An ideal surfing camera, and why we love the Saab 9-4X more

My friend Gareth Rowson is now review editor for WideWorldMag.com (alongside his design practice). Here is his test of the waterproof Oregon Scientific ATC9K Action Camera, filmed while surfing at Vazon in Guernsey. I thought this was very nicely shot.    Less well shot, but significant, is the official video from Saab USA about its […]

Read More… from An ideal surfing camera, and why we love the Saab 9-4X more



It’s ‘Chevy’—even President Obama says so

Dear Chevrolet: even your own nation’s president calls the brand ‘Chevy’: You might want to rethink that memo. You may also like A whinge about whinging If you want a slice of the pie, then compete Johnny Foreigner might be better at running a car company in Shanghai How can we help those fooled into […]

Read More… from It’s ‘Chevy’—even President Obama says so



Chevrolet doesn’t understand branding

After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy.    What?    According to Autocar: A leaked […]

Read More… from Chevrolet doesn’t understand branding



Taxis signal how a local car industry is going

When Fiat was in the poo, I remember heading in to Italy and the cabs were a mixture of German and French cars, with a few Italian ones. Generally, it was a reflection of the state of the local motor industry: cab drivers are, perhaps subconsciously, patriotic and quite traditional. If they reject the local […]

Read More… from Taxis signal how a local car industry is going