation Peugeot 308, and Insignia Bâs days are numbered, too, as it transitions that to a PSA platform (if PSA doesnât just cancel it altogether). GM would earn nothing from this 2021 model, so there would be no point going forth with it.
GM has also killed off the Cruze in Korea, the US and MĂ©xico, leaving Argentina the only country that still makes it, so it wasnât as though it had anything else in the C-segment that it could bring in to Australasia. Many of its Chinese-market models are on the GEM platform, regarded as too basic for our needs, and there seemed to be little point to getting them complied with our standards or having them engineered for right-hand drive. Basically, there isnât an alternative.
This frankly strikes me as all a bit defeatist, not unlike Fordâs decision to kill off all passenger car lines (bar Mustang) in the US a few years ago.
Toyota will have you know that the C- (Corolla) and D- (Camry) segments are doing quite well for them, and they are quite happy to pick up some conquest sales from the Americans.
Iâm not sure if âWeâre not doing that well there. Oh well, letâs give up,â is much of an attitude to adopt when certain segments could reignite as consumer tastes shift. And if one really wanted to competeâif there was a willâthen one could.
What I fear is that GM isnât Mystic Meg and even though my previous post was in jest, there is a serious point to it: people might wake up to the big frontal areas and poor aerodynamics and high centres of gravity and general irrelevance and inefficiency of the SUV for everyday use. I mean, I still canât reconcile people complaining that petrol prices are too high while sitting in a stationary SUV with the engine on awaiting someone, anyone, to leave a spot so they can park right outside the shop they wish to go to. While claiming they are concerned about the planet. I have a C-segment car because I do think petrol is expensive. And even if you had an electric-powered SUV, youâre still affected by the laws of physics and your charge wonât go as far if the aerodynamics are poor. I thought we got all these lessons in the 1970s and 1980s.
Just as I warned that killing Plymouth was a mistake for DaimlerChryslerâbecause recessions can come and people want budget brandsâI question whether becoming the vendor of âAustraliaâs own truckâ is a smart tactic. There are some segments that have a base level of demand, or so I thought.
Of course, this leaves PSA to do the inevitable: launch Opel as a brand in this part of the world.
Opel CEO Michael Lohscheller said as much when PSA bought the firm, and while his eyes were probably on China, they could apply equally here.
I realize Opel flopped in Australia when an attempt was made a few years ago, but unlike Australia, Opel has a reasonable history here, with its Kadett GSis and a full line of Vectra As sold in the 1980s and 1990s. Kiwis know that the Opel Vectra and Holden Vectra are part of the same lineage. And I have to wonder if the brand, with its German heritage, would do well here.
Imagine the scenario where Opel launches here in 2022 with not just Astra and Insignia (because Kiwis love their D-segment wagons, unlike the UK), but with the Crossland X and Grandland X as well.
Theyâd have the goodwill of the Astra name (just as GM predicted), and there may be enough Kiwis who have positive impressions of their Vectra As. Even our family one sold recently to a South Islander after my friend, who bought it off me, decided to part ways with it. Mechanics still think highly of the Family II units those cars had.
And somehow, I think being independent of GM is a good thing in this caseâno conflict of interest, no wondering whether Mokka might cannibalize Trax, resulting in stunted marketing.
The new design language is looking sharp and I think it would find favour among New Zealanders who are currently buying Volkswagens and Ć kodas. Theyâd also be a darn sight more reliable, too.
If youâre thinking the market is too crowded, remember VW didnât think so when it determined SEAT could have another crack in the late 2010s.
I canât be alone in thinking thisâcertainly Australian media were speculating if Inchcape could bring Opel in to their country this time last year. Whoâll take it on?
Tags: 2020, 2020s, Aotearoa, Australia, car, car industry, Chrysler, FCA, Fiat, GM, Holden, marketing, New Zealand, Opel, Peugeot, PSA Posted in business, cars, marketing, New Zealand, USA | No Comments »
01.11.2019

Companies in FCA’s and PSA’s histories did once produce the Plymouth Horizon, so historically there is some precedent to a trans-Atlantic arrangementânot to mention the type 220 and 179 minivans and the commercial vehicles currently in PSA’s and Fiat’s ranges.
This is a few days old, but it’s nice to know that these hurriedly written thoughts on a private Facebook group reflected what I read a day later in the automotive press.

