Posts tagged ‘2012’


Cream cheese bagels make them angry

25.06.2021

When I was in NYC in the summer of 2001, I stood at a Lower Manhattan bakery trying to order a cream cheese bagel for a friend of mine. The proprietor was busy making something. After close to five minutes’ waiting the counter, I asked if I could be served. His response: ‘You want to fight me?’ My sense is that cream cheese bagels have upset Americans for decades. This is merely part of the trend.

   Note: I am not sure if the words cream and cheese mean the same thing there.

Poking around the bowels of Facebook, I found this. Apparently I had invited some contacts to join Facebook. It’s probably time to delete them, since they were smart enough not to respond.

   I’ve no desire to allow them to create shadow profiles, because of something I did in 2007–8 before I knew shadow profiles even existed. Luckily I do not have Messenger, though I believe I briefly downloaded it in 2012 before deleting it soon after. I must have been careful to not let it import any contacts.

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Nine years of promoting DuckDuckGo in Lucire

20.06.2021


Promoting DuckDuckGo: ‘Glancing back’ in Lucire KSA, June 2021.

For some time now, in every print issue of Lucire, and Lucire KSA, there is a mention of search engine DuckDuckGo. But I wasn’t sure how long we had been doing this, till I checked tonight. We started referencing DuckDuckGo in 2012, on our history page, where we look back at what we wrote 15, 10 and 5 years ago. What we do is feed in the year and Lucire, and let the search engine do the rest. It might not have Google’s might, but in my book it deserves considerably more loyalty, and all the help we can give.

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June 2021 gallery

01.06.2021

Here are June 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.

 
Sources
The Guardian letter, from Twitter.
   Ford Cortina Mk II pick-up made by Hyundai, referred by 강동우 on Twitter.
   Ikea water, reposted from Twitter.
   Alexa launch, reposted from Twitter.
   Protest Sportswear’s women’s range for spring–summer 2021. Read more at Lucire.
   Collusion between Google and Facebook, from Bob Hoffman’s The Ad Contrarian newsletter.
   Ford Falcon ESP limited edition—a familiar image to those of us who read Australian car magazines in the early 1980s. More on the Ford Falcon (XD) at Autocade.
   This was the famous advertisement for the 1965 Ford Mustang, for its début in April 1964 at the World’s Fair in New York. It was mentioned in Lee Iacocca’s autobiography, but I had not seen it till 2020.
   Dido Harding work history, shared by James O’Brien on Twitter, possibly from The Eye.

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Branding ourselves in the 2020s: a revamp for JY&A Consulting’s website, jya.co

