Here are April 2021’s images. I append to this gallery through the month.
Sources
Tania Dawson promotes Somèrfield Hair Care, sourced from Instagram.
Austrian model Katharina Mazepa for Dreamstate Muse magazine, shared on her Instagram. This was an image that was removed from a PG blog at NewTumbl last year—apparently this was considered ‘nudity’ and rated M.
AMC promotes the Gremlin, the US’s first subcompact car. More on the Gremlin at Autocade; 1970 advertisement via Twitter. Volkswagen 1302S photographed in June 2018, one of the images I’ve submitted to Unsplash for downloading. I did have the owner’s permission to shoot his car.
St Gerard’s Church and Monastery atop Mt Victoria in Wellington, New Zealand, photographed by me and also submitted to Unsplash.
Facebook group bots: someone else was so used to seeing bot activity on Facebook, they made a meme about it.
Holden Commodore Evoke Ute, an example of ‘base model brilliance’. More at Autocade. Morris Marina ad via the Car Factoids on Twitter. Innocenti Mini 90 and 120 via the Car Factoids on Twitter.
The aerial shot of Rongotai in 1943 is from the Air New Zealand collection. This is a scan of a photostat Dad made for me in the 1980s. The piece of paper was getting a bit old so I thought it was time to make it digital-only. The ‘1929’ marks the site of the original Rongotai Aerodrome, I believe.
Instafraud, from Bob Hoffman’s The Ad Contrarian newsletter.
Alisia Ludwig, from her Instagram, photographer unnamed. Fiat X1/9 brochure, from the Car Factoids on Twitter. More on the Peugeot 508 (R23) at Autocade.
Model Skyler Simpson at Seminole Hard Rock Hotel & Casino, Tampa, photographer unknown, via Instagram.
The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade?
This is something that might have to come out in the wash, and it might take years.
I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never mind that there’s currently a basic Korando, the Korando Sports (a pick-up truck) and a Korando Turismo (a people mover), none of which really have much connection with the other, name aside. We are as comfortable with this as we once were with the Chevrolet Lumina and Lumina APV, the Ford Taurus and Taurus X, and the Toyota Mark X and Mark X Zio. So far so good.
But when do these drift into being sub-brands? BMW calls i a sub-brand, but as far as cataloguing in Autocade goes, it doesn’t matter, as the model names are i3 or i8 (or a number of ix models now coming out). Audi’s E-Tron is its parallel at Ingolstadt, and here we do have a problem, with a number of E-Tron models unrelated technically. It’s not like Quattro, where there was the (ur-) Quattro, then Quattro as a designation, and everyone accepted that.
Similarly, the Chinese situation can be far from clear.
Many years ago, GAC launched a single model based on the Alfa Romeo 166 called the Trumpchi. So far so good: we have a marque and model. But it then decided to launch a whole bunch of other cars also called Trumpchi (the original became the Trumpchi GA5, to distinguish it from at least eight others). Some sources say Trumpchi is a sub-brand, others a brand in its own right, but we continue to reference it as a model, since the cars have a GAC logo on the grille, just as the GAC Aion EVs have a GAC logo on the grille. (The latter is also not helped with Chinese indices tending to separate out EVs into ‘New Energy Vehicle’ listings, even when their manufacturers don’t.)
I feel that we only need to make the shift into calling a previous model or sub-brand a brand when it’s obvious on the cars themselves. That’s the case with Haval, when it was very clear when it departed from Changcheng (Great Wall). Senia is another marque that spun off from FAW: it began life with the FAW symbol on the grille, before Senia’s own script appeared on the cars.
The one that confounds me is Dongfeng Aeolus, which was make-and-model for a long time, but recently Aeolus has displaced the Dongfeng whirlwind on the grille of several models. We have them currently listed in Autocade with Dongfeng Aeolus as a new marque, since there’s still a small badge resembling the whirlwind on the bonnet. The Dongfeng Aeolus AX7 retains the whirlwind, but has the Aeolus letters prominently across the back, but to muddle it up, the AX7 Pro has the new Aeolus script up front. These can’t be two different marques but the visual cues say they are.
