Long before Mad Men, and before I got into branding in a big way, I had an interest in advertising. One of the greatest send-ups of the industry was the 1990 Dudley Moore starrer Crazy People, set in the advertising industry against a politically incorrect—actually, cruel and inaccurate—look at mental health. It’s one of those […]
Volvo unveils its China strategy
Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market. It was inevitable, though for the long-term survival of the brand, it’s not a bad idea. Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]
Volvo Cars, a unit of Zhejiang Geely Holding Group Co.
I haven’t missed the sale of Volvo to Geely, but it wasn’t as momentous as the rebirth of Saab. We knew the deal was coming and the rest were formalities. The company has said there will be no Geelys badged as Volvos and vice versa. It recognizes the Volvo brand is too valuable to […]
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Taxis signal how a local car industry is going
When Fiat was in the poo, I remember heading in to Italy and the cabs were a mixture of German and French cars, with a few Italian ones. Generally, it was a reﬂection of the state of the local motor industry: cab drivers are, perhaps subconsciously, patriotic and quite traditional. If they reject the local […]
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