05.02.2021

Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for it—it was important to get her feedback precisely because she isn’t in the industry, and I could then include people who might be looking to start a new venture while working from home among potential clients.
   Publishing and fonts aside, it was branding that I’m formally trained in, other than law, and since we started, I’ve worked with a number of wonderful colleagues from around the world as my “A team” in this sector. When I started redoing the site, and getting a few logos for the home page, I remembered a few of the old clients whose brands I had worked on. There are a select few, too, that I’m never allowed to mention, or even hint at. C’est la vie.
   There are still areas to play with (such as mobile optimization)—no new website is a fait accompli on day one—and things I need to check with colleagues, but by and large what appears there is the look I want for 2021. And here’s the most compelling reason for doing the update: the old site dated from 2012.
   It was just one of those things: if work’s ticking along, then do you need to redo the site? But as we started a new decade, the old site looked like a relic. Twenty twelve was a long time ago: it was the year we were worried that the Mayans were right and their calendar ran out (the biggest doomsday prediction since Y2K?); that some Americans thought that Mitt Romney would be too right-wing for their country as he went up against Barack Obama—who said same-sex marriage should be legal that year—in their presidential election; and Prince Harry, the party animal version, was stripping in Las Vegas.
   It was designed when we still didn’t want to scroll down a web page, when cellphones weren’t the main tool to browse web pages with, and we filled it up with smart information, because we figured the people who’d hire us wanted as much depth as we could reasonably show off on a site. We even had a Javascript slider animation on the home page, images fading into others, showing the work we had done.
   Times have changed. A lot of what we can offer, we could express more succinctly. People seem to want greater simplicity on websites. We can have taller pages because scrolling is normal. As a trend, websites seem to have bigger type to accommodate browsing on smaller devices (having said that, every time we look at doing mobile versions of sites, as we did in the early 2000s, new technology came along to render them obsolete)—all while print magazines seem to have shrunk their body type! And we may as well show off, like so many others, that we’ve appeared in The New York Times and CNN—places where I’ve been quoted as a brand guy and not the publisher of Lucire.
   But, most importantly, we took a market orientation to the website: it wasn’t developed to show off what we thought was important, but what a customer might think is important.
   The old headings—‘Humanistic branding and CSR’, ‘Branding and the law’ (the pages are still there, but unlinked from the main site)—might show why we’re different, but they’re not necessarily the reasons people might come to hire us. They still can—but we do heaps of other stuff, too.
   I might love that photo of me with the Medinge Group at la Sorbonne–CELSA, but I’m betting the majority of customers will ask, ‘Who cares?’ or ‘How does this impact on my work?’
   As consumer requirements change, I’m sure we’ll have pages from today that seem irrelevant, in which case we’ll have to get on to changing them as soon as possible, rather than wait nine years.
   Looking back over the years, the brand consulting site has had quite a few iterations on the web. While I still have all these files offline, it was quicker to look at the Internet Archive, discovering an early incarnation in 1997 that was, looking back now, lacking. But some of our lessons in print were adopted—people once thought our ability to bring in a print æsthetic was one of our skills—and that helped it look reasonably smart in a late 1990s context, especially with some of the limited software we had.

   The next version of the site is from the early 2000s, and at this point, the website’s design was based around our offline collateral, including our customer report documents, which used big blocks of colour. The Archive.org example I took was from 2003, but the look may have débuted in 2001. Note that the screen wouldn’t have been as wide as a modern computer’s, so the text wouldn’t have been in columns as wide as the ones in the illustration. Browsers also had margins built in.

   We really did keep this till 2012, with updates to the news items, as far as I can make out—it looks like 2021 wasn’t the first time I left things untouched for so long. But it got us work. In 2012, I thought I was so smart doing the table in the top menu, and you didn’t need to scroll. And this incarnation probably got us less work.

   There’s still a lot of satisfaction knowing that you’ve coded your own site, and not relied on Wordpress or Wix. Being your own client has its advantages in terms of evolving the site and figuring out where everything goes. It’s not perfect but there’s little errant code here; everything’s used to get that page appearing on the site, and hopefully you all enjoy the browsing experience. At least it’s no longer stuck in the early 2010s and hopefully makes it clearer about what we do. Your feedback, especially around the suitability of our offerings, is very welcome.

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Posted in business, design, internet, marketing, New Zealand, technology, Wellington | 2 Comments »


Life inside Google—an ex-Googler airs the dirty laundry

19.10.2018

In amongst all the political fallout of the National Party this week—what I’m dubbing (and hashtagging) ‘caught in the Rossfire’—was a series (well, over 100) Tweets from Morgan Knutson, a designer who once worked for Google. Unlike most Googlers, especially the cult-like ones who refuse to help when you point out a fault with Google, Knutson decided he would be candid and talk about his experience. And it isn’t pretty. Start here:

Or, if you prefer, head to the Twitter page itself, or this Threader thread.
   As anyone who follows this blog knows, I’ve long suspected things to be pretty unhealthy within Google, and it turns out that it’s even worse than I expected.
   A few take-outs: (a) some of the people who work there have no technical or design experience (explains a lot); (b) there’s a load of internal politics; (c) the culture is horrible but money buys a lot of silence.
   Knutson claims to have received a lot of positive feedback, some in private messaging. His Tweets on the aftermath:

   This, I thought, summed it up better than I could, even though I’ve had a lot more space to do it:

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Happy and glorious

20.04.2016

As one of HM the Queen’s loyal and humble servants, I wish her a happy 90th birthday and include this YouTube video of one of her most memorable moments of recent times. A bit of the ‘Dambusters March’ can’t go wrong, either. It shows the Queen to have a particularly good sense of humour.

