Dear Chevrolet: even your own nation’s president calls the brand ‘Chevy’: You might want to rethink that memo. You may also like A whinge about whinging Johnny Foreigner might be better at running a car company in Shanghai Volkswagen’s scandal won’t spread to other German car groups How can we help those fooled into believing […]
Tag: GM
Chevrolet doesn’t understand branding
After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy. What? According to Autocar: A leaked […]
Taxis signal how a local car industry is going
When Fiat was in the poo, I remember heading in to Italy and the cabs were a mixture of German and French cars, with a few Italian ones. Generally, it was a reflection of the state of the local motor industry: cab drivers are, perhaps subconsciously, patriotic and quite traditional. If they reject the local […]
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