From an Automotive News interview with Yves Bonnefort, CEO of DS.
Um, thatâs called a station wagon or estate car, mate.
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My personal blog, started in 2006. No paid or guest posts, no link sales. Posts tagged ‘DS’Give me a break23.01.2020From an Automotive News interview with Yves Bonnefort, CEO of DS. Um, thatâs called a station wagon or estate car, mate. Tags: 2019, 2020, Automotive News, car, car industry, CitroĂ«n, Crain Communications, DS, France, humour, interview, Peugeot, PSA A couple of days before it became official: thoughts on PSA and FCA linking up01.11.2019
This is a few days old, but it’s nice to know that these hurriedly written thoughts on a private Facebook group reflected what I read a day later in the automotive press. Copied and pasted from the above (and yes, I know it should be e-208):
On reflection, maybe I was a little harsh on Sergio, as ignoring the mass-market brands has left FCA, with a portfolio of specialist and premium ones, a reasonably good fit for an organization that has the opposite set of strengths. Anyone notice a pattern here? That any company that owns Jeep eventually diminishes its own brand. Willys, Kaiser, AMC, Chrysler, and Fiat are either dead or no longer the forces they once were. Renault managed a controlling interest in AMC with 46·4 per cent in 1982, but that was bought by Chrysler five years later. At some stage, we must tire of these massive vehicles, and already there’s a suggestion that, in the US at least, nonconformist younger buyers are eyeing up sedans. Great if you’re Nissan in the US (and China), not so much if you’re Ford. Tags: 2019, Alfa Romeo, branding, Brazil, business, car industry, cars, Chrysler, CitroĂ«n, Dodge, DS, Europe, FCA, Fiat, France, history, Italy, Jeep, Maserati, merger, Mopar, Peugeot, Plymouth, PSA, USA |
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