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Why I ran

24.04.2014

In two elections, I told people some blarney on why I decided to run.
   In 2010: ‘I was working at Lew’s Diner and this guy had been picked on. I told him, “Stand tall, boy, show some respect for yourself. Do you think I’m going to spend the rest of my life in this slop house? No, sir, I’m going to night school. I’m going to make something of myself.” Some weird guy sitting next to him in a life preserver chimes up, points and me, and says, “That’s right, he’s going to be Mayor!” And that’s when I got the idea. Mr Carruthers did say, “A coloured mayor, that’ll be the day,” but it didn’t deter me.’

jenna-louise-coleman-clara-oswin

   In 2013: ‘I was wondering whether to stand again and decided to chill out and watch Doctor Who. In that episode, Jenna Coleman turns to the screen and says directly to me, “Run, you clever boy, and remember.” So I did.’
   You have to admit these are better answers than the stock politicians’ ones.
   With that, ladies and gentlemen, have a blessed Anzac Day.

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Calculating 2012’s top selling car: Focus or Corolla?

20.04.2013

I see that Toyota is upset that R. L. Polk named the Ford Focus the top-selling car in the world for 2012. Motor Trend has since reported the story as Polk naming the Focus as the top selling ‘nameplate’, but that hasn’t stopped Toyota from throwing a wobbly.
   I can’t locate the Polk report on its website, but maybe it’s a fair call for Toyota. Bloomberg Businessweek says that the Matrix and Auris could be counted, bumping Toyota’s numbers, since they are all Corolla-based.
   Ford fans, however, can say that the C-Max and Grand C-Max should form part of the total.
   I’m certain that Polk would have counted the current Japanese Corollas, the E160 model, into its total, but these have a different platform altogether—they are, in fact, on the Vitz (Yaris) platform, but they were released in 2012. If we’re to take Toyota’s argument about cars on the same platform, then we need to subtract all its E160 Japanese sales from Polk’s total and they should be grouped with the Vitz.
   Since I can’t find the methodology, then the jury is still out, but Toyota, of all companies, should know the nameplate argument well. It has, after all, sold very different Corollas in different parts of the world, even when we look at the previous generation. Many Asian markets had a narrower model, 1,700 mm wide, while countries like the US, Australia and New Zealand received a much wider one. However, calling them all Corolla beefs up the total. Surely it can’t get upset at Ford actually selling a single car these days as the Focus, unlike the situation in the 2000s when the US and Canada had an older-platform one compared to the rest of the world?
   Perhaps the people at the Best Selling Cars Blog have it right instead. I’ve talked to these guys about their methodology, and they typically group identical cars together (e.g. the Buick Excelle XT is counted in the Opel Astra J total, since they are the same car). There, Toyota is top dog, and the publication acknowledges that it counts Auris and Matrix (and Rumion, but at Autocade, we catalogue that as Corolla Rumion). It also counts older Corollas still being built in places such as China (BSCB notes that it includes ‘Corolla IX, X, XI and Altis’), which I think should be allowed, since they were developed as Corollas. All Corolla variants total 1,097,132 versus 1,036,683 for the Ford Focus. They do, however, count the C-Max separately (130,036), but at least that’s clear from their stats.
   So, if we were to use comparable methodologies and allow the minivan spinoffs to be counted for both ranges, then that should show the following:

Ford Focus, plus C-Max: 1,166,719
Toyota Corolla, including Auris, Matrix and Rumion, the E160 variants based on the smaller Vitz, and all older generations still in production: 1,097,132

   My impression, based only on these online data, is that Ford is on top, and the only way for Toyota to get a higher number is to count the clones in China that it officially disapproves of: the BYD F3, the BYD Surui, and the Geely Vision.
   Another spot of news today, closer to home for me: Autocade has crossed the 3,000,000 views’ mark. My thanks to all netizens for their browsing and for making it part of their online automotive resources. Good to know many of you come to a Kiwi site—indeed, a Wellington one—to get your global car info.