Copied and pasted from the above (and yes, I know it should be e-208):
I read that as well, Jonathan. Elkann would be chairman and Tavares the CEO. I guess Fiat had to move on from talking with Renault while they have their internal squabbles. While some praise Marchionne, I thought it was foolish to let the less profitable marques suffer as he didâthe global economy doesnât stay buoyant all the time and at some point not everyone will want a hotted-up Alfa or Maserati. Especially as there seems to be no cohesive platform strategy. I think Fiat realizes the shambles itâs actually in despite what the share price says. There is some sense to have PSA platforms underpin a lot of Fiats (letâs face it, very little of the Fiat range is on a Fiat platformâthere are GM, Mitsubishi, Mazda, Ford and PSA bitsâand the old Grande Punto platform can only go so far), but the more premium marques will still have to have unique platforms.
Fiat really needs to do some rationalization of its own before approaching others but my sense is that itâs gone too far down this road and has no investment in either next-generation B- (Jeep Renegade) or C-platforms (Giulietta) where a lot of European sales will still lie. Its only real prize here is Jeep.
Tavares will be able to slash a great deal and Europe could look good quite quickly, but I doubt anyone has any focus on the US side of things other than Jeep. PSA has some limited experience in South America but it wonât be able to integrate that as easily. And neither has any real strength in China despite being early entrants, with, again, Jeep being the exception. (Peugeot, DS and CitroĂ«n are struggling in China.)
He had claimed that PSA was looking at some sort of alternative retail model for the US, but it also seemed a bit far off.
If this happens, I think Tavares will âdo a Talbotâ on anything Fiat-related in Europe, eventually killing the Fiat marque (with maybe just a 208e-based 500 remaining), and keep Alfa Romeo, Maserati and Jeep. Chrysler will remain with the Pacifica, Dodge might still have the Durango, but everything else would get the chop unless they consider bringing in a rebadged 508. Ram and Fiat Profissional will stay as separate entities. Fiat do Brasil will get some PSA tech. Then there might be some logic to what is left but I still feel Fiat has to get itself in order first.
On reflection, maybe I was a little harsh on Sergio, as ignoring the mass-market brands has left FCA, with a portfolio of specialist and premium ones, a reasonably good fit for an organization that has the opposite set of strengths.
One question remains: which is the cheap brand, the Plymouth, here? You can’t always go premium: sooner or later, economies weaken and people will want something entry-level. There may be wisdom to retaining Fiat in some shape or form. One more 108 variant can’t hurt âŠ
Anyone notice a pattern here? That any company that owns Jeep eventually diminishes its own brand. Willys, Kaiser, AMC, Chrysler, and Fiat are either dead or no longer the forces they once were. Renault managed a controlling interest in AMC with 46·4 per cent in 1982, but that was bought by Chrysler five years later. At some stage, we must tire of these massive vehicles, and already there’s a suggestion that, in the US at least, nonconformist younger buyers are eyeing up sedans. Great if you’re Nissan in the US (and China), not so much if you’re Ford.
Tags: 2019, Alfa Romeo, branding, Brazil, business, car industry, cars, Chrysler, CitroĂ«n, Dodge, DS, Europe, FCA, Fiat, France, history, Italy, Jeep, Maserati, merger, Mopar, Peugeot, Plymouth, PSA, USA Posted in business, cars, China, France, USA | No Comments »
03.07.2019

The car Lee Iacocca will be remembered for, the 1965 Ford Mustang on the right.
Before I found out about Lee Iacoccaâs passing, on the same day I Tweeted about one of the cars he was behind when he was president of Ford: the 1975 US Granada. Basically, Iacocca understood that Americans wanted style. That really was at the core of his thinking. Itâs also why the Granadaâreally a warmed-over, restyled Falcon that had its roots in the late 1950sâwas always compared to Mercedes-Benz models. It was a mass-market American pastiche of the German car, with the same size. It had a grille and hood ornament. But it was frightfully slow, underpowered, and heavy, one of the most inefficient cars that Americans could buy.
Itâs the antithesis of the Mustang, which Iacocca arguably spearheaded, though in his autobiography, he noted that so many people claimed to be the father of the Mustang that he didnât want to be seen with the mother (or words to that effectâthe bookâs next to my partner whoâs already gone to sleep as I write).
