Don’t rely on an algorithm to choose your brand ambassadors

14.03.2020/23.23

Here’s a cautionary tale found by Lucire travel editor Stanley Moss. His words: ‘Photographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. He’d been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, […]

It’s about content, especially when reality is more appealing than reality TV

10.04.2011/01.55

It’s shows like The Apprentice that have kept me away from watching TV. I was surprised to learn, in conversation last week, that TV viewership is up, while print is down. Shows you can’t base too much of what the general public does on your own experience. I estimate my magazine and book […]