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Posted in branding, business, cars, media, USA | 1 Comment »


Another milestone: Autocade reaches 2,000 models

30.12.2012

The last few times Autocade reached a milestone, I blogged about it, and since this one is a bit of a Duesy, it deserves to be recorded.
   The car cyclopædia has reached 2,000 models, with the Opel Kadett D getting us there.
   It also passed 2½ million page views during December—I noticed it was about to cross 2 million back in March 2012. Not huge numbers if you break it down per day, but for something that was meant to be a hobby site, it’s not too bad. I also notice that it gets cited in Wikipedia from time to time.
   The history has been noted here before, especially when I first started it in 2008. It was meant to be an editable wiki, but, sadly, in 2011, the bots became too uncontrollable, and I made the decision to lock down the registration process. A small handful of people—I count four, including myself—have contributed to the site with content and programming, among them Keith Adams of AROnline and Peter Jobes. A fourth contributor, whose name I have forgotten, provided some early info on Indian cars.
   It’s still a bit light on American cars, mostly due to the issues of converting from cubic inches. Some of my references aren’t that accurate on this for the same reason, and I want to make sure that everything’s correct before it’s published. Most US sites just record cubic capacity in litres when metric measures are given, and we need to be more accurate. But we will get there.
   Of course, over the years, we have recorded some oddball cars. So, as I did for its fourth birthday, here is a selection. My thanks to Keith and Pete, and to all our readers.
   And since I blog less these days—Facebook (including the fan page), Twitter, Instagram, Tumblr and the rest seem to take more of my attention—I imagine this is my last entry for 2012. Have a wonderful 2013, everyone!

Rambler by Renault: after Renault bought IKA’s operations in Argentina in the mid-1970s, it inherited a design based on the Rambler American.

Image:Renault_Torino.jpgRenault Torino. 1975–81 (prod. 100,000 approx. all versions). 4-door sedan, 2-door coupé. F/R, 2962, 3770 cm³ (6 cyl. OHC). Continuation of Rambler American (1964–9)-based IKA Torino, rebadged Renault after it took over IKA in 1975. Facelift in 1978. Very subtle changes thereafter, with Renault logo eventually displacing the Torino prancing horse. Two versions at the end of its run, the Grand Routier sedan and ZX coupé. A planned, more modern successor never saw the light of day.

Ford by Chrysler: Simca took over Ford’s operations in France in the 1950s, and the model it inherited, the Vedette, stayed in production long enough in Brazil for Chrysler to put its own badges on it when it bought Simca out.

Image:Chrysler_Esplanada.jpgChrysler Esplanada. 1967–9 (prod. unknown). 4-door sedan. F/R, 2505 cm³ (V8 OHV). As with Regente, rebadged when Chrysler took over Simca Brasil. Power reduced to 130 PS; comments for Regente apply here, with the principal outward difference being Esplanada’s higher trim level. Slightly more powerful engine.

Chrysler by Volkswagen: this one is perhaps better known. Chrysler found itself in such a mess by the end of the 1970s that it sold its Brazilian operations to Volkswagen, which eventually rebadged the local edition of the Hillman Avenger.

Image:1991_Volkswagen_1500.jpgVolkswagen 1500/Volkswagen 1500M. 1982–91 (prod. 262,668 all versions). 4-door sedan, 5-door wagon. F/R, 1498, 1798 cm³ (4 cyl. OHV). Facelifted version of Dodge 1500, itself an Argentine version of the Hillman Avenger. Had a good history as a Dodge in the 1970s, and sold on that goodwill as well as robustness; but largely seen as an economy model for VW in the 1980s. Five-speed gearbox from 1988, with air conditioning on more models.