That was a stylish car, too. It was a Falcon-based coupĂ©. But it could be specified with the right power to match its looks, and it was priced and marketed brilliantly. Ford hit a home run, and Iacoccaâs reputation as a car industry guru was sealed.
He was also the man who came up with the idea for the Lincoln Continental Mark III. No, not the 1950s one (which technically wasn’t a Lincoln), the one that came out in the 1960s (Ford didnât really follow a sequential numbering systemâremember it went Mark, Mark II, III, IV, V, III, IV, V, VI, VII, VIII). The idea: stick a Rolls-Royce grille on a Thunderbird. It beat the Cadillac Eldorado, and Iacocca finished the â60s on a high.
I felt that history hadnât been kind to the Mustang II, which also came out under Iacoccaâs watch. The fact was it was a salesâ hit, at a time when Detroit was reeling from the 1973 fuel crisis. No V8s initially, which in the 21st century looks like a misstep; in 1974 it would have looked smart. Growing up, we didnât think the II was as bad as history remembers.
But the US range was, in some ways, lazy. GM was downsizing but Iacocca noted that people were still buying big cars. To give the impression of downsizing, Ford just renamed the Torino the LTD II. Look, itâs a smaller LTD! Not really: here was yet another car on old tech with another pastiche luxury-car grille.
When Iacocca was fired from Ford, he went to Chrysler, and pulled off his greatest salesâ job yet: to secure loan guarantees from the Carter administration and turn the company around with a range of modern, front-wheel-drive cars. The K-car, and its derivatives, were a demonstration of great platform-sharing. He noted in his autobiography that Chrysler even worked out a way to shave a tiny amount from the length to fit more Ks on a railroad car. And Iacoccaâs penchant for style re-emerged: not long after the original Plymouth Reliant and Dodge Aries, there were fancied up Chrysler LeBarons, and a woody wagon, then a convertible, the first factory US one since the 1976 Cadillac Eldorado. Most importantly, Chrysler got the T-115 minivans on sale before Renault got its Espace out, though after Nissan launched the first MPV, the smaller Prairie. Nevertheless, the minivan was an efficient family vehicle, and changed the face of motoring. Iacocca was right when he believed people want style, because itâs the SUV that has succeeded the MPV and minivan. SUVs are hardly efficient in most circumstances, but here we are in 2019, with minivan sales projected to fall, though Chrysler has managed to stay the market leader in its own country.
Chrysler paid back its loans years early, and it was under Iacocca that the company acquired American Motors Corp., getting the Jeep brand (the real prize) in the process. And itâs thanks to François Castaing and others who came across from AMC that Chrysler wound up with its LH sedans, the âcab-forwardâ models that proved to be one of the companyâs hits in the 1990s.
While having saved Chrysler, it was burdened with acquisitions, and in Iacoccaâs final full year as Chairman Lee, the company posted a $795 million loss, with the recession partly to blame. The press joked that LH stood for Last Hope.
Itâs an incredible record, with some amazing hits. They do outnumber the duds. But what really mars it is an incident of sexual harassment I learned some years ago that never appears in the official biographies. Now, I donât have a sworn affidavit, so you can treat this as hearsay. But until I heard that from a good friendâthe woman who was harassedâIacocca was a personal hero of mine. I bought the autobiography. I could forgive the financial disgrace Chrysler was in for 1991âone year out of nearly a dozen isnât a bad run, even though the writing was on the wall when so much money was spent on acquisitions, hurting working capital.
I know, his daughters and their kids wonât appreciate what I just said. That it’s wrong to speak ill of the dead, especially when they can’t answer back. You could say that that was the era he was from, in an industry steeped in male privilegeâhis boss at Ford, Henry the second, was carrying on an affair behind his wifeâs back. You might say that one incident that I know of shouldnât mar this incredible business record. He has left his mark on history. Itâs just when it happens to one of your own friends that itâs closer to home, and itâs hard for me to offer the effortless praise I would normally have done if not for that knowledge.
Tags: 1960s, 1970s, 1980s, 1990s, business, capitalism, car industry, cars, Chrysler, culture, finance, Ford, history, Lee Iacocca, obituary, sexual harassment, style, USA Posted in business, cars, culture, leadership, marketing, USA | No Comments »
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