Not long ago, someone tried to buy Autocade. In the interests of transparency, I showed them a couple of forward plans we had, and we never heard from them again. I had done a bit of research on the potential buyer and it seems their MO is to buy sites on the cheap, and […]
Tag: brand
Google organized the web, Facebook our social networks; what does Plus do?
I see the Google press machine has been switched on as the company pursues the Facebook social-networking market with Plus. Google, I’m betting, must hope that history will repeat itself. It wasn’t the first search engine, it simply did it better. Plus, in Googleland, it is a better proverbial mousetrap than Facebook. I might […]
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Chevrolet doesn’t understand branding
After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy. What? According to Autocar: A leaked […]
Saab promises new generation of cars will have original DNA
Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92. Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]
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Toyota’s troubles stem from forgetting its principles
I was surprised to learn that Toyota still has not issued a worldwide recall of its troublesome Prius NHW30 model, even though one had gone out in New Zealand. In layman’s terms, the brakes allegedly don’t work when you want them to. In more complex terms, the software has trouble distinguishing between different types […]
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