On this day of remembrance, some thoughts about my paternal grandfather, the last member of my family to see active service (thank God). Like so many veterans, he did have PTSD after World War II. The eastern theatre took him around China and to Malaya and Singapore. He never talked much about his experiences but […]
Tag: 1940s
From a marketing perspective, the coronation was out of sync
Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
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Modern masculinity doesn’t involve reinventing the wheel
When Douglas Bader recorded in his log book on the aeroplane accident that cost him his legs, he wrote, ‘Bad show’. It was men like Bader, Audie Murphy, Claire Lee Chennault and Douglas MacArthur that my father spoke of as heroes from his childhood. There were plenty more from our own culture but […]
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