Maybe we’ll just have to relegate Aeolus back to model status, and do what Ssangyong does with the Korando (or Changcheng with the Tengyi). These are the things that make life interesting, but also a little confusing when it comes to indexing an encyclopædia.
All galleries can be seen through the ‘Gallery’ link in the header, or click here (especially if you’re on a mobile device). I append to this entry through the month.
Here are the images that have piqued my interest for December 2020. For November’s gallery, click here (all gallery posts are here). And for why I started this, here’s my earlier post on this blog, and also here and here on NewTumbl.
A very quick note, probably more for me than anyone else: the 4,300th model went up on Autocade tonight. It was slightly deliberate, since I checked the stats for the site to see we were up to 4,299. I’ve a folder of models to be added, and I admit I scrolled down a little to see what piqued my interest—having said that, it’s what I usually do anyway. But there was a desire not to add yet another two-box crossover (had enough of those for a while) or any model that would lead me to be obsessed about a full line (DAF 33, anyone?). As the 1980–4 Pontiac Phoenix is already on the site, the 1978–9 entry went up. (Yes, I disagree with Wikipedia, which has Phoenixes starting in 1977, which is true, but it was mid-year, it was officially part of the Ventura line, and Phoenix doesn’t appear in the 1977 full-line brochure.) Wikipedians can do it their way, and I’ll do it mine.
At some point I’ll add the Oldsmobile Omega for 1975–9 and we’ll have the X-cars for those years all up.
Cash-strapped GM sells passenger car brands to SAIC to focus on trucks and SUVs
and:
SAIC builds passenger-car brand portfolio with Wuling, Baojun, Chevrolet, Roewe, MG, Buick and Cadillac
You can almost think of MG as Pontiac and Roewe as Oldsmobile … With the decimation of the GM line-up globally, and the segments they no longer field (e.g. C-segment cars in many markets), will they even have the investment needed to sustain the car brands?
I know they are saying this was all necessary to fund the electrification of the range and autonomous tech, but isn’t this the same company that nixed the EV1 and failed to make the Volt a Prius-beater?
The Chinese state wasn’t about creating “Chinese Leyland” when they forced SAIC and NAC to merge. They had much grander plans.
The 2009 Chevrolet Caprice SS, sold in the Middle East but made in Australia.
I came across a 2017 interview with former Holden chairman Peter Hanenberger, who was in charge when the company had its last number-one sales’ position in Australia. His words are prescient and everything he said then still applies today.
He spent over four and a half decades at GM so he knows the company better than most. Since he departed in 2003 he had seven successors at the time of the interview; and I believe there have been a couple more since.
A few interesting quotes.
‘It’s [now] a very short-sighted company.’
It feels like it. The sort of retreating it’s done, the dismantling of global operations, and the failure to see how global platforms can achieve economies of scale is something only a company beholden to quarterly stock price results will do. And it doesn’t help its longevity.
Even Holden, which looked like it was going to simply depart the passenger-car sector at the end of last year before a full withdrawal now, tells us that there doesn’t appear to be a long-term plan in place that the US management is committed to. Not long ago they were going on about the two dozen models they planned to launch to field a competitive line-up.
‘For me General Motors was a global player. Today General Motors is shrinking to an American company with no foresight, which is in very bad shape, which has missed the market.’
Remember Hanenberger said this in 2017, when it still had presences in many Asian countries. In 2020 it very much looks like GM will be in the Americas (where it still fields reasonably complete line-ups, although God knows if they have anything in the pipeline to replace the existing models) and China. Russia, India, Australia, New Zealand and Thailand are gone or going, and western Europe went in 2017 before the interview.
‘Maybe it fits into the vision of Trump; America first. But how the world is going to work also in the future is not because of America first and America only. It’s global. I think there will be no GM in the near-future.’
Everyone else is desperate to do tie-ups while GM retreats. I think GM will still be around but it’ll be a Chinese firm.
