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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘Internet Archive’
01.06.2022
Of course I remember there was a holding page prior to Lucire launching on October 20, 1997 at 7 a.m. EST, or midnight NZDT on October 21, 1997. I just didnât remember what it exactly looked like, till I discovered it at the Internet Archive:

There was no semicolon in JY&A Media, not even then; this must be some Internet Archive bug since I didnât use & for the HTML entity in those days. Most browsers interpreted a lone ampersand correctly back then. We also tried to save bytes where we could, with the limited bandwidth we had to play with.
Pity the other captures from the 1990s arenât as good, with the main images missing. I still have them offline, so one of these days âŠ
Tags: 1990s, 1997, Aotearoa, design, history, Internet Archive, JY&A Media, Lucire, New Zealand, publishing, web design Posted in design, internet, media, New Zealand, publishing, technology, Wellington | 1 Comment »
05.02.2021

Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for itâit was important to get her feedback precisely because she isnât in the industry, and I could then include people who might be looking to start a new venture while working from home among potential clients.
Publishing and fonts aside, it was branding that Iâm formally trained in, other than law, and since we started, Iâve worked with a number of wonderful colleagues from around the world as my âA teamâ in this sector. When I started redoing the site, and getting a few logos for the home page, I remembered a few of the old clients whose brands I had worked on. There are a select few, too, that Iâm never allowed to mention, or even hint at. Câest la vie.
There are still areas to play with (such as mobile optimization)âno new website is a fait accompli on day oneâand things I need to check with colleagues, but by and large what appears there is the look I want for 2021. And hereâs the most compelling reason for doing the update: the old site dated from 2012.
It was just one of those things: if workâs ticking along, then do you need to redo the site? But as we started a new decade, the old site looked like a relic. Twenty twelve was a long time ago: it was the year we were worried that the Mayans were right and their calendar ran out (the biggest doomsday prediction since Y2K?); that some Americans thought that Mitt Romney would be too right-wing for their country as he went up against Barack Obamaâwho said same-sex marriage should be legal that yearâin their presidential election; and Prince Harry, the party animal version, was stripping in Las Vegas.
It was designed when we still didnât want to scroll down a web page, when cellphones werenât the main tool to browse web pages with, and we filled it up with smart information, because we figured the people whoâd hire us wanted as much depth as we could reasonably show off on a site. We even had a Javascript slider animation on the home page, images fading into others, showing the work we had done.
Times have changed. A lot of what we can offer, we could express more succinctly. People seem to want greater simplicity on websites. We can have taller pages because scrolling is normal. As a trend, websites seem to have bigger type to accommodate browsing on smaller devices (having said that, every time we look at doing mobile versions of sites, as we did in the early 2000s, new technology came along to render them obsolete)âall while print magazines seem to have shrunk their body type! And we may as well show off, like so many others, that weâve appeared in The New York Times and CNNâplaces where Iâve been quoted as a brand guy and not the publisher of Lucire.
But, most importantly, we took a market orientation to the website: it wasnât developed to show off what we thought was important, but what a customer might think is important.
The old headingsââHumanistic branding and CSRâ, âBranding and the lawâ (the pages are still there, but unlinked from the main site)âmight show why weâre different, but theyâre not necessarily the reasons people might come to hire us. They still canâbut we do heaps of other stuff, too.
I might love that photo of me with the Medinge Group at la SorbonneâCELSA, but Iâm betting the majority of customers will ask, âWho cares?â or âHow does this impact on my work?â
As consumer requirements change, Iâm sure weâll have pages from today that seem irrelevant, in which case weâll have to get on to changing them as soon as possible, rather than wait nine years.
Looking back over the years, the brand consulting site has had quite a few iterations on the web. While I still have all these files offline, it was quicker to look at the Internet Archive, discovering an early incarnation in 1997 that was, looking back now, lacking. But some of our lessons in print were adoptedâpeople once thought our ability to bring in a print ĂŠsthetic was one of our skillsâand that helped it look reasonably smart in a late 1990s context, especially with some of the limited software we had.

The next version of the site is from the early 2000s, and at this point, the websiteâs design was based around our offline collateral, including our customer report documents, which used big blocks of colour. The Archive.org example I took was from 2003, but the look may have dĂ©buted in 2001. Note that the screen wouldnât have been as wide as a modern computerâs, so the text wouldnât have been in columns as wide as the ones in the illustration. Browsers also had margins built in.

We really did keep this till 2012, with updates to the news items, as far as I can make outâit looks like 2021 wasnât the first time I left things untouched for so long. But it got us work. In 2012, I thought I was so smart doing the table in the top menu, and you didnât need to scroll. And this incarnation probably got us less work.

Thereâs still a lot of satisfaction knowing that youâve coded your own site, and not relied on Wordpress or Wix. Being your own client has its advantages in terms of evolving the site and figuring out where everything goes. Itâs not perfect but thereâs little errant code here; everythingâs used to get that page appearing on the site, and hopefully you all enjoy the browsing experience. At least itâs no longer stuck in the early 2010s and hopefully makes it clearer about what we do. Your feedback, especially around the suitability of our offerings, is very welcome.
Tags: 1990s, 1997, 2000s, 2001, 2003, 2010s, 2012, 2020s, 2021, Aotearoa, branding, design, entrepreneurship, history, Internet Archive, JY&A Consulting, market orientation, Medinge Group, New Zealand, trend, trends, web design Posted in business, design, internet, marketing, New Zealand, technology, Wellington | 2 Comments »
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