Volkswagen by Ford: as part of the Autolatina JV in Brazil, Volkswagen and Ford rebadged each other’s models. A similar experiment was happening in Australia between Ford and Nissan, and Toyota and Holden, around this time.

Image:Ford_Versailles.jpgFord Versailles (B2). 1991–6 (prod. unknown). 2- and 4-door sedan, 3- and 5-door wagon. F/F, 1781, 1984 cm³ (4 cyl. OHC). Volkswagen Santana (B2) with redone front and rear ends, and addition of two-door sedan and three-door wagon. Part of the Autolatina tie-up in South America between Ford and VW, replacing Corcel-based Del Rey. No different to Volkswagens in that market, with same engines. Wagons called Royale, but five-door only added in 1995. Fairly refined by early 1980s’ standards but ageing by time of launch, though better than Del Rey.

While we’re looking at South America, the Aero-Willys probably deserves a mention. Autocade doesn’t have the Ford-badged versions there yet, but it will in due course. Thanks also to acquisitions, Ford wound up with Willys in Brazil, and built a Brooks Stevens-penned design till it was replaced by its own Maverick in the 1970s. Here is that car, with an old platform, but more modern (compared to the 1950s’ version) styling.

Image:1963_Aero_Willys.jpgAero Willys 2600 (213). 1963–8 (prod. unknown). 4-door sedan. F/R, 2638 cm³ (6 cyl. OHV). Rebodied Aero, considered one of the first all-Brazilian cars, originally shown at the Paris Salon the year before. US platform as before, and modern styling by Brooks Stevens, but this shape was unique to Brazil. Engine now with 110 hp. Rear end altered in 1965, and spun off upmarket Itamaraty model in 1966.

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A look back at 2012: from an Italian Job remake to a royal pregnancy

17.12.2012

Last year, it was quite humorous looking back on 2011 and what appeared on my Tumblr. And since my decade summary in December 2009 was a bit of a hit for some of you, I thought it might be worth a review of the year. In case you thought you missed out on much from the other blog, don’t fret.

January
   My friend Rachel Russell arrives in London. She writes, ‘Walking around London last night was like being in one of those ’80s “dystopian future” science-fiction movies. Similar to a zombie apocalypse.’
   Lucire blacks out its cover image for SOPA. I say it was like the time Bill Nighy ran headline-only pages in State of Play (the original one, not the Russell Crowe remake). It would affect free speech and the economy, I argued, and urged Americans to act.
   I fly to see Players in India, the remake of the remake of The Italian Job. It’s terrible. Wellington features as itself, but it also doubles unconvincingly for Sydney in some parts.
   The Indian PM has bad news for the economy: GDP growth is forecast to be only 7 per cent this year.

February
   Hustle finishes. It’s the end of an era for silly, one-hour, self-contained, escapist British series. Bring out the Persuaders DVDs. Or Jason King.
   Katy Perry used to be a good Brand.
   The British can now read headlines such as ‘Freddie Starr ate my hamster’ on Sundays now as Rupert Murdoch essentially retitles The News of the World.

March
   Pinterest is buggy. Then it gets redesigned and it looks worse.
   Charlie Brooker asks on 10 O’Clock Live: ‘Do you think [Angelina Jolie]’s annoyed that Joseph Kony has abducted more African children than she has?’
   Some netizens post a picture of Carl Weathers as George Dillon from Predator; others think that’s Joseph Kony.

April
   Westpac débuts advertising which reads, ‘Mind on your money, money on your mind?’ but Snoop Dogg does not shift his accounts there.
   Skyfall buzz begins on my blog.
   The Top Gear boys work on The Sweeney remake and I can’t watch the chase scene without thinking, ‘Turn off the traction control’ in a Borat accent.
   The Avengers débuts at cinemas but Scarlett Johansson is an unconvincing Emma Peel.