‘I couldn’t give a shit what they thought in America.’
I don’t mean this as an anti-American quote, but I see it as a dig against bean counters (whatever their nationality) fixated on the short term and not motorheads who know their sector well.
‘For me Holden didn’t have enough product, and the second one [priority] was I wanted to get these cars they had into export. For me it was very clear the products they had could be exported and they should go on to export.’
You saw the failure of this in the early 2010s when Holden failed to keep its Middle Eastern deals, and the US models returned. It could have been so different, though I realize GM was very cash-strapped when they needed the US taxpayer to bail them out.
Bruce Newton, who wrote the piece, says that the Middle East was worth up to 40,000 units per annum, with A$10,000 profit per car. It cost Holden A$20 million to develop them for left-hand drive. I’d have held on to that sort of opportunity for dear life.
‘There was nothing going on that was creative towards the future of Holden as in Australia, New Zealand and toward the export market. They just neglected this whole thing.’
That was Hanenberger when he visited his old workplace in 2006. With product development cycles the way they are, it’s no wonder they were so ill placed when the Middle Eastern markets lost interest in the VE Commodore and WM Caprice (as the Chevrolet Lumina and Caprice), and China in the Buick Park Avenue.
It’s an interesting interview and perhaps one of the best post mortems for Holden, even if it wasn’t intended to be so three years ago.
GM pulled out of Russia and India, so with hindsight, those of us Down Under, with a far smaller total population, shouldn’t have thought we were particularly special.
Even where GM remains, such as South Korea, there’s a broken model range, with a big gap where the Cruze used to be.
It’s becoming apparent that GM, with no more right-hand-drive markets to cater for, will be a company that only offers full lines in China and the Americas.
Some GM-watchers have been calling for the demise of Holden for years, just as they had called for the deaths of Oldsmobile and Pontiac years before. But as I argued in a letter published in the (also-defunct) Condé Nast Portfolio, each brand occupies unique territory, and, had they not been diluted, could still appeal to certain buyers that more mainstream ones, e.g. Chevrolet, cannot reach.
Holden was always a tough case in Australia, where we noted it was very tied to nationalism. Once local manufacture finished, its sales plummeted.
It wasn’t the case in New Zealand, where all cars had been imported for decades and we never had the sense that Holden was our ‘own car’. However, GM New Zealand (as it then was) had created a handful of Holdens unique to this market that the Australians never saw. Once upon a time, it was a more independent beast.
When Holden ceased Australian manufacture, sales didn’t drop the same way in this country. With Kiwis loving entries in the CD market, the Commodore isn’t an uncommon sight, and remains the choice of the police.
But the same argument of economies of scale applies to New Zealand, a country with a population of five million: GM had no desire to allow this country much wiggle room compared with Australia. Whatever happened there would necessarily happen here.
Those 600 jobs that are going include redundancies in New Zealand.
Over the years it had seemed Holden was on life support. There was a golden age where the HQ series and its derivatives flew the Holden flag high, but after the oil crises, there was a real possibility the company could have bit the dust in the mid-1980s, becoming an import-only operation.
A plan circulated within GM to replace the top Holdens with Cadillacs, while the rest of the range would be made up of cars from around the GM empire—which, in those days, included Opel and Isuzu.
But the Australians won the day and the VN Commodore got the green light. By the end of the 1990s, Holden was in great shape, including an export programme for cars based off the VT Commodore.
You could say history repeated itself with the global financial crisis in the late 2000s—where GM, keen to continue, asked for US$50,000 million from the US taxpayer. But perhaps more importantly, it sold the controlling stake in its venture with SAIC of China to its Chinese partner for a mere US$85 million. That was one deal that allowed GM to raise funds elsewhere, but it also saw the beginning of a technological transfer to China. Even after GM bought back the share, SAIC would get control of the JV’s sales’ company.
