Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
Read More… from From a marketing perspective, the coronation was out of sync
Well, folks, here’s someone who’s done the maths. The stats in the last post suggested as much but the sample was so small. Maurice de Kunder at WorldWideWebSize.com has a definitive graph: His methodology is explained at his site. I’d say late May or early June was when I noticed Duck Duck Go […]
Cory Doctorow posted a link to his collection of links at Pluralistic for August 5, 2020. The first one’s heading piqued my interest: ‘Contextual ads can save media’. It’s worth having a read, especially about the BS behind behavioural advertising (i.e. surveillance advertising) and the ‘real-time bidding’ that so many ad networks have been trying […]
I came across an old post of mine on Euston Films remakes, at the time the American version of Widows hit the big screen. My last question, after going through Minder, The Sweeney and Widows reboots, sequels and remakes: ‘Now, who’ll star in a new Van der Valk?’ Since local TV programmers and I […]
Here’s a cautionary tale found by Lucire travel editor Stanley Moss. His words: ‘Photographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. He’d been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, […]
Read More… from Don’t rely on an algorithm to choose your brand ambassadors
In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have. Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Jules Yap, its founder, a cease-and-desist letter after her site […]
I found it very odd that Antiques Roadshow and Mythbusters were nominated for the reality TV category at the Emmy Awards. Based on the vocabulary I grew up with, these are not ‘reality TV’. I doubt many of us over a certain age would think of The Gong Show or New Zealand’s Top Town […]
My friend Gareth Rowson is now review editor for WideWorldMag.com (alongside his design practice). Here is his test of the waterproof Oregon Scientific ATC9K Action Camera, filmed while surfing at Vazon in Guernsey. I thought this was very nicely shot. Less well shot, but significant, is the official video from Saab USA about its […]
Read More… from An ideal surfing camera, and why we love the Saab 9-4X more