May
   Mitt Romney promises ‘A better Amercia’.
   Uh oh: The G. C. This brings back Sir Robert Muldoon’s quotation, ‘New Zealanders who emigrate to Australia raise the IQ of both countries.’
   Fortunately, Bron or Broen, depending on which side the Øresund bridge you hail from, becomes my TV viewing for this month.
   My bad pun day, in response to a friend watching One Direction and Justin Bieber: ‘They seem like nice Bros. I’m not N’Sync with these 5ive New Kids on the Block but I’ll have to Take That as it comes. Never was in to that sort of music when I was younger, being from the East, 17. Part of the West life, I guess. It would be nice if we saw some Backstreet Boys, but they won’t be among the Wanted for viewers.’

June
   As pressure mounts in the Falklands, Sean Lock says in 8 out of 10 Cats, ‘The Falklands: it takes 14 hours to get there and it’s just a rock covered in seagull shit.’
   The Murdoch Press allegedly writes, ‘highlights of his global tour include encounters with Nelson Mandela, an 800-year-old demigod and a dildo collector.’ Why one should use the Oxford comma.
   This lady is pregnant. Or not.

July
   Sue Chetwin of Consumer New Zealand is quoted as saying, ‘It’s marketing 101—[Vodafone New Zealand] seem to breach the rules quite regularly and you’d have to hope that these significant fines are a signal to them that they can’t continue to do that.’ How interesting that I would cite this a few months later.
   Campbell Live runs Miss Universe New Zealand Avianca Böhm’s recordings between her and pageant director Val Lott. Former winners rejoice.
   I Tweet, ‘There is a rumour that the Olympic closing ceremony will feature ‘Yakety Sax’ and a Benny Hill lookalike to chase the torch off-stage.’

August
   Vogue Italia’s legendary Anna Piaggi passes away.
   The Julian Assange case reaches high gear. Michael Moore and Oliver Stone write in The New York Times, ‘If Mr. Assange is extradited to the United States, the consequences will reverberate for years around the world. Mr. Assange is not an American citizen, and none of his actions have taken place on American soil. If the United States can prosecute a journalist in these circumstances, the governments of Russia or China could, by the same logic, demand that foreign reporters anywhere on earth be extradited for violating their laws. The setting of such a precedent should deeply concern everyone, admirers of WikiLeaks or not.’
   My friend John Butler writes, ‘Ten years from now, no cyclists will bother showing up at the Tour de France. It will just be a bunch of lawyers gathering in an air-conditioned building for three weeks seeing who has the most money to blow filing lawsuits and discovery motions and subpœnas.’
   Samsung loses to Apple in a California court after a jury rushes to its decision.

September
   J-Lou means Jenna Louise Coleman and her surprise début in Doctor Who.
   The Sweeney hits cinemas and Britain goes nostalgic.
   USA Today launches its redesign.
   The return of Alarm für Cobra 11 on German TV screens.
   Lucire changes its 404 page to help with locating missing persons.
   Facebook is accused of revealing private messages when in fact most were wall-to-wall ones that everyone had forgotten about.

October
   Some folks are calling Skyfall ‘the best Bond ever’. I don’t agree.
   Ford Mustang fans have a convention in Wellington.
   At Miss Africa Wellington, I say, ‘Unlike another pageant, the judges’ decision is final.’
   The Rt Hon John Key defends his Hollywood studio tour by saying, ‘There’ll always be conspiracy theorists out there but I’m interested in jobs, not people who live in Fantasyland and want to make things up.’
   Hong Kong comes to a head over its identity versus the mainlanders who are coming to the city.
   I mock up a Jack Reacher promotional image:

November
   It’s really hard to turn on ‘Do Not Track’ in Google Chrome (and it does nothing anyway).
   President Barack Obama re-elected for his second term.
   There are no Ford Falcons on sale at Capital City Ford—it really looks like Ford is trying to kill its longest-running passenger car line.

December
   Summer Rayne Oakes’s Extinction now available to the public to view on Vimeo.
   Kate loves Willy, nek minnit, pregnant.
   TV viewers get upset when the Newtown, Conn. shooting cut in to Ellen.

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