An ideal surfing camera, and why we love the Saab 9-4X more

My friend Gareth Rowson is now review editor for WideWorldMag.com (alongside his design practice). Here is his test of the waterproof Oregon Scientific ATC9K Action Camera, filmed while surfing at Vazon in Guernsey. I thought this was very nicely shot.    Less well shot, but significant, is the official video from Saab USA about its […]

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Saab promises new generation of cars will have original DNA

Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92.    Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]

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Taxis signal how a local car industry is going

When Fiat was in the poo, I remember heading in to Italy and the cabs were a mixture of German and French cars, with a few Italian ones. Generally, it was a reflection of the state of the local motor industry: cab drivers are, perhaps subconsciously, patriotic and quite traditional. If they reject the local […]

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