From a marketing perspective, the coronation was out of sync

Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]

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Go for it, Harry

Say what you will about Prince Harry making millions from his book and TV appearances. What if it’s to help fund the destruction of one Keith Rupert Murdoch and News Corp., and save the very fabric of democracy itself in the UK? It’s not going to be cheap, but the dude is out for blood. […]

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