Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece. Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]
When I first wrote a satirical look back at the decade, which ran on this blog in December 2009 (on the old Blogger service, as I was helping a friend fight a six-month battle with Google to restore his blog), it was pretty easy to make up little fictions based on reality. This one, covering […]
Read More… from History of the 2010s: a look back at the decade that was
There are some companies that do not realize that we live in a global community. And there are at least two who have done themselves a disservice by referring our account or enquiries to their Australian representative. We left Rackspace in 2013 although, for most of the 11½ years we were with them, […]
Read More… from When referring to your Australian office might not be a smart thing to do