Numerous SAIC cars were built on GM platforms—the Roewe 950, for example. Cars made by GM ventures began appearing with SAIC-owned brands—the MG Hector in India, a rebadged Baojun 530, for one; it also appears as the second-generation Chevrolet Captiva in some other markets. Once upon a time GM might have earned a royalty for any car built on its tech, but it’s unlikely here as the two companies share in the profits.
While SAIC hasn’t succeeded with MG Down Under, you notice more of a push these days, and it has already made an impact in New Zealand with the Maxus commercial line-up, rebadged LDV. Export sales aren’t a big deal for the Chinese giant, but with the Chinese economy slowing, they could be eyeing up more international markets.
With SAIC keen to get more of the action for themselves, GM’s operations in many of its outposts became irrelevant.
Holden held on for dear life and arguably had one of its more competitive ranges for years—but in this context, GM might not have had much choice.
It has little to do with the consolidation of markets and all to do with much higher-level strategic decisions. After all, hardly anyone in China will have grown up with idea of Holden being Australia’s own car.
Growing up in a relatively wealthy country in the 1980s, after getting through most of the 1970s, you’d be forgiven for thinking that the world would just keep getting better and things would make more sense as humans evolved.
From a teenager’s perspective: home computers, with a modulator–demodulator (modem), could bring you information instantaneously and from around the world. As an immigrant kid, that excited me: contact with people “back home” and from other places, making communication quicker. You could hear from others, and you could help others who needed you. And if you didn’t have a computer that could connect to a bulletin board, there was Teletext, which gave you regularly updated information through your TV set.
Cars were getting more aerodynamic, which meant they would use less fuel, and that was understood universally to be a good thing. MPVs were very practical vehicles that had small footprints yet fitted a lot of people, or stuff, inside. Here in New Zealand, natural gas-powered dual-fuel cars were mainstream, and that meant we weren’t reliant on overseas oil. They also didn’t pollute anywhere near what petrol did—they burned cleanly.
And since saving energy was understood to be a good thing, who knew? Before long solar power would be the norm for new homes and we’d be putting electricity back into the grid.
I also heard about recycling for the first time as a teen, and that seemed like a good thing—all that old paper and plastic could have a second life.
People were interested in being more efficient because no one wanted a repeat of the oil shocks of the 1970s. Nor did we want the government imposing carless days on us again.
That same teenager would have thought that by the dawn of the 21st century—if the US and Soviet Union behaved—we’d have evolved to have recognized that we had the tools to make things better.
When the internet came to our house in the 1990s, I saw it as a direct evolution of the 1980s’ optimism. It made sense.
So through that lens, a lot of what the world looks like today doesn’t make sense.
We have connected computers, milliards which are handheld, yet some of us are addicted to them and others use them to express outrage, rather than delight in having any contact at all with people thousands of miles away.
SUVs outsell regular cars in some size segments. They are less aerodynamic, use more fuel, and are less efficient. We have American companies—Ford in the US and Holden here—saying that they’ll stop selling cars in most segments in favour of utility trucks, crossovers and SUVs. Petrol is expensive, and I complain about it, but I guess no one else thinks it’s expensive. Dual-fuel cars are a thing of the past here, for the most part, yet lots of people marvel at hybrids, conveniently forgetting we were decades ahead in the 1980s.
And solar power isn’t the norm.
We still, happily, recycle—but not everything we collect winds up being recycled. We have an awareness, but if we kept on progressing as I expected us to when I was Greta Thunberg’s age, then we wouldn’t have Greta Thunberg reminding us that we haven’t.
I wonder if others in middle age realize that humans have the potential to go forward, and in many respects we do—but collectively there are enough of us who go backward and prevent any real advance in society.
I like to have the same optimism as teenage me about the future. In terms of myself, many things bring me happiness, particularly in my personal and work lives. Yet in terms of society, I wonder if I can be as optimistic. I know deep down that we are interested in efficiency and treating our planet better (or we say we are), so then who are the ones holding us back, and what are we doing that stops us moving forward? Is it personal greed, hoping others will pick up the slack? Many of us choose products and services from companies that align with our views about what we want—yet are we doing the same when it comes to politicians?
